U-Klára Jelinková Usuku lungoJulayi 10, 2008, futhi i-Apple yethula i-App Store yayo. Kodwa-ke, ngaleso sikhathi, akanalo ulwazi lokuthi isitolo sakhe sohlelo lokusebenza sizophumelela kangakanani. Ngaleso sikhathi, i-App Store yaqala njengesitolo esincane esinezinto "kuphela" ezingamakhulu amahlanu, namuhla singathola izinhlelo zokusebenza nemidlalo ehlukene engaphezu kwezigidi ezimbili kuyo. Iphinde iziqhayise ngokulandwa okungaphezulu kwezigidigidi eziyi-170, cishe nezinhlelo zokusebenza eziyi-10 ezithole imali engenayo eyizigidi zamadola.
Kwakuhlobene nokugubha iminyaka eyishumi lapho iseva yafika Uhlelo lokusebenza u-Annie ngezibalo ezifingqa izinhlelo zokusebenza ezilandwe kakhulu nezinemali ephezulu kule minyaka eyishumi edlule. Ezinye ongazilindela ohlwini, kodwa ngokuhamba kweminyaka ezinye izinhlelo zokusebenza ezithakazelisayo ziye zakhululwa ezikwazile ukungena kwabayishumi abaphezulu.
Mayelana nemidlalo, akumangazi ukuthi i-Candy Crush Saga ibusa ukulanda. Umdlalo wephazili omlutha ulandelwa enye imboni ye-Subway Surfers ejabulisa kakhulu. Futhi i-Fruit Ninja engadumile kakhulu ivele endaweni yesithathu. Kokunye kwabayishumi abaphezulu, sithola ezinye izihloko ezidumile ezaba yingoma ngokushesha ngemva kokukhululwa kwazo futhi zihlala ezikhundleni eziphezulu kuze kube yilolu suku. I-Clash of Clans ibusa isigaba samageyimu anenzuzo kakhulu. Lesi sihloko sikhiqiza imali enkulu kakhulu kuze kube manje kule minyaka eyishumi edlule. I-Candy Crush Saga ithatha indawo yesibili ngenxa yokuthenga ngaphakathi nohlelo. Izidalwa zaseJapan zikwazile ukuhlanganisa ukuhleleka kahle, njengoba isenzakalo esithi Pokémon GO sikhuphukele endaweni yesithathu. Iqiniso elithakazelisayo lihlala liwukuthi imidlalo yeselula ihlanganisa u-75% wemali engenayo ye-App Store, ngokuthengwa kwegeyimu kubala u-31% kuphela. Okunye kubhekise ekuthengeni ngaphakathi kwegeyimu.
Sisuka emidlalweni siye ezinkundleni zokuxhumana. Ngokungamangalisi, i-Facebook, Messenger kanye ne-YouTube iphethe lesi sigaba. Ngemuva kwabo sithola nemidondoshiya efana ne-Instagram, WhatsApp, Snapchat, Skype noma i-Google Maps. Amazinga okugcina agcwaliswe ngezicelo ze-Tencent yaseShayina, engaziwa kakhulu esifundeni sethu. Abantu bachithe isikhathi esiningi ekubhaliseleni izinsiza zokusakaza ezifana neNetflix, Spotify ne-HBO, kodwa uTinder, ngokwesibonelo, naye wenze uhlu. Okunye ukukleliswa kuphinde kwenziwa ngezicelo ezivela ezinkampanini ezinkulu zase-Asia.
Uma kuziwa emazweni ngamanye, abasebenzisi abavela e-United States nase-China yizinhlelo zokusebenza ezilandwa kakhulu. IJapan, i-United Kingdom, iRussia kanye neFrance zisemuva kakhulu. Ukuthambekela okufanayo kungabonwa ezilinganisweni eziphathelene nokusetshenziswa kwemali ezinhlelweni zokusebenza namageyimu. Amazinga okuqala aphinde aphethwe yi-United States neChina, kodwa alandelwa eduze yiJapan.
Ishadi lokugcina libonisa ukuthi phakathi kuka-2012 no-2017 ukuthengisa ku-App Store kukhule kakhulu, ngokusho kwe-App Annie ngafika ku-30%. Uma kuqhathaniswa ne-Google Play, ayiziqhayisi ngokulanda okuningi, kodwa abasebenzisi be-Apple bazimisele kakhulu ukukhokhela izinhlelo zokusebenza, imidlalo nokuqukethwe. Yingakho futhi i-App Store inenzuzo enkulu konjiniyela. Ngo-2017, imali engenayo evela kuzinhlelo zokusebenza ku-App Store ifinyelele ku-$42,5 million, futhi izokhula ngo-80% kule minyaka emihlanu ezayo, ifinyelele ku-$2022 million ngo-75,7.
Amazinga ezinhlelo zokusebenza ezilandwe kakhulu nezinemali ephezulu nemidlalo:
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