Vala isikhangiso

Kunokuqagela okuhlukahlukene mayelana nokukhishwa kwalo nyaka kwama-iPhones amathathu amasha. Othile ubikezela impumelelo enkulu kanye noshintsho olukhulu lwabasebenzisi kumamodeli amasha, kanti abanye bathi ukuthengiswa kwama-smartphones amasha e-Apple kuzoba phansi. Ucwaningo lwakamuva, olwenziwe yi-Loup Ventures, nokho, lukhuluma kakhulu luvuna ithiyori yokuqala ebizwa ngegama.

Inhlolovo eqanjiwe yenziwa phakathi kwabathengi abangu-530 e-United States futhi ihlobene nezinhlelo zabo zokuthenga izinhlobo ezintsha ze-iPhone zalo nyaka. Kubo bonke abahloliwe abangama-530, abangama-48% bathi bahlela ukuthuthukela kumodeli entsha ye-Apple smartphone phakathi nonyaka olandelayo. Nakuba inani labasebenzisi abahlela ukuthuthukisa lingafinyeleli kuhhafu wabo bonke abaphendulile, leli inani eliphakeme kakhulu uma liqhathaniswa nemiphumela yocwaningo lwangonyaka odlule. Ngonyaka odlule, bangama-25% kuphela ababambiqhaza bocwaningo ababezoshintshela kumodeli entsha. Nokho, imiphumela yocwaningo ingase ingahlangani neqiniso.

Lolu cwaningo lubonise imvamisa ephezulu ngokumangazayo yezinhloso zokuthuthukisa - okubonisa ukuthi ama-48% abanikazi bamanje be-iPhone bahlela ukuthuthukela ku-iPhone entsha ngonyaka olandelayo. Ocwaningweni lwangoJuni odlule, abasebenzisi abangu-25% baveze le nhloso. Kodwa-ke, inombolo iyinkomba kuphela futhi kufanele ithathwe nohlamvu lukasawoti (inhloso yokuthuthukisa uma kuqhathaniswa nokuthenga kwangempela kuyahlukahluka kuye ngokuthi umjikelezo nomjikelezo), kodwa ngakolunye uhlangothi, inhlolovo iwubufakazi obuhle besidingo samamodeli azayo we-iPhone.

Kulolu cwaningo, iLoup Ventures ayizange ibakhohlwe abanikazi bama-smartphones ane-Android OS, ababuzwa ukuthi bahlela yini ukushintsha ifoni yabo ibe yi-iPhone ngonyaka ozayo. U-19% wabasebenzisi uphendule lo mbuzo kahle. Uma kuqhathaniswa nonyaka odlule, lesi sibalo senyuke ngo-7%. Okungokoqobo okungathandwa kwabathelisi esikubona, i-Apple edlala ngothando ngayo ngokujulile, kwakungesinye isihloko semibuzo. Umdali wenhlolovo ube nentshisekelo yokuthi abasebenzisi bazoba nentshisekelo enkulu, encane, noma elinganayo yini ekuthengeni i-smartphone ezoba nezinketho ezibanzi namandla amakhulu emkhakheni weqiniso elingeziwe. U-32% wabaphenduli uthe lezi zici zizokwandisa intshisekelo yabo - isuka ku-21% yabaphenduli ocwaningweni lwangonyaka odlule. Kodwa impendulo evame kakhulu kulo mbuzo yayiwukuthi isithakazelo salabo abathintekayo ngeke sishintshe nganoma iyiphi indlela. Lolu hlolo nezinye ezifanayo kufanele nakanjani zithathwe ngohlamvu lukasawoti futhi ukhumbule ukuthi lena idatha eyinkomba kuphela, kodwa futhi zingasinikeza isithombe esiwusizo samathrendi amanje.

Umthombo: 9 ku5Mac

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