Adam Kos Icala eliqhubekayo elimayelana ne-Epic Games vs. I-Apple iletha imininingwane ethokozisayo ebesingeke sayazi ngenye indlela. Encwadini eya kubatshalizimali, umhlaziyi we-JP Morgan uSamik Chatterjee ugqamisa eminye imininingwane nedatha mayelana ne-App Store esetshenziswe njengobufakazi ezingxoxweni zokuvula icala.
Kungaba njalo okuthakaselayo
Pavel Jelic Isibonelo, i-Apple ilinganisela ukuthi iphethe cishe u-23 kuya ku-38% wayo yonke imakethe yemidlalo ye-App Store, kanti okunye kuhlukaniswa phakathi kwezinye izinkampani. Ngakho-ke, u-Chatterjee uthi, le datha isekela umbono ocacile wokuthi i-Apple ayinawo amandla okubusa kule ngxenye. Ngaphezu kwalokho, ngesikhathi senkulumo yokuvula yabameli bakwa-Apple, bagcizelele iqiniso lokuthi ikhomishini yayo engu-30% yokuthengwa kwezicelo nemidlalo kanye nokuthengwa kwe-In-App kuyo iyindinganiso yemboni. Ezinye izinkampani ezikhokhisa inani elifanayo zihlanganisa i-Sony, i-Nintendo, i-Google ne-Samsung.
Igalari yezithombe
Enye yezimpikiswano eziyinhloko ezidlala ekuguqulweni kwe-Apple kube amakhadi ukuthi ingakanani imali evele isabalalise phakathi kwabathuthukisi bayo eminyakeni edlule. NgoZibandlela wezi-2009, yayingamaRandi ayizigidi eziyizinkulungwane ezingu-1,2, kodwa ngemva kweminyaka eyishumi yayiphakeme ngokuphindwe kashumi, okungukuthi amaRandi ayizigidi eziyizinkulungwane ezingu-12. I-App Store yethulwa ngomhla ka-Julayi 10, 2008, lapho iqopha ukulandwa kwesigidi sokuqala kwezinhlelo zokusebenza nemidlalo ngemva kwamahora angu-24 okuqala okusebenza.
Kungaba njalo okuthakaselayo
I-Fortnite inecala kuyo yonke into, i-App Store hhayi kangako
Kuyathakazelisa ukuthi i-Epic Games idale lonke icala kugeyimu ye-Fortnite kanye neqiniso lokuthi abadali bayo bebengathandi ukukhokha i-Apple 30% yenani lemali encane eyenziwe kugeyimu. Kodwa izinombolo ezitholiwe manje zikhombisa ukuthi kungenzeka ukuthi abalwenzanga ucwaningo lwabo ku-Epic Games, noma bamane bazifela nge-Apple, ngoba ukunyakaza kwabo akubonakali kufanele.
Igalari yezithombe
Amadivayisi we-Apple abalwe ingxenye encane kuphela yemali engenayo ye-Fortnite. I-Playstation ne-Xbox ngokuhlangene zibalele u-75% ogcwele wemali engenayo yenkampani emdlalweni (u-Sony naye ethathe amanye ama-30%). Ukwengeza, phakathi kukaMashi 2018 noJulayi 2020, u-7% kuphela wemali engenayo evela kunkundla ye-iOS. Nakuba lokhu kungase kube inombolo ephezulu ngokwemibandela yezezimali, kusephansi kakhulu uma kuqhathaniswa nezinye izinkundla. Manje kungani i-Epic Games imangalela i-Apple hhayi i-Sony noma iMicrosoft? I-iOS ne-iPadOS akuzona kuphela izidlali zenkundla ezisebenzayo (noma ezike zasebenzisa) isihloko kuzo zombili. Ngokusho kwedatha ye-Apple, kufikela ku-95% wabasebenzisi abavamile ukusebenzisa, noma okungenzeka ukuthi basebenzise, amadivaysi ngaphandle kwama-iPhones nama-iPads, ngokuvamile aduduzayo, ukudlala i-Fortnite.
Kungaba njalo okuthakaselayo
Isimo sizojabulisa kakhulu lapho imidlalo ye-Epic izoqala ukuphikisana neNetflix, ekhansele ngokuphelele ama-microtransactions ku-iOS futhi ngaleyo ndlela ayikhokhi lutho i-Apple nhlobo. Noma kunjalo, uhlelo lwayo lusatholakala ku-App Store. Ukusebenzisa isifaniso sezinga eliphindwe kabili bese kunconywa ngokuqondile lapha.
I-Epic bekumele iyinike oqalayo. Kuphela manje, lapho enza amagagasi anjalo futhi ezama ukuzungeza kuwo, wayezoba nobunzima. Akekho yena noma i-Netflix ongeke abe nesicelo uma ngabe wayephushe isaha futhi wazama ukuphoqa ukuthi unelungelo lemibandela ehlukene.
Kodwa iNetflix, i-HBO, i-Amazon nezinye azinikezi ngokuqukethwe okusebenzisanayo, wuhlobo oluhlukile lwemidiya. Ngakho ukuphikisana akuvumelekile ngokuphelele. Kungenjalo, mhlawumbe ngabe beze naye. Noma kunjalo, kusazothakazelisa futhi kungavela nganoma iyiphi indlela. Ingaba namazinga amabili encazelo kalula. I-Epic izohlawuliswa ngokwephula inkontileka futhi ngaleyo ndlela ayinalo ilungelo lokufuna noma yini, kodwa i-Apple ingase ihlawuliswe okuthile ngokuziphatha okuzimele, nakuba ngokubona kwami i-Apple imane nje ayinakho ukuzimela, kodwa-ke lokhu kuyindaba yombono.