Vala isikhangiso

Ama-headphone angenantambo e-AirPods ngokuvamile awavusi imizwelo engathathi hlangothi, abasebenzisi bawathanda ngokushesha bayathandana, noma ukuzenqaba ngenxa yezizathu ezihlukahlukene. Kodwa-ke, nakanjani bamele impumelelo ye-Apple, futhi ngoba ukulinda kwabo kuqhubeka amasonto ayisithupha, futhi ngaphezu kwakho konke babeka izisekelo zento enkulu kakhulu kunama-headphones kanjalo.

Okwamanje, ama-AirPods abhekwa ngokuyinhloko njengama-headphone asendulo okulalela umculo, olandela ama-EarPod anentambo. Yiqiniso, ithegi yamanani ihlukile, ngenxa yokuthi ayifakiwe kuwo wonke ama-iPhone, kodwa ngokuyisisekelo asengama-headphone.

Labo asebevele besebenzisa ama-AirPods bazovumelana nami ukuthi awawona neze ama-headphone ajwayelekile, kepha ngikhuluma kakhulu ngombono ojwayelekile. Kodwa-ke, kubalulekile ku-Apple ukuthi ngama-AirPods okuqala ingene emkhakheni omusha wezinto ezigqokwayo, kuyilapho imakethe enawo isiqala ukubusa kakhulu.

Embhalweni wakhe othi "Umholi omusha wezingubo ezigqokwayo" mayelana nakho kubhulogi Ngaphezulu kwe-Avalon uyabhala U-Neil Cybart:

Imakethe yezinto ezigqokwayo isiphenduka impi yesikhulumi ngokushesha. Abawinile kuzoba yilezo zinkampani ezihlinzeka ngohlu olukhudlwana lwamadivayisi agqokekayo. Amahedfoni e-Apple Watch, AirPods kanye ne-Beats ane-W1 chip amelela inkundla egqokekayo ye-Apple. (…) imakethe yezinto ezigqokwayo iqondwa kangcono njengezimpi ezihlukene zezikhundla ezimbalwa: isihlakala, izindlebe, amehlo nomzimba (isb. izingubo). Okwamanje, imikhiqizo yesandla neyendlebe kuphela elungele imakethe enkulu. Ezinye izimpi zamehlo nomzimba zihlala ziyiphrojekthi ye-R&D ngenxa yedizayini nezithiyo zobuchwepheshe.

I-Apple okwamanje iyona kuphela inkampani edlala ngokuphawulekayo okungenani ezindaweni ezimbili zezinto ezigqokwayo (isihlakala nezindlebe). Abaningi abazibukeli phansi izinzuzo zokuba nalolu hlobo lokulawula phezu kwenkundla yezinto ezigqokwayo. Njengoba nje ukwethembeka okuqinile nokwaneliseka okuphezulu kubangele ukuhlanjululwa okuncane kwesisekelo sabasebenzisi be-iPhone, abasebenzisi abanelisekile be-Apple Watch banamathuba amaningi okuthenga ama-AirPod futhi okuphambene nalokho. Uma abasebenzisi sebesebenzise iqoqo eliphelele lezinto ezigqokwayo, isisekelo samanje se-Apple sabantu abangaphezu kwezigidi ezingu-800 ngeke ilimaze i-Apple.

Uma kuthiwa namuhla nokugqokekayo, noma uma ufuna izinto ezigqokekayo, ngokuzenzakalelayo cabanga isongo noma iwashi elihlakaniphile. Nokho, njengoba uCybart ebonisa, lokhu kuwumbono olinganiselwe kakhulu. Nokho, okwamanje, kubangelwa ukuthi isethi ephelele yezinto ezigqokwayo ayikakafiki.

Maqondana nale makethe, imibhalo yakamuva imayelana nokuthi uFitbit ulwa kanjani yedwa futhi uzama ukuthola imodeli yebhizinisi esimeme ukuze uqhubeke namasongo okuqina ahlakaniphile. Ngaleso sikhathi, vele, kuthiwa i-Apple ibamba ngokushesha nge-Watch yayo, kodwa okungaxoxwa ngakho kakhulu ukuthi umdondoshiya waseCalifornia ucabanga kakhulu futhi uyazihlomisa nakweminye imingcele.

Ukuze ungalimazi ngokuphelele umncintiswano, i-Samsung isivele yethula esihlakaleni nasezindlebeni ngasikhathi sinye, kodwa iwashi layo noma ama-headphone angenantambo e-Gear IconX athole ukudonswa okukhulu njenge-Apple Watch kanye ne-AirPods. Ngakho-ke, i-Apple, ngaphezulu noma ngaphansi kwasekuqaleni (ngisho noma bekuvame ukuthiwa iwashi layo lifike sekwephuzile ngokumelene nomncintiswano) yakha isikhundla esiqinile ukuze isekele futhi yandise i-ecosystem yayo.

Sesivele siku-Jablíčkář bachaze ukuthi inhlanganisela ye-Watch kanye ne-AirPods iletha kanjani isipiliyoni somlingo. Yomibili imikhiqizo ingasetshenziswa ngokuhlukene (noma nge-iPhone), kodwa uma uyihlanganisa ndawonye, ​​uzothola izinzuzo ze-apula ecosystem kanye nemikhiqizo esebenzisana kahle. I-Apple ifuna ukwakha inkundla yayo "egqokekayo" kulokhu, futhi cishe sizobona izindaba zayo ezinkulu ezilandelayo ngokwengxenye kule ndawo.

I-Augmented-reality-AR

I-CEO yamanje ye-Apple u-Tim Cook sekuyisikhathi eside ekhuluma ngamaqiniso angeziwe njengobuchwepheshe akholelwa kubo kakhulu. Nakuba intshisekelo yabezindaba igxile kakhulu eqinisweni langempela, izindawo zokucwaninga zakwa-Apple cishe zisebenza kanzima ekukhipheni okungokoqobo okungathandwa kwabathelisi esikubona (AR), okulungele futhi kulula kakhulu ngabantu ukukuqonda nokusebenzisa ekuphileni kwansuku zonke.

UMark Gurman namuhla ku Bloomberg uyabhala, ukuthi i-AR izoba "into enkulu elandelayo ye-Apple":

I-Apple isebenza ngemikhiqizo embalwa ye-AR, okuhlanganisa izibuko zedijithali ezingaxhuma ngokungenantambo ku-iPhone futhi ibonise okuqukethwe - amamuvi, amamephu nokunye. Ngenkathi izibuko zisekude, izici ezihlobene ne-AR zingavela maduze ku-iPhone.

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Amakhulu onjiniyela manje azinikele kuphrojekthi, okuhlanganisa nabanye abavela eqenjini lekhamera ye-iPhone abasebenza kuzici ezihlobene ne-AR ze-iPhone. Esinye sezici ezihlolwa yi-Apple yikhono lokuthwebula isithombe bese kamuva ishintsha ukujula kwesithombe noma izinto ezithile; enye yayingahlukanisa into esesithombeni, njengekhanda lomuntu, futhi ivumele ukuba ijikelezwe ngama-degree angu-180.

Izibuko zishiwo kaningi ngokuphathelene ne-AR ne-Apple, kodwa kubonakala sengathi ngeke sizibone njengendawo elandelayo yokugqokwa inkampani ezongena kuyo esikhathini esizayo esiseduze. Ukusetshenziswa okubaluleke kakhulu kwe-iPhone kweqiniso elingathandwa kwabathelisi esikubona, nokho, kuzosho isinyathelo esibalulekile se-Apple ekuqiniseni i-ecosystem yayo, ngokunwetshwa ku-Watch and AirPods.

Amawashi nama-headphone angenantambo empeleni amakhompyutha amancane angaba namandla ngokwedlulele - ngokuxhumene ne-iPhone. Ngakho-ke, ama-AirPods akufanele abonakale njengama-headphone abizayo okulalela umculo, kodwa empeleni njengamakhompyutha ezindlebeni athengekayo. Phela, kabanzi mayelana nenqubomgomo yentengo wacabanga Neil Cybart futhi:

Ngemuva kwezinyanga ezintathu nama-AirPods, okukodwa kuthinta inqubomgomo yamanani. Kuyacaca ukuthi i-Apple iwabukela phansi ama-AirPods. Nakuba lesi sitatimende singase sibonakale siyinqaba uma ucabangela ukuthi yonke i-iPhone iza nama-EarPods ebhokisini, ama-AirPod awawona nje noma yimaphi ama-headphone. Inhlanganisela yama-accelerometers, izinzwa zamehlo, i-chip entsha ye-W1 kanye nekesi lokushaja eliklanywe kahle kwenza i-AirPods ibe umkhiqizo wesibili ogqokekayo we-Apple. Ama-AirPod angamakhompyutha ezindlebe.

UCybart ube eseqhathanisa ama-headphone e-Apple nokuncintisana okuqondile - okungukuthi ama-headphone angenantambo ngempela, njenge-Bragi Dash, i-Samsung Gear IconX, i-Motorola VerveOnes nezinye: Ama-AirPods abiza u-$169 ngokusobala aphakathi kwama-headphone ashibhe kakhulu kulesi sigaba. Okujabulisayo ukuthi i-Apple Watch nayo isesimweni esifanayo kakhulu esigabeni sayo.

 

Kungaba nezizathu eziningi zokuthi kungani i-Apple inganikela ngemikhiqizo eshibhile kunomncintiswano, obekungeyona into ejwayelekile, kodwa okubaluleke kakhulu ukuthi ayikwenzi lokho yize ibingakwenza. Ngenqubomgomo yentengo enolaka, ingakha isisekelo esiqinile emkhakheni wezinto ezigqokwayo kusukela ekuqaleni futhi isebenzise esinye isikulufu ukuze ihlanganise abasebenzisi ku-ecosystem yayo.

Ngokuzayo, kuzothakazelisa ukubuka izinto ezimbili: ukuthi i-Apple ingathumela ngokushesha kangakanani iqiniso elingathandwa kwabathelisi esikubona njengomunye "umkhiqizo" omusha, futhi ngakolunye uhlangothi, uzokwandisa kanjani inkundla egqokekayo. Ngabe sizobona ezinye, izinguqulo ze-premium ze-AirPods? Ingabe i-AR izongena nazo?

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