Tomas Chlebek Bloomberg caphuna imithombo engaziwa ehamba phakathi nesenzo lapho ibika "ngethimba eliyimfihlo" le-Apple elinikezwe umsebenzi wokuhlola izindlela ezingaba khona zokuthuthukiswa okuqhubekayo kwe-App Store.
Kusukela yethulwa ngo-2008, i-App Store isibe yingxenye ebalulekile yenkampani, hhayi kuphela ngenxa yenzuzo engamaphesenti angamashumi amathathu evela kuhlelo lokusebenza ngalunye oluthengisiwe, kodwa futhi ngenxa yokwakhiwa kwe-ecosystem ethile yomsebenzisi ngamunye wedivayisi ye-iOS. Ngamandla ayo, yomibili ikhuthaza amakhasimende ukuthi ayijoyine ngokutshala imali kudivayisi ye-iOS, futhi yenza kube nzima ukuyishiya uma othile ecabanga ukushintshela esincintisana naye.
Okwamanje, i-App Store inikeza izinhlelo zokusebenza ezingaphezu kwesigidi esingu-1,5 futhi abasebenzisi bazilande izikhathi ezingaphezu kwezigidigidi eziyikhulu. Nokho, ukunikezwa okubanzi okunjalo kumelela inselele konjiniyela abasha abazama ukuzisebenzisa kubasebenzisi abafuna izinhlelo zokusebenza ezintsha ezithandekayo.
I-Apple kuthiwa ihlanganise ithimba labantu abacishe babe yikhulu, okuhlanganisa nonjiniyela abaningi abake basebenza phambilini Inkundla ye-iAd, futhi kubikwa ukuthi iholwa ngu-Todd Teresi, iphini likamongameli wakwa-Apple futhi owayeyinhloko ye-iAd. Leli thimba linikezwe umsebenzi wokuthola ukuthi ungavumela kanjani ukuqondiswa okungcono ku-App Store kuzo zombili izinhlangothi.
Enye yezinketho ezihloliwe imodeli ethandwa ikakhulukazi izinkampani ezifana ne-Google ne-Twitter. Kubandakanya ukuhlunga imiphumela yosesho ngokuya ngokuthi ubani okhokhe okwengeziwe ukuze abonakale kakhudlwana. Ngakho-ke umthuthukisi wohlelo lokusebenza lwe-App Store angakhokhela i-Apple ukuze ilibonise ngokuyinhloko ekusesheni amagama angukhiye njengokuthi "umdlalo webhola lezinyawo" noma "isimo sezulu."
Isikhathi sokugcina lapho i-App Store isebenza khona ngokusobala sishintsha sibe ekuqaleni kuka-March, lapho ushintsho ekuphathweni kwayo kusuka uDisemba ngonyaka odlule. Ngaphansi kobuholi bukaPhil Schiller, izigaba ezisekhasini eliyinhloko lesitolo zaqala ukubuyekezwa njalo. Ibambe iqhaza ekuqondeni kangcono esitolo esikhulu kunazo zonke esinezicelo ezikhokhelwayo emhlabeni ngo-2012 kanye nokutholwa kanye nokuqaliswa okulandelayo kobuchwepheshe be-Chomp.
Hhayi-ke, angazi noma kuyindlela efanele yini lena. Uma i-apula ibingabeka ngemuva izinhlelo zokusebenza ezingabuyekeziwe isikhathi eside noma izinhlelo zokusebenza ezingenayo imisebenzi emisha... Ngicabanga ukuthi lokho kungaba yisixazululo esihle ukusunduza abathuthukisi ukuthi bathuthukise okwengeziwe. Esitolo sezinhlelo zokusebenza, singahlangabezana nezinhlelo zokusebenza eziningi ezingakabuyekezwa ukuze ziboniswe ezinkulu, angikhulumi ngokwenza imisebenzi eminingi, ukuthinta kwe-3D noma inguqulo ye-landscape ye-plus IP noma inguqulo ye-iPad. Ngale ndlela, kune-ballast eningi esitolo sohlelo lokusebenza eyenza kube nzima kakhulu ulwazi lomsebenzisi, futhi ngokubona kwami i-apula kufanele ibhekane nalokhu ngaphambi kokuxazulula amamodeli okubhaliselwe konjiniyela.