U-Angela Ahrendts ushiye ngokusemthethweni i-Apple

UFebhuwari 15 bekuwusuku lokugcina luka-Angela Ahrends e-Apple. Ushiya inkampani njengomqondisi wezitolo ze-Apple, futhi emehlweni abalandeli abaningi, umuntu ozame ukuyiqondisa endaweni engafanele uyayishiya inkampani.

Igalari yezithombe

u-angela-ahrendts

u-angela-ahrendts-ofakiwe

apple_singapore_orchard_road_angela_ahrendts_customers_inline.jpg.large_2x

isithonjana se-angela-ahrendts

Apple-Milan-Piazza-Liberty_Angela-Ahrendts_07262018_squashed

U-Angela Ahrends weza ku-Apple ngo-2014, esuka esikhundleni sakhe sokuqala endlini yemfashini iBurberry, lapho abambe khona isikhundla sokuba yi-CEO. Kusukela ekuqaleni, wabekwa esikhundleni sokuba umqondisi wezokudayisa futhi ephethe izinguquko zomhlaba wonke zecebo le-Apple endaweni yezitolo zayo. Ngaphansi kobuholi bakhe, i-Apple Stores emhlabeni wonke ibe noshintsho oluphelele. Ishintshe ukusebenza kwangaphakathi kwabasebenzi, yasusa "i-Genius Bar" yakudala futhi yafaka enye isevisi esikhundleni sayo. Izitolo ezisemthethweni zama-Apple zithengisiwe (noma ezibonisiwe) izesekeli ezivela kwabanye abakhiqizi zehla, imikhiqizo ye-Apple ibingcono futhi yathuthukiswa kakhulu, futhi i-Apple Story yaba uhlobo lwendawo engcwele yabalandeli bomkhiqizo.

Kwakungu-Ahrends oqhamuke nomqondo we-Today at Apple, lapho kuqhutshwa khona izingqungquthela zemfundo ezinhlobonhlobo ezitolo ze-Apple, lapho abasebenzisi bangafunda khona izinto eziningi ezithakazelisayo neziwusizo mayelana ne-Apple hardware nesofthiwe.

U-Ahrends weza ku-Apple ngesikhathi lapho uhlobo luzama ukuzenza isitayela njengomkhiqizi wezinsiza zokunethezeka. Ngo-2015, kwafika igolide elibiza kakhulu i-Apple Watch, elenziwe ngamakharati ayi-15 egolide. Kodwa-ke, lesi siqondiso asihlalanga isikhathi eside ku-Apple. Izitolo ezikhethekile ze-Apple ze-Apple Watch kanye nezinsiza zayo zaqala ukuvalwa kancane kancane, futhi kwakungekho nesithakazelo esikhulu ewashini elibiza kakhulu, lapho amakhasimende amaningi angase abone ukuthi azoyeka ukusebenza kahle eminyakeni embalwa.

Ngokusho kwabaningi bakwa-Apple abangaphakathi nabasebenzi, ukufika kuka-Angela Ahrends kuphawule ushintsho olukhulu esikweni lenkampani, ikakhulukazi endaweni yokudayisa. Ukuhlelwa kabusha kwakhe kokubukeka nefilosofi yezitolo zakwa-Apple kwakuphambene nezinhlamvu zabalandeli nabasebenzi abaningi. Izitolo zama-Apple ezisanda kwakhiwa (futhi ezivuselelwe kabusha) bezinomoya omningi, zivuleke kakhulu futhi mhlawumbe zaba mnandi nakakhulu kwabanye, kodwa abaningi bakhononda ngokuthi ubuhle nomkhathi owawulapho ngaphambili unyamalele. Kwabaningi, izitolo zakwa-Apple sezifana nezitolo zemfashini kunezitolo zamakhompyutha nobuchwepheshe.

Ukusebenzisa ngokweqile kuka-Ahrends kwe-newspeak yokumaketha nakho akuzange kuzuze abalandeli abaningi (izitolo ezibizwa ngokuthi "izikwele zedolobha" njll.). Kukhona nokusikisela kwamanye amazwe mayelana nendlela u-Ahrends anxeshezelwa ngayo yi-Apple. Ngesikhathi sakhe, wayephakathi kwezikhulu eziphezulu zenkampani ezazihola kakhulu futhi wazuza isamba esikhulu sesitoko.

Umthombo: Macrumors