Philip Houska Inhloko ye-Apple Stores, u-Angela Ahrendtsová, owashiya isikhundla sokuba ngumqondisi omkhulu we-fashion brand Burberry yakwa-Apple ngo-2014, engxoxweni noRick Tetzel wase-Apple. fast Company udalule ulwazi mayelana namasiko enkampani yaseCalifornia. Ngaphansi kobuholi buka-Ahrendts, i-Apple ikwazile ukugcina inombolo erekhodiwe yezisebenzi ezithengisa ngo-2015 (amaphesenti angama-81), okuyisibalo esiphezulu kakhulu emlandweni. Mhlawumbe lokhu futhi kungenxa yokuthi umphathi owaziwayo uphatha abangaphansi kwakhe.
“Angibabheki njengabadayisi. Ngibabheka njengabaphathi benkampani, abasebenzela amakhasimende ethu ngemikhiqizo uJony Ive nethimba lakhe asebeneminyaka beyithuthukisa," kuchaza u-Ahrendtsová, ogama lakhe okuyilona phini likamongameli omkhulu wezokuthengisa nokudayisa ku-inthanethi. "Othile kufanele adayisele amakhasimende leyo mikhiqizo ngendlela engcono kakhulu."
Ezinyangeni zakhe zokuqala eziyisithupha e-Apple, lapho evakashele Izitolo Zakwa-Apple ezingaphezu kuka-40, umamukeli oneminyaka engu-55 we-Order of the British Empire waqonda ukuthi kungani inkampani yaseCalifornia ingenye ephumelele kakhulu. Abasebenzi bakhe bambheka ngendlela ehlukile.
Bayaziqhenya ngokuba yingxenye yokukhula kwenye yezinkampani ezinethonya kakhulu futhi bayawuhlonipha usikompilo oluqinile olwasungulwa ngaphansi kukaSteve Jobs. Ngokuka-Ahrendts, isiko linamandla kangangokuthi amagama anjengathi "ukuziqhenya, ukuvikelwa kanye namagugu" acacile ngokuphelele futhi aqashelwa ngokugcwele ngabasebenzi.
“Le nkampani iphinde yadalelwa ukuthi iguqule izimpilo zabantu futhi izoqhubeka nokwenza lokho inqobo nje uma izisekelo zayo, izimiso nezindlela zomqondo zigcinwa. Lowo wumgogodla we-Apple, ”kusho u-Ahrendts. "Lonke isiko lenkampani lisekelwe kulezi zici, futhi umthwalo wethu uwukuyisa esigabeni lapho ingcono kunangesikhathi siyisungula," u-Ahrendts ecaphuna umphathi wakhe wamanje, i-CEO ye-Apple uTim Cook, esho.
Kulabo abangafundile, kungase kungacaci kahle, kodwa ngokusho kwenhloko ye-Apple Stores, owachitha isikhathi esithile neqembu, isiko lijule kakhulu kunanoma ubani ongacabanga. Futhi hhayi kuphela ekomkhulu lenkampani, kodwa naphakathi kwabasebenzi emhlabeni wonke. Umbono wamakhasimende kanye nomuzwa wezenzo eziyingqayizivele yi-DNA ye-Apple, okuyinto, phakathi kwezinye izinto, eyakha igama layo kulesi sici.
Engxoxweni nomagazini ofanayo ngoNovemba wonyaka odlule, lapho enikeza umphakathi ukuqonda okujulile ngokusebenza kwe-Apple Stores futhi eveza izifiso ezithile zesikhathi esizayo, wathi i-Apple iyinkampani "eyisicaba", okungukuthi uhlobo lwenhlangano. lapho abaphathi abaphezulu bevame ukuxhumana ngokuqondile nokuthunyelwe okuphansi kanye namakhasimende. Kulokhu, wengeza imininingwane ayisebenzisa kakhulu i-imeyili ukuze axhumane nabasebenzi bakhe, okuyinto engavamile kakhulu esikhundleni sakhe.
Yebo, yilokho impela engikushoyo.
Uma uya ku-Apple Store, uzohlangatshezwa ngokuzimisela, ukunambitha kanye nokuziphatha okuhle, futhi akunandaba ukuthi ugqoke kanjani, uthengani, noma uvele uyobheka okuthile.
Ngakolunye uhlangothi, izitolo zaseCzech iStyle, iWant... basebenza ngezimiso ezihlukene - uma ungalizulizisanga iphasela kungakapheli imizuzu emi-2, uzotshelwa ngendlela ekhukhumele ukuthi siwumuntu kanti uyasihlupha nje.
Angisho ukuthi lokhu kusebenza kubo bonke abasebenzi, kodwa kuvame kakhulu. Lokhu akusoze kwenzeka kuwe esitolo esinegama langempela.
Yingakho ngithenga kuphela kwa-Apple.
100% kulungile :)