I-App Store iyaqhubeka nokuchoboza izimbangi ze-Google Play ngenzuzo

I-App Store ne-Google Play noma izimbangi ezimbili ezinkulu, kodwa yisiphi isitolo esingcono? Kunzima ukusho. I-App Store ingase iziqhayise ngezinzuzo eziphezulu, kodwa i-Google Play inesandla esiphezulu mayelana nokulandwa kwezinhlelo zokusebenza.

Ngokwezibalo zakamuva zenkampani I-Sensor Tower abasebenzisi basebenzise isamba esingu-$34.4 billion kuzinhlelo zokusebenza nemidlalo yeselula engxenyeni yokuqala yalo nyaka. Okuwukukhuphuka ngo-27.8% uma kuqhathaniswa nengxenye yokuqala yonyaka odlule, lapho abasebenzisi basebenzise isamba samadola ayizigidi eziyizinkulungwane ezingu-26.9. Ku-App Store, amakhasimende asebenzise amadola ayizigidi eziyizinkulungwane ezingu-22.6 ezinyangeni eziyisithupha ezedlule, kuyilapho ku-Google Play "kuphela" amadola ayizigidi eziyizinkulungwane ezingu-11.8, okungaphansi ngohhafu. Ngokombono wonjiniyela, izinhlelo zokusebenza eziphumelele kakhulu kwakuyi-Netflix, i-Tinder nevidiyo ye-Tencent. Kodwa i-Google Play ingaziqhayisa ngenani lokulandwa kohlelo lokusebenza, obekungamabhiliyoni angama-36, kuyilapho i-App Store ingaziqhayisa ngaphansi kwesigamu. Ngakolunye uhlangothi, inani lezicelo ezilandiwe ze-Apple lenyuke ngo-13.1% uma liqhathaniswa nonyaka odlule. Iqiniso elithakazelisayo lapha lihlala liwukuthi Isitolo Sohlelo Lokusebenza singazuza kakhulu ngenani eliphansi lokulanda izinhlelo zokusebenza kune-Google Play, lapho inani lokulanda liphindwe kabili.

Igalari yezithombe

1H18 imali engenayo yohlelo lokusebenza

1H18 ukulandwa kohlelo lokusebenza

1H18 imali yomdlalo weselula

1H18 ukulandwa kwegeyimu yeselula

Umbiko weSensor Tower uphinde uhlanganise izinombolo zokulanda kanye nenzuzo evela kumageyimu eselula. Futhi yimidlalo ezuza kakhulu kuzo zombili izitolo. Nakulokhu, zombili izinzuzo zaba ngcono kakhulu. Abasebenzisi basebenzise isamba esingu-$26.6 billion kumageyimu eselula, futhi imali engenayo ikhuphuke ngo-19.1% unyaka nonyaka. I-App Store izuze amadola ayizigidi eziyizinkulungwane ezingu-16.3 futhi ngaleyo ndlela yathuthukiswa ngo-15.1%, i-Google Play nayo ayibi futhi ngamadola ayizigidi eziyizinkulungwane ezingu-10.3 ezuziwe, ibe ngcono ngo-26% uma kuqhathaniswa nonyaka odlule.

Nokho, kunomehluko omangalisa ngempela enanini lokulandiwe. Zombili izitolo zithuthuke futhi, kodwa i-Google Play isahola ngokulandwa kwezigidigidi ezingu-15 futhi yathuthukiswa ngo-10.3%. I-App Store inokulandwa kwezigidigidi ezi-4.5 kuphela, kodwa isithuthuke ngokwephesenti ngaphezu kwezimbangi zayo, ngo-14.1%.