Izinto ezi-5 ezinganikezwa injini yokusesha yakwa-Apple

I-Google yitemu ekusesheni. Ngenxa yokuduma kwayo, ithokozela amaphesenti aphezulu esabelo semakethe azo zonke izinjini zokusesha. Ngenxa yalokhu, i-Google isiphinde yaba injini yokusesha ezenzakalelayo kumadivayisi amaningi, kuhlanganise ne-Apple. Kodwa lokho kungase kuphele maduze. 

Muva nje, kube nekholi ekhulayo evela kubenzi bomthetho abahlukahlukene yokuthi i-Google ilawulwe kakhudlwana. Maqondana nalokhu, imininingwane ivela nokuthi i-Apple ngokwayo ingaqhamuka nenjini yayo yokusesha. Phela isivele inikela ngosesho lwayo, ivele ibizwa nge-Spotlight. I-Siri nayo iyisebenzisa ngezinga elithile. Ngenxa yokuhlanganiswa kwayo ne-iOS, i-iPadOS, ne-macOS, i-Spotlight ekuqaleni yasiza ukubonisa imiphumela yasendaweni efana noxhumana nabo, amafayela, nezinhlelo zokusebenza, kodwa manje isisesha newebhu.

Usesho oluhluke kancane 

Kungenzeka ukuthi injini yokusesha yakwa-Apple ngeke ifane nezinjini zokusesha zamanje. Phela inkampani yaziwa ngokwenza izinto ngendlela ehlukile. I-Apple cishe izosebenzisa ukufunda komshini nobuhlakani bokwenziwa ukuze inikeze imiphumela yosesho esekelwe kudatha yomsebenzisi, okuhlanganisa ama-imeyili akho, amadokhumenti, umculo, imicimbi, njll., ngaphandle kokufaka engozini ubumfihlo.

Igalari yezithombe

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Imiphumela yosesho lwe-organic 

Izinjini zokusesha zewebhu zisesha ku-inthanethi amakhasi amasha nabuyekeziwe. Bese bekhomba lawa ma-URL ngokusekelwe kokuqukethwe kwabo futhi bawahlele ngezigaba umsebenzisi angakwazi ukuziphequlula, okuhlanganisa izithombe, amavidiyo, amamephu, futhi mhlawumbe nokufakwa kuhlu kwemikhiqizo. Isibonelo, i-algorithm ye-Google PageRank isebenzisa izinto ezisezingeni ezingaphezu kuka-200 ukunikeza imiphumela efanele emibuzweni yabasebenzisi, lapho ikhasi ngalinye lemiphumela lisekelwe, phakathi kwezinye izinto, indawo yomsebenzisi, umlando kanye noxhumana nabo. I-Spotlight ihlinzeka ngaphezu kwemiphumela yewebhu kuphela - iphinde inikeze imiphumela yendawo kanye neyefu. Ngeke kudingeke ukuthi kube isiphequluli sewebhu kuphela, kodwa uhlelo lokusesha oluphelele kuyo yonke idivayisi, iwebhu, ifu nakho konke okunye.

Izikhangiso 

Izikhangiso ziyingxenye ebalulekile yemali engenayo ye-Google nezinye izinjini zokusesha. Abakhangisi bakhokhe kuzo ukuze babe semiphumeleni yosesho ephezulu. Uma sihamba nge-Spotlight, ayikhangisi. Lokhu kungaba yizindaba ezinhle nakubathuthukisi bohlelo lokusebenza, njengoba bekungeke kudingeke bakhokhe i-Apple ukuze ivele ezindaweni eziphezulu. Kodwa asizona iziwula kangangokuba sicabange ukuthi i-Apple ngeke isebenze nokukhangisa nganoma iyiphi indlela. Kepha bekungeke kudingeke ukuthi iphelele njengeyeGoogle. 

I-Soukromí 

I-Google isebenzisa ikheli lakho le-IP nokuziphatha ezinsizeni zomphakathi, njll., ukubonisa izikhangiso ezingase zifinyelele kuwe. Inkampani iningi futhi ivame ukugxekwa ngalokhu. Kodwa i-Apple inikeza izici ezimbalwa zobumfihlo ku-iOS yayo ezivimbela abakhangisi nezinhlelo zokusebenza ekuqoqeni ulwazi ngawe nokuziphatha kwakho. Kodwa ukuthi kuzobukeka kanjani ekusebenzeni kunzima ukwahlulela. Mhlawumbe kusengcono ukuba nesikhangiso esihlobene kunesisodwa esingaphandle kwentshisekelo yakho.

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I-ecosystem "engcono"? 

Une-iPhone lapho une-Safari osebenzisa kuyo i-Apple Search. I-ecosystem ye-Apple inkulu, ivame ukuzuzisa, kodwa futhi iyabopha. Ngokuncika emiphumeleni yosesho yomuntu siqu evela kwa-Apple, ingase ikucuphe nakakhulu ezintanjeni zayo, okungaba nzima kakhulu kuwe ukuphunyuka kuzo. Kungaba wumkhuba nje ukuthi yimiphi imiphumela ongayithola ocwaningweni lwe-Apple futhi ongaphuthelwa yi-Google nabanye. 

Nakuba kunombuzo ophikisana kakhulu mayelana SEO, kubukeka sengathi i-Apple ingazuza kuphela ngenjini yayo yokusesha. Ngakho-ke, ngokunengqondo, uzolahlekelwa kuqala, ngoba i-Google imkhokhela izigidi ezimbalwa zokusebenzisa injini yokusesha, kodwa i-Apple ingababuyisela ngokushesha uma kuqhathaniswa. Kodwa kungenye into ukwethula injini yokusesha entsha, enye ukufundisa abantu ukuthi isetshenziswa kanjani, kanye neyesithathu ukuthobela imibandela yokungathembeki.