U-Michal Ždanský I-Apple namuhla ikuqinisekisile ukuthengwa kwenkampani yezokuxhumana ehlaziya i-Topsy Labs. I-Topsy igxile ekuhlaziyeni inkundla yezokuxhumana i-Twitter, lapho ihlola khona ukuthambekela kwamagama athile. Isibonelo, ingathola ukuthi kukhulunywa ngayo kaningi kangakanani into ethile (i-tweeted), umuntu onethonya ngaphakathi kwethemu, noma ingakala ukuphumelela komkhankaso noma umthelela womcimbi.
I-Topsy futhi ingenye yezinkampani ezimbalwa ezikwazi ukufinyelela i-API enwetshiwe ye-Twitter, okungukuthi ukusakazwa okuphelele kwama-tweets ashicilelwe. Khona-ke inkampani ihlaziya idatha etholiwe futhi iyithengise kumakhasimende ayo, okuhlanganisa, isibonelo, ama-ejensi wokukhangisa.
Akukacaci ngokuphelele ukuthi i-Apple ihlose ukuyisebenzisa kanjani inkampani ethengiwe, Wall Street Journal Nokho, uqagela mayelana nokungahle kuhlanganiswe nesevisi yokusakaza umculo iTunes Radio. Ngedatha evela ku-Topsy, abalaleli bangathola, isibonelo, ulwazi mayelana nezingoma ezidumile noma abaculi okukhulunywa ngabo ku-Twitter. Noma idatha ingase isetshenziselwe ukulandelela ukuziphatha komsebenzisi kanye nokukhangisa okungcono kakhulu okuqondiwe ngesikhathi sangempela. Kuze kube manje, i-Apple ibe nebhadi ngokukhangisa, umzamo wayo wokwenza imali ngezicelo zamahhala ngama-iAds awukakatholi mpendulo evela kubakhangisi.
U-Apple ukhokhe cishe amaRandi ayizigidi ezingama-200 (cishe imiqhele eyizigidi eziyizinkulungwane ezine) ukuze athenge, umkhulumeli wenkampani unikeze ukuphawula okujwayelekile ngokuthenga: "I-Apple ithenga izinkampani ezincane zobuchwepheshe ngezikhathi ezithile, futhi ngokuvamile asikhulumi ngenjongo noma izinhlelo zethu. "
