Ondrej Holzman Umhlangano waminyaka yonke wabanikazi bamasheya ka-Apple namuhla ubulindelwe isikhathi eside ngenxa yecala elithinta amasheya athandwayo, kodwa ekugcineni kwaxoxwa ngeziphakamiso ezimbili kuphela eCupertino, futhi aziphumelelanga. U-Tim Cook wabe esephendula imibuzo...
Umhlangano uqale ngokuthi wonke amalungu ebhodi aqokwe kabusha, u-Tim Cook ethola ivoti lokuzethemba kumaphesenti angama-99,1 abaninimasheya. Kamuva, kube neziphakamiso ezimbili i-Apple engazisekeli futhi nazo ezingavunyelwanga ekugcineni.
Isiphakamiso sokuqala besidinga abaphathi abaphezulu bakwa-Apple ukuthi babambe okungenani amaphesenti angama-33 esitokisini senkampani kuze kube bathatha umhlalaphansi. Kodwa-ke, i-Apple ngokwayo yancoma ukuthi ingasivumeli isiphakamiso, futhi abaninimasheya nabo bavote ngomoya ofanayo. Isiphakamiso sesibili siphathelene nokusungulwa kweKhomishana Yamalungelo Abantu ebhodini labaqondisi bakwa-Apple, kodwa nakulo leli cala u-Apple weza nezincomo ezingezinhle, njengoba imithetho emisha yokuziphatha yabahlinzeki isivele iyifezile le njongo.
Kodwa-ke, umhlangano wabanikazi bamasheya e-apula kwaxoxwa ngakho kusenesikhathi ngenxa Isiphakamiso 2. Lokhu bekufanele kuvimbe ukuthi kungenzeka ibhodi labaqondisi bakwa-Apple likhiphe amasheya athandwayo. Uma isiphakamiso sesi-2 sivunyiwe, singakwenza lokho kuphela ngemuva kokuvunywa kwabanikazi bamasheya. Kodwa-ke, uDavid Einhorn waseGreenlight Capital akazange avumelane nalokhu, owaze wafaka icala ngokumelene ne-Apple, futhi njengoba ephumelele enkantolo, u-Apple wayihoxisa le nto ohlelweni.
Kodwa-ke, u-Tim Cook uphinde wagcizelela kubanikazi bamasheya namuhla ukuthi uwuthatha njengombukiso ongenangqondo. “Ngisaqiniseka ngalokho. Ngaphandle kwesinqumo senkantolo, ngikholwa wukuthi umdlalo wezilima lona.” kusho i-CEO yakwa-Apple namuhla eCupertino. “Kodwa angiboni kuwubuwula ukubuyisela imali kubanikazi bamasheya. Leyo yinketho esiyicabangela ngokungathí sina.'
[do action="citation”]Sifuna izindawo ezintsha.[/do]
Abanikazi bamasheya nabo bathole isixoliso ku-Cook ngokwehla kwentengo yamasheya ka-Apple. "Nami angithandi. Akekho kwa-Apple othanda ukuthi singakanani isitoko se-Apple esihwebayo njengamanje uma kuqhathaniswa nezinyanga ezedlule, kodwa sigxile ezinhlosweni zesikhathi eside.”
Njengenjwayelo, u-Cook wayengafuni ukuvumela noma ubani ukuthi alunguze ekhishini lika-Apple futhi wayekhuluma yedwa ngemikhiqizo yesikhathi esizayo. "Kusobala ukuthi sibheka izindawo ezintsha - asikhulumi ngazo, kodwa sizibhekile," okungenani lolu daba lwembulwa nguCook, eveza ukuthi i-Apple ingangena ngempela embonini ye-TV noma iqhamuke newashi layo.
Ngesikhathi ekhuluma, u-Cook uphinde wakhuluma nge-Samsung ne-Android lapho ekhuluma ngesabelo semakethe nokubaluleka kwayo. "Ngokusobala, i-Android ikumafoni amaningi, futhi kungenzeka ukuthi kuyiqiniso ukuthi i-iOS ikumathebulethi amaningi," uthe. Kodwa-ke, lapho ebuzwa nge-market share, uthe: "Impumelelo akuyona yonke into." Ku-Apple, kubalulekile ukuthola isabelo semakethe esithile ngokuyinhloko ukuze udale i-ecosystem eqinile, enayo manje. "Singakwazi ukucisha inkinobho noma ezimbili bese sidala imikhiqizo eminingi esigabeni esinikeziwe, kodwa lokho ngeke kulunge ku-Apple."
U-Cook uphinde wakhumbula ukuthi i-Apple yakwazi kanjani ukukhula ngonyaka odlule. "Sikhule cishe ngamabhiliyoni angama-48 - ngaphezu kwe-Google, Microsoft, Dell, HP, RIM kanye neNokia,"” uthe, futhi wabelana ngokuthi i-Apple ithole ukuthengiswa kwezigidigidi ezingama-24 zamaRandi eChina, ngaphezu kwanoma iyiphi enye inkampani yezobuchwepheshe e-United States. U-Cook ukholelwa nokuthi kwenye imakethe ekhula ngokushesha, eBrazil, abasebenzisi bazobuya bayothenga eminye imikhiqizo ye-Apple, njengoba amakhasimende angaphezu kwamaphesenti angu-50 athenga i-iPad lapha engabathengi bokuqala be-Apple.
