Amaya Toman NgoNovemba 2007, ifilimu ethi Purple Flowers yaba ifilimu yokuqala ekhishwe ngokukhethekileyo endaweni ye-iTunes. I-Purple Flowers, ihlaya lothando eliqondiswe ngu-Edward Burns, elidlala u-Selma Blair, u-Debra Messing no-Patrick Wilson. Ngokunikezwa okulinganiselwe okuvela kubadlali be-Hollywood abavamile, abenzi bamafilimu babeka amathemba abo ekusabalaliseni i-iTunes njengenye indlela yokuyisa ifilimu yabo kubabukeli. Isebenze kanjani (yehlulekile)?
Kungaba njalo okuthakaselayo
I-Purple Flowers yaboniswa okokuqala ku-Tribeca Film Festival ngo-April 2007 ukuze kube nezibuyekezo ezinhle kakhulu. Kodwa-ke, abakhiqizi bathole izethembiso ezimbalwa ezinhle zokusabalalisa ifilimu eyizigidi ezi-4 zamaRandi. Ngenxa yalokho, umqondisi uBurns waqala ukukhathazeka ngokuthi abadali bazokwazi yini ukukhava ukuthengiswa kwefilimu yabo ngokwezimali ngokwanele ukuze bayenze yaziwe ngokwanele kulabo abangase babukele.
Ngakho-ke, abakhiqizi banquma ukudlula ukukhululwa kwethiyetha yendabuko futhi benze ifilimu itholakale endaweni yesikhulumi se-Apple iTunes. Ngakho-ke i-Purple Flowers yaba ifilimu yokuqala yesici ukukhonjiswa okokuqala ngokwentengiso kuma-iTunes. Ingqophamlando iza eminyakeni emibili ngemuva kokuthi isitolo se-iTunes siqale ukuhlinzeka ngokuqukethwe kwamavidiyo okudawunilodeka, kanye nonyaka ngemuva kokuthi i-Disney ibe yisitudiyo sokuqala ukunikela ngamamuvi ayo ukuze alandwe endaweni ye-iTunes ebonakalayo.
I-premiere yefilimu ku-iTunes yayiseyinkinga eyingozi futhi engakahlolisiswa, kodwa ngesikhathi esifanayo, izitudiyo eziningi zefilimu zaqala ukuhlola kancane kancane lokhu okungenzeka. Inyanga ngaphambi kokuthi i-Purple Flowers iqale, i-Fox Searchlight ikhiphe okufushane kwemizuzu eyishumi nantathu njengengxenye yokuphromotha kwesici esasizolandela ngaleso sikhathi sika-Wes Anderson, i-Darjeeling Limited. Ukulandwa kwefilimu emfushane eshiwo kufinyelele cishe ku-400.
Igalari yezithombe
"Sisekuqaleni kwebhizinisi lamafilimu," iphini likamongameli wakwa-Apple we-iTunes, u-Eddy Cue, etshela i-New York Times ngaleso sikhathi. “Kusobala ukuthi sinentshisekelo kuwo wonke amafilimu aseHollywood, kodwa sithanda nethuba lokuba ithuluzi elikhulu lokusabalalisa abancane,” engeza. Ngaleso sikhathi, i-iTunes idayise amamuvi angaphezu kwezigidi ezi-4, okuhlanganisa namafilimu amafushane. Ngesikhathi esifanayo, inani lezihloko ezidayiswayo lalizungeza inkulungwane.
Kungaba njalo okuthakaselayo
Izimbali ezinsomi ziye zashabalala namuhla. Kodwa into eyodwa ngeke baphikiswe kubo - abadali babo bebengaphambi kwesikhathi sabo ngendlela ngokuthatha isinqumo sokusabalalisa ifilimu kuma-iTunes kuphela.
