Philip Houska U-Apple uyiswa enkantolo futhi, futhi ngenxa yezingxabano zelungelo lobunikazi. Ngokusho kwe-Immersion, yephule amalungelo ayo amathathu obunikazi abathi isebenzisa ubuchwepheshe bokuthinta obukhethekile. Isikhulu esiphezulu se-Immersion sithe esitatimendeni esisemthethweni le nkampani kumele ivikele ngenkani impahla yayo yengqondo.
Inkampani i-Immersion Corporation eyethulwe kubuchwepheshe bomhlaba bokuthinta i-tactile (haptic), ebonakala kakhulu ngokuphendula kokudlidliza. Yebo, ifuna ilungelo elikhethekile lokusebenzisa ubuchwepheshe, futhi ngokolwazi lwakamuva, amalungelo obunikazi amathathu aphulwa yi-Apple kanye nenkampani yezokuxhumana yaseMelika i-AT&T.
Icala, elifakwe yi-Immersion, libandakanya amalungelo obunikazi agxile kusistimu yempendulo ye-haptic enemiphumela egciniwe (No. 8) kanye nendlela nezinsiza zokuhlinzeka ngempendulo ethintekayo (No. 619) okusolwa ukuthi itholwe ku-iPhone 051s/ 8s Plus, 773/365 Kanye nakuzo zonke izinguqulo ze-Watch. Ama-iPhone akamuva aphinde aphule umthetho wegunya lobunikazi inombolo 6, ehlanganisa isistimu yemodeli esebenzisanayo enempendulo eyabiwe kumadivayisi eselula.
Imishini egqokekayo ye-Apple inesikhathi eside inalobu buchwepheshe, ngokwesibonelo ngendlela yokwaziswa kocingo noma umyalezo owamukelwe, kodwa ngaphambi kokwethulwa kwe-Apple Watch ngo-2014, onjiniyela bazithathela ngokwabo lo mgomo futhi bethula emhlabeni inguqulo ethuthuke kakhulu yobuchwepheshe ngaphansi kwegama elithi "Taptic Engine". Bayilandele ngentuthuko imisebenzi Qinisa ukuthinta a 3D Touch, okufanele futhi zizuze kulungelo lobunikazi langempela kusuka Ekucwilisweni. Ngokwemininingwane ekhona, icala libhekiswe kulolu daba.
“Nakuba kusijabulisa ukuthi imboni iyakuqonda ukubaluleka kobuchwepheshe bethu be-haptic futhi iyabusebenzisa emikhiqizweni yabo, kubaluleke kakhulu kithina ukuvikela impahla yethu yengqondo ekuhlukunyezweni ezinye izinkampani. Sifuna ukuqhubeka nokugcina i-ecosystem yethu esakhile futhi lapho sisebenzise lobu buchwepheshe esitshala kubo ukuze sithuthuke ngokuqhubekayo, "kusho i-CEO ye-Immersion uVictor Viegas, oqondise lesi sitatimende kwa-Apple, phakathi kwabanye.
Kodwa-ke, kufakwe icala eliphikisana ne-AT&T, kodwa akukacaci kahle ukuthi inkampani yezokuxhumana iphule umthetho wobunikazi kanjani. Yize ithengisa ama-iPhones e-United States, kunjalo nezinye izinkampani eziningi i-Immersion engazibandakanyanga ecaleni layo.
