Vala isikhangiso

I-Apple yagqama ngenxa ye-smartphone yokuqala ye-Apple iPhone, eyayichaza ngokwezwi nezwi uhlobo lwama-smartphones anamuhla. Yiqiniso, inkampani yama-apula yayidumile ngaphambili ngamakhompyutha ayo nama-iPod, kodwa ukuthandwa kwangempela kwafika kuphela ngefoni yokuqala. USteve Jobs uvame ukuhlonishwa ngokuchuma kwenkampani. Ubonwa njengomboni ophakeme oqhubekisele phambili umhlaba wonke wobuchwepheshe phambili.

Kodwa kubalulekile ukusho ukuthi uSteve Jobs wayengeyedwa kulokhu. USir Jonathan Ive, owaziwa kangcono ngelika-Jony Ive, naye udlale indima ebaluleke kakhulu emlandweni wesimanje wezinkampani. Ungumklami owazalelwa eBrithani owayengumklami ophambili wakwa-Apple wemikhiqizo efana ne-iPod, iPod Touch, iPhone, iPad, iPad mini, MacBook Air, MacBook Pro, iMac, kanye nohlelo lwe-iOS. Ngu-Ive ohlonishwa ngempumelelo yochungechunge lwe-Apple iPhone, olwagqama kusukela ekuqaleni ngomklamo walo oyingqayizivele - enesikrini esithintwayo ngokuphelele nenkinobho eyodwa, nayo yasuswa ngo-2017, ngokufika kwe-iPhone X. Umbono wakhe, ubuchule bokuklama nobungcweti obunembayo busize ukuletha amadivayisi wesimanje we-Apple lapho akhona namuhla.

Lapho umklamo ungaphezu kokusebenza

Kodwa-ke, uJony Ive waba ngumuntu ongathandeki e-Apple ngesinye isikhathi. Konke kwaqala ngokufika kwama-MacBook aklanywe kabusha ngo-2016 - umdondoshiya we-Cupertino wehlise kakhulu ama-laptops aso, wawaphika wonke amachweba futhi washintshela kuzixhumi ezingu-2/4 ze-USB-C. Lezi bese zisetshenziselwa ukuphakelwa kukagesi kanye nokuxhuma izisekeli nama-peripherals. Esinye isifo esikhulu kwakuyikhibhodi entsha sha, eyaziwa kangcono ngokuthi ikhibhodi Butterfly. Ubheje ngendlela entsha yokushintsha. Kodwa okungazange kwenzeke, ikhibhodi ngokushesha yaphenduka yaba nephutha kakhulu futhi yabangela izinkinga ezinkulu kubalimi be-apula. Ngakho-ke i-Apple bekumele iqhamuke nohlelo lwamahhala lokulubuyisela esikhundleni.

Ingxenye embi kakhulu kwakuwukusebenza. Ama-MacBook angaleso sikhathi ayehlome ngama-Intel processors anamandla ngokwanele, okwakufanele abhekane kalula nakho konke okwakuhloselwe ama-laptops. Kodwa lokho akwenzekanga kowamanqamu. Ngenxa yomzimba omncane kakhulu kanye nesistimu yokukhipha ukushisa engalungile, amadivayisi abhekane nokushisa okuqinile. Ngale ndlela, umbuthano ongapheli wezenzakalo waphonswa ngokoqobo - ngokushesha nje lapho iprosesa iqala ukushisa, yanciphisa ngokushesha ukusebenza kwayo ukuze inciphise izinga lokushisa, kodwa cishe ngokushesha yabhekana nokushisa futhi. Ngakho kwavela okuthiwa i-thermal throttling. Ngakho-ke akumangazi ukuthi abasebenzisi abaningi be-Apple babheka i-MacBook Air ne-Pro kusukela ngo-2016 kuya ku-2020 njengento, ngehaba elithile, engenakusebenziseka ngokuphelele.

UJony Ive ushiya i-Apple

UJony Ive ushiye ngokusemthethweni u-Apple kakade ngo-2019, njengoba asungula inkampani yakhe iLoveFrom. Kodwa wayesasebenza ne-giant Cupertino - u-Apple waba omunye wabalingani benkampani yakhe entsha, ngakho-ke wayesenamandla athile phezu kwemikhiqizo ye-apula. Isiphetho esiqondile safika kuphela maphakathi noJulayi 2022, lapho ukubambisana kwabo kunqanyuliwe. Njengoba sishilo ekuqaleni, uJony Ive ungomunye wabantu ababaluleke kakhulu emlandweni we-Apple, obambe iqhaza ngendlela emangalisayo ekukhuleni kwayo yonke inkampani nemikhiqizo yayo.

Jony Ive
Jony Ive

Nokho, eminyakeni yamuva nje, iye yangcolisa kakhulu igama layo phakathi kwabathengisi abaningi bama-apula, okwakubangelwa kakhulu izinguquko endabeni yama-apula aphathekayo. Okuwukuphela kwensindiso yabo kwaba ukushintshela kuma-Apple Silicon chips, okuthi ngenhlanhla ayonga kakhulu futhi angakhiqizi ukushisa okungako, ngakho-ke (ikakhulukazi) ababhekane nezinkinga zokushisa ngokweqile. Kepha okukhetheke kakhulu ukuthi ngemuva kokuhamba kwakhe, umdondoshiya waseCalifornia wathatha izinyathelo ezimbalwa emuva, ikakhulukazi ngamaMacBook aso. Ekupheleni kuka-2021, sabona i-MacBook Pro eklanywe kabusha, eza ngenguqulo enesikrini esingu-14″ no-16″. Le laptop ithole umzimba omkhulu kakhulu, ngenxa yokuthi i-Apple iphinde yayihlomisa ngezixhumi eziningi eyazisusa eminyakeni edlule - sabona ukubuyiselwa komfundi wekhadi le-SD, i-HDMI kanye nembobo yamandla edume kakhulu ye-MagSafe. Futhi njengoba kubonakala, siyaqhubeka nokwenza lezi zinguquko. IMacBook Air (2022) esanda kwethulwa nayo ibone ukubuya kweMagSafe. Manje umbuzo uthi ngabe lezi zinguquko zenzeke ngengozi, noma ngabe uJony Ive ubenecala ngempela yini ezinkingeni zeminyaka yakamuva.

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