Ondrej Holzman Njengoba i-Apple iyinkampani enkulu futhi yonke indawo esebenza kuyo, ukuvuza okuncane kakhulu ngemikhiqizo yayo ezayo. Ngakho-ke, kuyaxaka ukuthi ukuvuza kwakamuva kwabezindaba kuthinta isemina lapho i-Apple igxile kulokho okubizwa ngokuthi "okuvuzayo".
Kakade ezinsukwini zikaSteve Jobs, i-Apple yaziwa ngokuba yimfihlo kwayo, futhi babencipha kakhulu eCupertino mayelana nakho konke ukuvuza komkhiqizo ozayo. Umlandeli weMisebenzi, u-Tim Cook, usememezele ngo-2012 ukuthi uzogxila kakhulu ekuvimbeleni ukuvuza okufanayo, yingakho i-Apple idale ithimba lezokuphepha elakhiwe ngochwepheshe abake basebenza ezikhungweni zezokuphepha nezobunhloli zaseMelika.
Esikhathini lapho i-Apple ikhiqiza amashumi ezigidi zama-iPhones neminye imikhiqizo njalo ngenyanga, akulula ukugcina yonke into iyimfihlo. Izinkinga zazivame ukuba se-Asian supply chain, lapho ama-prototypes nezinye izingxenye zemikhiqizo ezayo zalahleka emabhande futhi zenziwa. Kodwa njengoba manje kuvela, i-Apple ikwazile ukuvala lo mgodi ngempumelelo kakhulu.
Umagazini I-Outline ezuziwe ukurekhodwa kwesithangami, esinesihloko esithi "Stopping Leakers - Keeping Confidential at Apple," lapho umqondisi wezokuphepha emhlabeni jikelele uDavid Rice, umqondisi wezophenyo emhlabeni jikelele u-Lee Freedman noJenny Hubbert, osebenza ethimbeni lezokuphepha kanye nokuqeqesha, bachazele izinkampani ezingaba yi-100. abasebenzi , kubaluleke kangakanani ku-Apple ukuthi yonke into edingekayo ingaphumi ngempela.
Inkulumo yavulwa ngevidiyo eyayihlanganisa iziqeshana zikaTim Cook ethula imikhiqizo emisha, okwathi ngemva kwalokho uJenny Hubbert wakhuluma nezilaleli: “Nimuzwe uTim ethi, ‘Sinento eyodwa futhi.’ (kokuqala "into eyodwa ngaphezulu") Kuyini kodwa?'
“Ukumangala nenjabulo. Ukumangala nenjabulo lapho sethula emhlabeni umkhiqizo ongakaputshuki. Isebenza ngendlela emangalisayo, ngendlela eyakhayo ngempela. IDNA yethu. Ibhrendi yethu. Kodwa lapho kuvuza, kuba nomthelela omkhulu nakakhulu. Kusishaya indiva sonke,” kuchaza u-Hubbert, wabe esechaza nozakwabo ukuthi i-Apple ikuqeda kanjani lokhu kuvuza ngenxa yeqembu elikhethekile.
Umphumela waba ukutholwa okungenzeka okumangele. “Ngonyaka odlule bekuwunyaka wokuqala lapho kwaputshuzwa khona ulwazi oluthe xaxa emakhempasini akwa-Apple kunaku-supply chain. Ulwazi oluthe xaxa lwaputshuzwa emakhempasini ethu ngonyaka odlule kunalo lonke uchungechunge lokuhlinzekwa kwempahla luhlangene,” kwembula uDavid Rice, owayesebenza e-NSA kanye nase-US Navy.
Ithimba lezokuphepha lakwa-Apple lisebenzise (ikakhulukazi eShayina) izimo ezinjengalezi kangangokuba cishe akunakwenzeka nganoma yimuphi wabasebenzi ukuthi akhiphe ucezu lwe-iPhone entsha, ngokwesibonelo. Kwakuyizingxenye zekhava kanye ne-chassis eyayivame ukukhishwa futhi ithengiswe emakethe emnyama, ngoba kwakulula kakhulu ukubona kubo ukuthi i-iPhone entsha noma i-MacBook izobukeka kanjani.
URice uvumile ukuthi abasebenzi basefemini bangaba namasu ngempela. Ngesinye isikhathi, abesifazane babekwazi ukuthwala amaphasela afika ezinkulungwaneni eziyisishiyagalombili ngobhodisi, abanye bekhipha izingcezu zomkhiqizo bezehlisa endlini yangasese, kodwa bawafune ezindleleni zendle, noma bawabambe phakathi kwezinzwane zabo lapho bephuma. Kungakho manje sekunokuhlolwa okufana nalokho okwenziwa, ngokwesibonelo, i-US Transportation Security Administration emafektri akhiqizela i-Apple.
“Isibalo sabo esiphezulu singabantu abayizigidi eziyi-1,8 ngosuku. Okwethu, kumafekthri angu-40 kuphela aseChina, abantu abangu-2,7 million ngosuku,” kuchaza uRice. Futhi, lapho i-Apple inyusa ukukhiqizwa, ifinyelela kubantu abayizigidi ezi-3 ngosuku okufanele bahlolwe njalo lapho bengena noma bephuma esakhiweni. Nokho, umphumela wezinyathelo ezibalulekile zokuphepha uyamangalisa.
Ngo-2014, kwebiwa amakhava e-aluminium angu-387, ngo-2015 angama-57 kuphela, futhi angu-50 agcwele usuku olulodwa nje ngaphambi kokuba kumenyezelwe umkhiqizo omusha. Ngo-2016, i-Apple yakhiqiza amacala ayizigidi ezingu-65, kanti amane kuphela ebiwe. Ukuthi ingxenye eyodwa kweziyi-16 million elahlekile emqulwini onjalo akukholakali neze kule ndawo.
Kungakho i-Apple manje isixazulula inkinga entsha - imininingwane ngemikhiqizo ezayo yaqala ukugeleza ngqo isuka kuCupertino. Uphenyo lwethimba lezokuphepha ngokuvamile luthatha iminyaka eminingana ukuthola umsuka wokuputshuka. Ngonyaka odlule, isibonelo, abantu abasebenzela isitolo se-intanethi ye-Apple noma i-iTunes iminyaka eminingana babanjwe ngale ndlela, kodwa ngesikhathi esifanayo banikeze ulwazi oluyimfihlo kuzintatheli.
Nokho amalungu ethimba lezokuphepha ayaphika ukuthi kumele kube nomoya wokwesaba kwa-Apple ngenxa yezinto abazenzayo, bethi akukho okufana noBig Brother enkampanini. Konke kumayelana nokuvimbela ukuvuza okufanayo ngokuphumelelayo ngangokunokwenzeka. Ngokusho kukaRice, leli thimba lakhiwe futhi ngenxa yokuthi abasebenzi abaningi bazama ukufihla amaphutha ahlobene nokuphulwa kokugcinwa kwemfihlo ngezindlela ezihlukene, ekugcineni kube kubi kakhulu.
“Iqhaza lethu senzeka ngoba kukhona owasifihlela amasonto amathathu ukuthi washiya i-prototype endaweni yokucima ukoma ndawana thize,” kusho uRice, ekhuluma ngodaba olwaduma ngo-2010, lapho omunye wonjiniyela eshiya i-iPhone 4. endaweni yokucima ukoma, eyabe isiputshuzwa kwabezindaba ngaphambi kokwethulwa . Ukuthi i-Apple iyakwazi yini ukuvimbela ukuvuza ngokuphumelelayo njengaseChina kusazobonakala, kodwa - ngokuxakayo ngenxa yokuvuza - siyazi ukuthi inkampani yaseCalifornian isebenza kanzima kukho.
U-Phil Schiller ukuchaze kahle ku-WWDC Live Show yokugcina ka-Johan Gruber: https://vimeo.com/220770851
Ngicabanga ukuthi ukuvuza kuyisiteshi esihle sokumaketha se-Apple sokugcina izinga elifanele lesasasa lemakethe phakathi kokwethulwa komkhiqizo. Futhi ngokuyisisekelo ngaphandle kwezindleko. Ukuzimisa ngokuphelele kungalimaza i-Apple.
Cishe wazi okuningi mayelana nokumaketha kwe-Apple kune-Apple :-)