U-Alza ubika ukuxhamazela okukhulu. Izimpahla zokusebenza usekhaya, izitolo zezidakamizwa, ezemidlalo, amathoyizi, izinto zokuzilibazisa nezincwadi ziyathengiswa

Isimo esiphuthumayo sesimenyezelwe emazweni amaningana  kubonakala  kanye nokwakheka kukabhasikidi wokuthenga. Amakhasimende ezinkampani nabantu ngabanye bathenga ngobuningi ikakhulukazi imishini yasehhovisi lasekhaya, i-Alza iphinde inikeze ihadiwe nezingxenye ezisele zezinhlelo zolwazi olubalulekile. Kepha futhi kunesidingo esikhulu emikhakheni yenhlanzeko, ezokuzijabulisa kanye nempahla yasendlini. Ukuthengiswa kwezinye izinhlobo zezimpahla kukhula ngamaphesenti angamakhulu.

Ukuvalwa kwezinye izitolo zezitini nodaka kanye nemikhawulo empilweni yomphakathi e-Czech Republic naseSlovakia kunomthelela omkhulu ekuthengeni kwamakhasimende. Womabili ama-Czechs namaSlovak athuthela endaweni eku-inthanethi futhi akhetha izitolo ze-elekthronikhi njengendlela ephephile yokuthenga - uma kuqhathaniswa unyaka nonyaka, inzuzo kuwo womabili lawa mazwe ikhuphuke ngaphezu kuka-70%, e-Hungary ngaphezu kwalokho. 100%, e-Austria ngaphezu kwama-300%. Ithrafikhi e-Alza isiqala ukusondela esikhathini sangaphambi kukaKhisimusi. Yonke iminyango kanye nezinhlelo zibhekene nokuhlaselwa okukhulu, inkampani esiphethe kuze kube manje ngoba isijwayele isimo ngokushesha ngokwanele.

“Izinguquko emikhubeni yokuthenga ziyabonakala, umsebenzi we-e-shop kanye nokusebenza kwethu kungafaniswa nesizini ephezulu (November, December). Sizama ukusabela ngendlela eguquguqukayo kulesi simo, siqhubeka siqinisa abasebenzi bethu futhi sihlale sigcwalisa isitoko sethu. Phakathi kwezinto ezicelwe kakhulu yimishini yokusebenza ekhaya - ukuthengisa izincwadi zokubhalela kanye neziqaphi zenyuka unyaka nonyaka ngamaphesenti angaphezu kuka-100%, amaphrinta, izingxenye zekhompiyutha nezisekeli ezingaphezu kuka-60%, izimpahla zasehhovisi ngama-78%. Yonke ingxenye yebhizinisi yakwa-Alza yeqe ngo-66%. Sikulungele ukunikeza amakhasimende izinhlobonhlobo ezibanzi kakhulu zezinto ezizokwenza kube lula ngawo ukuthi abhekane nezinyathelo ezingajwayelekile njengokuvalelwa yedwa, ukusebenza ekhaya noma ukunakekela izingane ezingakwazi ukuya esikoleni, ”kusho umqondisi wezokuthengisa wakwa-Alza.cz uPetr Bena. Ngakho-ke inkampani iqinisekisa ukuthi inguzakwethu obalulekile wezinkampani kanye nezixazululo zezidingo zabo ezingavamile ngenxa yohlu olubanzi lwezimpahla esitokweni. “Ezimweni zokuphazamiseka kochungechunge lokukhiqiza kanye nokushoda kwempahla okulindelekile phakathi ne-Q2, sinyuse i-inventory yethu ngaphezu kuka-60% ngoJanuwari nangoFebhuwari. Ngakho-ke, kulesi simo samanje, siyakwazi ukuxazulula ukwanda okungazelelwe kwesidingo ezinkampanini lapho zisebenzelana nengqalasizinda yazo kanye nomsebenzi ongalindelekile ovela ekhaya, ”kwengeza uBena.

Izinyathelo ezishiwo ngenhla zibonakala kakhulu ekuthengeni. Izimpahla zasesitolo sezidakamizwa kanye nezidingo zezinja namakati ziqophe isonto eliqine kunawo wonke emlandweni, lapho inani lamaqembu omkhiqizo njengezidingo zencane (amanabukeni ezingane nokudla kwezingane), imikhiqizo yokuwasha noma izibulala-magciwane zikhule ngaphezu kuka-200% unyaka nonyaka. .

Inkampani iphinde yaqopha ukwanda okukhulu endaweni ukuchitha isikhathi samahhala. Amakhasimende aya ngokuya ethenga zonke izinhlobo zemishini yezemidlalo - ukwanda okungaphezu kuka-200% (ikakhulukazi ama-e-bikes, ama-scooters, ama-treadmill, amabhayisikili okuzivocavoca) noma izincwadi zephepha ne-electronic (+95%). Imidlalo nama-consoles wegeyimu, izinsiza zokwakha kanye nemidlalo yebhodi iphindwe izikhathi ezingaphezu kokuthathu. Kuyathakazelisa ukuthi ukuthengiswa kwemishini yokuthunga kukhuphuke ngo-+301%, izinto zokuhlanza umoya, amabhikawozi asekhaya namafriji konke kubonise ukwenyuka okungaphezu kwalokho. I-700%.

Futhi kuyisihloko esikhulu kumakhasimende imfundo yasekhaya yezingane. Izincwadi ezilungiselela abafundi izivivinyo zokungena, izivivinyo zikamatikuletsheni kanye nezivivinyo njengamanje zibalwa phakathi kwezincwadi ezinokwenyuka okukhulu kokudayiswayo. U-Alza uzama ukwamukela abazali kulokhu, yingakho eyehlise kakhulu intengo okwamanje amakhulukhulu ezincwadi ze-e zokufundisa nezidumile (isb. isaphulelo esingu-40% sezincwadi ze-elekthronikhi ezivela endlini yokushicilela i-Edika), e-Slovakia lapha futhi ishibhile ngo-30-50% i ama-audiobooks eCzech Republic futhi I-Slovakia.

Po ukufinyezwa kohlelo lwemalimboleko ye-AlzaNEO (e-Czech Republic nase-Slovak Republic) u-Alza uthatha esinye isinyathelo esimangalisayo endaweni yezinsizakalo zakhe zezezimali: okungenani isikhathi sesimo esiphuthumayo, inyusa ibanga lentengo lokuthenga ngokuvuthwa okuhlehlisiwe, okuthiwa Okwesithathu. Lapha, inkampani yandisa inani lemikhiqizo ngama-25%,  imenyu manje ine-approx Izinkulungwane eziyi-15 zezimpahla ezivela ku-3 kuya ku-50 ayizinkulungwane ze-CZK. Nge-Třetinka, ikhasimende likhokha kuphela i-1/3 yenani bese likhokha enye ingxenye ngaphandle kokukhushulwa noma ezinye izinkokhelo nganoma yisiphi isikhathi phakathi nezinyanga ezintathu, ezingasiza kakhulu ekuvaleni ukushoda kwesikhashana emalini etholwa abantu ngabanye nemizi. Lesi sipho sisebenza kuphela e-Czech Republic.