U-Vratislav Holub I-Russia kancane kancane iba izwe elihlukanisiwe. Umhlaba wonke uziqhelelanisa kancane kancane neRussian Federation ngenxa yodlame e-Ukraine, okwaholela ochungechungeni lwezijeziso kanye nokuvalwa ngokuphelele kweRussian Federation. Yebo, akuzona kuphela izifunda ezizimele ezenza kanjalo, kodwa nezinye zezinkampani ezinkulu emhlabeni zanquma ukuthatha izinyathelo ezinqala. McDonald's, PepsiCo, Shell nabanye abaningi bashiya imakethe yaseRussia.
I-Apple yayingenye yezinkampani zokuqala ukukhawulela eminye yemikhiqizo nezinsizakalo zayo kwiRussian Federation ngoMashi 2022, ngemuva nje kokuqala kokuhlasela kwe-Ukraine ngamasosha aseRussia. Kodwa akugcinanga lapho - ezinye izinguquko ebudlelwaneni phakathi kwe-Apple neRussian Federation zenzeka phakathi nezinyanga zokugcina. Kulesi sihloko, sizogxila ndawonye ezintweni ezibaluleke kakhulu eziye zashintsha ngokuqondile phakathi kwazo. Izehlakalo ngazinye zibhalwe ngokulandelana kwezikhathi kusukela kwendala kuya kweyakamuva kakhulu.
Isitolo sezinhlelo zokusebenza, i-Apple Pay kanye nemikhawulo yokuthengisa
Njengoba sesishilo kakade esingenisweni, u-Apple wajoyina ezinye izinkampani ezazingabokuqala ukuphendula ekuhlaselweni kweRussia e-Ukraine, emuva ngo-March 2022. Esigabeni sokuqala, i-Apple yasusa izicelo ze-RT News kanye ne-Sputnik News ku-App Store esemthethweni. , ngakho-ke azitholakali kunoma ubani ongaphandle kweRussian Federation. Kusukela kulokhu, i-Apple ithembisa ukulinganisa inkulumo-ze evela eRussia, engakwazi ukuyisakaza emhlabeni jikelele. Kuphinde kwaba nomkhawulo obalulekile wendlela yokukhokha ye-Apple Pay. Kodwa njengoba kwavela kamuva, isasebenza (ngaphezulu noma ngaphansi) ngokuvamile kubantu baseRussia ngenxa yamakhadi okukhokha e-MIR.
U-Apple waqeda lesi sifo kuphela ekupheleni kukaMashi 2022, lapho wayeka ngokuphelele ukusebenzisa i-Apple Pay. Njengoba sishilo endimeni engenhla, ukuvinjelwa kwangaphambilini kwagwenywa ngokusebenzisa amakhadi okukhokha e-MIR. I-MIR ingeyeBhange Elikhulu LaseRussia futhi yasungulwa ngo-2014 njengempendulo yokujeziswa kulandela ukuthathwa kweCrimea. I-Google iphinde yanquma ukuthatha isinyathelo esifanayo, esiphinde savimbela ukusetshenziswa kwamakhadi akhishwe inkampani ye-MIR. Cishe kusukela ekuqaleni kwempi, isevisi yokukhokha ye-Apple Pay inqunyelwe kakhulu. Ngalokhu kwafika nomkhawulo wezinye izinsizakalo, njenge-Apple Maps.
Ngesikhathi esifanayo, i-Apple yayeka ukuthengisa imikhiqizo emisha ngeziteshi ezisemthethweni. Kodwa ungakhohliswa. Iqiniso lokuthi ukuthengisa kuphelile akusho ukuthi abantu baseRussia abakwazi ukuthenga imikhiqizo emisha ye-Apple. I-Apple yaqhubeka nokuthekelisa.
Ukumiswa okuqondile kokuthekelisa okuya eRussia
U-Apple wanquma ukuthatha isinyathelo esibaluleke kakhulu ekuqaleni kukaMashi 2023, okungukuthi unyaka ngemva kokuqala kwempi. Le nkampani imemezele ukuthi izoyiqeda ngokuphelele imakethe yaseRussia futhi iqeda konke ukuthunyelwa ezweni. Njengoba sishilo kancane ngenhla, nakuba i-Apple yayeka ukuthengisa imikhiqizo yayo ngokusemthethweni ekuqaleni, yayisayivumela ukuthi ingeniswe eRussian Federation. Lokho sekushintshile impela. Cishe umhlaba wonke wasabela kulolu shintsho. Ngokusho kwabahlaziyi abaningi, lesi yisinyathelo esinesibindi inkampani yalesi sikali enqume ukusithatha.
Ngesikhathi esifanayo, kubalulekile ukucabangela ukuthi i-Apple izolahlekelwa yimali. Nakuba, ngokusho komhlaziyi uGene Munster, iRussia ibamba kuphela i-2% yemali engenayo yomhlaba wonke ye-Apple, kuyadingeka ukucabangela ukuthi i-Apple inkulu kangakanani. Ngakho-ke, ekugcineni, kuhileleke izizumbulu zemali.
Kungaba njalo okuthakaselayo
Adam Kos Ukuvinjelwa kancane kwama-iPhone e-Russia
Izingcingo zama-Apple emhlabeni jikelele zithathwa njengezivikeleke kakhulu ezake zaba khona, kokubili ngokwehardware ikakhulukazi kuma-software. Njengengxenye ye-iOS, singathola imisebenzi eminingi yokuvikela ngenhloso yokuvikela abasebenzisi ezinsongweni kanye nokunakekela ubumfihlo babo. Nokho, ngokwemibiko yamanje, lokhu akwanele for the Russian Federation. Njengamanje, imibiko isiqalile ukuvela mayelana nokuvinjelwa okuncane kokusetshenziswa kwama-iPhones eRussia. Lokhu kubikwe yisikhungo esidumile seReuters, ngokusho kwephini lokuqala lenhloko yokuphatha kukamongameli, uSergey Kiriyenko, lazisa izikhulu nosopolitiki ngesinyathelo esibalulekile. Kusukela ngomhlaka-1 Ephreli, kuzovalwa ngokuphelele ukusetshenziswa kwama-iPhone ngezinhloso zomsebenzi.
Lokhu kufanele kwenzeke ngenxa yokukhathazeka okunamandla kokuthi izinhloli aziwafaki ukude kuma-iPhone futhi ngaleyo ndlela zihlole abameleli beRussian Federation kanye nezikhulu ngokwazo. Kweminye yemihlangano kwaze kwathiwa: "Ama-iPhones aphelile. Kuphakathi kokuthi uzilahle noma uzinike izingane.Kepha njengoba sishilo ngenhla, ama-iPhones athathwa njengaphakathi kwamafoni aphephe kakhulu emhlabeni jikelele. Ngakho-ke umbuzo ukuthi icala elifanayo ngeke lithinte amafoni anesistimu yokusebenza ye-Android. Kubalulekile futhi ukusho ukuthi lolu lwazi alukakaqinisekiswa ngokusemthethweni uhlangothi lwaseRussia.
