Isikhethi se-apula Cishe iminyaka engu-20 ngemva kokwethulwa kwayo, i-YouTube isathuthuka, iheha inqwaba yabasebenzisi ngokuqukethwe kwayo okubanzi. Enye inkundla enkulu yamavidiyo, i-TikTok, isivele emkhathizwe, kodwa ngaphandle kwalokhu, i-YouTube igcine isabelo sayo semakethe yababukeli, futhi imboni ekhulayo yokukhangisa ngamavidiyo ikhokha amabhizinisi asebenzisa i-YouTube. Kulesi sihloko, sibheka izindlela ezinhlanu amabhizinisi aku-inthanethi asebenzisa ngayo i-YouTube ukuze athathe kancane emakethe yamavidiyo aku-inthanethi engu-$500 webhiliyoni. Bakwazi kahle kakhulu lokho platform kwashintsha umhlaba wokubuka amavidiyo unomphela.
Abathonya
Umhlaba wedijithali ugxile kakhulu kosaziwayo, futhi abagqugquzeli bagcwalisa isidingo sabantu abasebenzisa i-inthanethi abanethonya elikhulu kubantu abangaphansi kweminyaka engama-30, ikakhulukazi i-Generation Z. Ngokocwaningo oluthile, ama-61% abasebenzisi be-inthanethi maningi amathuba okuthi uthole umkhiqizo izothenga lapho inconywa okokuqala ngumgqugquzeli, okubaluleke kakhulu kumabhizinisi aku-inthanethi. Futhi i-YouTube iphelele ngokuphelele njengenkundla yalaba bantu. Ikuvumela ukuthi wakhe abalandeli abaningi futhi wenze imali ngomkhiqizo wakho, isibonelo ngezivumelwano nezinkampani zokukhangisa izimpahla. Ngokufika ubuchwepheshe bewebhu 3.0 ulwazi lwe-inthanethi luzogxila kakhulu futhi kunethuba elihle lokuthi indima yabathonya emhlabeni webhizinisi ledijithali izoqhubeka nokukhula.
Izifundo zevidiyo
Isihluthulelo sokuwina amakhasimende ukwakha ukwethembana. Futhi enye yezindlela eziphumelela kakhulu zokufeza lokhu ngokunikela ngokuqukethwe okubalulekile. Amavidiyo nezifundo ze-YouTube kufundisa abasebenzisi ngakolunye uhlangothi, kodwa futhi andisa amathuba okuthi abantu bazobuka okunye okuqukethwe okuhlobene nebhizinisi elikunikezayo. Esinye sezibonelo ezinhle zezinkampani ezenza lokhu amakhasino aku-inthanethi. Basebenzisa iziteshi ezisemthethweni noma ozakwethu abasebenzisana nabo, futhi ngazo babonise abadlali ukuthi imidlalo yasekhasino isebenza kanjani. Abasebenzisi bangazama izinto kumavidiyo kuzinguqulo zedemo zemidlalo yasekhasino eku-inthanethi futhi ngaleyo ndlela uthuthukise amasu akho. Uma singena kwezinye izimboni, khona-ke amaketanga amakhulu okuthenga anikeza amakhasimende izindlela zokupheka zevidiyo (ngokuvamile ezilungiselelwe umpheki odumile) futhi amafemu okutshalwa kwezimali akhombisa abantu ukuthi bathenga kanjani amasheya. Njengoba inezigidigidi zabasebenzisi, i-YouTube iyinkundla enhle yalokhu okuqukethwe futhi idlala indima ebalulekile embonini yokukhangisa ngamavidiyo ekhula ngokushesha.
Okuqukethwe Okukhiqizwa Umsebenzisi
Amabhizinisi ahlakaniphe kakhulu ekusebenziseni isifiso somphakathi sokuba osaziwayo futhi azithole esesimeni sokuqukethwe kwabasebenzisi. Ngokubeka abathengi esikhungweni semikhankaso yokukhangisa, izinkampani azingezi nje ukuthinta komuntu siqu kokuqukethwe, kodwa futhi zonga kakhulu ngoba ikhasimende libadalela okuqukethwe ngokoqobo. Esinye sezibonelo zokuqala nesinethonya kakhulu kwaba umkhankaso Yabelana nge-Coke ku-Coca Cola, lapho amagama adumile afakwe ezibhalweni zamabhodlela futhi inkampani yabe isicela amakhasimende ukuthi athole ibhodlela elinegama lawo futhi alifake ezinkundleni zokuxhumana. Ukusabela bekumangalisa, njengoba amakhulu ezinkulungwane zabantu athumela izithombe namavidiyo abo ngebhodlela labo le-Coca-Cola "eliqondene nawe" ku-Facebook naku-YouTube. Izinketho zokuqukethwe kwabasebenzisi zibanzi futhi ziyahlukahluka kulezi zinsuku, futhi i-YouTube iseyindawo edume kakhulu yokuthumela okuqukethwe kwevidiyo yakho.
Amavidiyo angemuva kwezigcawu
Uma kukhona into eyodwa abathengi abayithandayo, umuzwa wokuba semfihlakalweni. Futhi amavidiyo angemuva ayindlela enhle yokwenza lokho, kungakhathaliseki ukuthi ubonisa abantu ukuthi imikhiqizo yenziwa kanjani noma ukubanikeza ukubukeka kwangemuva kwesithombe sokuthengisa.
Amavidiyo e-YouTube abonisa lezi zithombe ezikhethekile avame ukukhishwa ngaphambi nje kokuba kuqaliswe umkhiqizo odumile ukuze kwandiswe amanani abangaba abathengi. Lokhu okuqukethwe kwethula uhlangothi lomuntu lwebhizinisi, kuthuthukisa isithombe salo ezingqondweni zeqembu eliqondiwe futhi kwandisa ithuba lokuthi bazochofoza inkinobho yokuthenga.
Imincintiswano yemiklomelo
I-YouTube iyindlela ewusizo yelinye ithuluzi lebhizinisi elihle, imiqhudelwano yemiklomelo. Imincintiswano yemiklomelo zibalulekile ngoba zivumela amabhizinisi ukuthi enze i-buzz futhi ahehe amakhasimende amasha. Basiza ukwakha umkhiqizo nesithunzi senkampani esunguliwe. Uma ikhasimende lisebenzisa iphromoshini ye-YouTube, cishe lizokhumbula inkampani elinikeze imali yamahhala, lithenge ngokuphindaphindiwe, futhi lithumele abangani. Kodwa imincintiswano iza nebhonasi eyodwa eyigugu, futhi leyo idatha yekhasimende. Amakhasimende akhetha ukubamba iqhaza ekunyusweni ngokuvamile kudingeke ukuthi anikeze ulwazi oluyisisekelo njengembuyiselo, njengekheli le-imeyili. Ngenxa yalokhu, inkampani iyakwazi ukwenza uhlu lwamakheli e-imeyili, azobe esesetshenziswa esikhathini esizayo ukuze kusatshalaliswe ukukhangisa okwengeziwe, ngakho zombili izinhlangothi zizozuza kulokhu ngenxa yalokho.
