Vala isikhangiso

Umhlangano waminyaka yonke wabanikazi bamasheya we-Apple wenzeke namuhla, lapho u-Tim Cook ethula khona abatshalizimali ngezinombolo ezithile ezingadalulwanga ngaphambilini kanye namanye amaqiniso athakazelisayo mayelana nokusebenza kwenkampani. I-CEO ye-Apple ngokuvamile ibilokhu ivala umlomo mayelana nemikhiqizo emisha ezayo, kanye neminye imisebenzi efana nefektri entsha yengilazi yesafire e-Arizona, u-Cook athi kuphela ukuthi kwakuyiphrojekthi eyimfihlo futhi akakwazanga ukudalula okwengeziwe.

Mayelana nemikhiqizo emisha, u-Cook uphindaphinde into efanayo ayenza ngesikhathi sokugcina isimemezelo semiphumela yezezimali, okuwukuthi inkampani isebenza ngemikhiqizo emisha emihle. Ezinye zazo kufanele zibe izandiso zalokho okwenziwa yi-Apple kakade, ezinye kufanele kube yizinto ezingabonakali. Uchaze indlela yokufihla njengento ebalulekile, ikakhulukazi uma umncintiswano ukopisha kuzo zonke izinhlangothi futhi kungaba okungahlakaniphile ukudalula uhlelo lokukhishwa komkhiqizo.

Okwabelwana ngakho kakhulu yi-CEO ngezinombolo. Uveze ukuthi i-Apple isivele idayise amadivayisi angaphezu kwezigidi ezingama-800, okuwukunyuka kwezigidi eziyi-100 ezinyangeni ezi-5. Amaphesenti angu-82 awo asebenzisa i-iOS 7. Ngokuqhathanisa, cishe amaphesenti amane kuphela amafoni namathebulethi e-Android asebenzisa inguqulo 4.4. Ngokulandelayo, uTim Cook ukhulume nge-Apple TV. Le divayisi, kuze kube muva nje ibhekwa njengento yokuzilibazisa yinkampani, ikhiqize ngaphezu kwesigidi sezigidi zamaRandi ngokuthengiswa ngonyaka odlule. Kulo nyaka, i-Apple kulindeleke ukuthi ikhiphe inguqulo entsha okufanele ilethe ukuhlanganiswa kweshuna ye-TV kanye nekhono lokufaka imidlalo, okungashintsha insiza ye-TV ibe ikhonsoli yegeyimu encane ngokubambisana nezilawuli zegeyimu. I-iMessage yaphinde yashiwo, lapho imilayezo eyizigidi eziyizinkulungwane ezimbalwa idlula kumaseva e-Apple nsuku zonke.

Ekugcineni, kwaba nenkulumo ngokuthengwa kwesabelo okwaqalwa yi-Apple ngonyaka odlule. Ezinyangeni eziyi-12 ezedlule, i-Apple isivele isithengile isitokwe esibiza ama-dollar ayizigidi eziyizinkulungwane ezingama-40 futhi ihlela ukunweba lolu hlelo luye kwelinye lamabhiliyoni angama-60 esitokweni ngo-2015.

Umthombo: Wall Street Journal
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