Ondrej Holzman Apple kubikwa ukuthi usezingxoxweni neBeats Electronics mayelana neqiniso lokuthi inkampani ekhiqiza ama-headphones yisakhiwo sodumo Beats nguDkt. UDre uthenge ngo-3,2 billion. Okungenani yilolo hlobo lwezindaba oluvele ngasekupheleni kwesonto eledlule futhi ngokushesha lwagcwala i-inthanethi. Yize ukuthengwa kungakaqinisekiswa yizo zombili izinhlaka, kusavela eminye imibiko. Abasunguli abambisene beBeats Electronics uJimmy Iovine noDkt. Dre - kufanele bahlale ezihlalweni eziphezulu zokuphatha kwa-Apple...
Leli phephandaba libe ngelokuqala ukubika ngokuthengwa kwesikhondlakhondla obekuhleliwe Izikhathi Zezezimali, manje ulandelela umlayezo wakhe Billboard, ngokusho ukuthi, ukucaphuna imithombo ejwayele izingxoxo, ukuqinisa okusha nokuphezulu kweqembu le-Apple kungase kwethulwe esikhathini esingaphansi kwenyanga engqungqutheleni yonjiniyela ye-WWDC.
Amadoda amabili abalulekile asungula ngokuhlanganyela i-Beats Electronics ngo-2008 angaba ngomunye wamagugu amakhulu i-Apple ezowathola ngenxa yokutholakala okungenzeka. Ngokweminye imithombo kungenzeka imenyezelwe ngokusemthethweni kuleli sonto kodwa kungenzeka ukuthi izinhlangothi zombili zilinde kuphothulwe yonke imicikilisho okuzothatha isikhathi.
Kodwa-ke, abaningi sebevele bacacile ukuthi uma i-Apple ithenga i-Beats Electronics, uJimmy Iovine noDkt. UDre uzongena kubaphathi abaphezulu benkampani. Okwamanje akukacaci ngokuphelele ukuthi lezi zikhundla zizoba yini, kodwa Billboard ubhala ukuthi uJimmy Iovine kufanele athole isihluthulelo salo lonke isu lomculo lika-Apple. Ngakho uzophinde abheke ubudlelwano nabashicileli nezinkampani zokuqopha, okuyinto lapho umphathi womculo ophumelelayo nomdidiyeli wamafilimu befana nenhlanzi yokuchelela.
Kuze kube manje, u-Eddy Cue ubephethe i-iTunes kanye nezindaba ezihlobene kwa-Apple, nokho izikhathi ziyashintsha, ukuthengiswa kwama-albhamu nezingoma ku-iTunes sekuqala ukwehla futhi kuyadingeka ukuzivumelanisa nezimo. Mhlawumbe umqondisi omkhulu u-Tim Cook naye uyazi ngalokhu, futhi uma engase akhulume noJimmy Iovine ngalo msebenzi, kunzima ukusho ukuthi wayengakhetha yini umuntu ofanelekayo.
Mayelana nendima entsha okungenzeka ibe khona yomrepha uDkt. U-Dre (igama langempela u-Andre Young), ongaphinde anikeze ukuxhumana okubalulekile emhlabeni womculo kanye negama lakhe njengomkhiqizo, akaziwa kahle. Kodwa uma yena no-Iovine bethulwa ngesikhathi senkulumo eyisihluthulelo ye-WWDC, uDkt. U-Dre ubengeke abe umdlalo wokuqala. Useke wabonakala esiteji eminyakeni eyishumi edlule, ngesikhathi ehalalisela uSteve Jobs ngokwethula i-iPod kanye ne-iTunes Store ngevidiyo.
