UFiliphu Novotny Izinsiza zokusakaza umculo ezifana ne-Pandora, Spotify noma i-Last.fm zisanda kubamba iqhaza ekusatshalalisweni kwedijithali okudumile. Nokho, azinanzuzo ngokwezimali. Ngabe i-Apple izosithola isihluthulelo sokubusa imboni?
I-Apple ihlobene eduze nemboni yomculo ezingqondweni zabaningi bethu. Abadlali be-iPod basize inkampani yaseCalifornian ngokwezinga elithile kusukela esimweni esinzima ngasekupheleni kweminyaka engamashumi ayisishiyagalolunye, isitolo se-iTunes esasungulwa ngo-2003 sabe sesisakaza umculo omkhulu kakhulu futhi owaziwa kakhulu. Nokho, muva nje, ngokocwaningo oluthile (isb. fy Nielsen Co.), amasayithi okusakaza anjenge-Pandora, i-Spotify noma i-Last.fm aseyitholile. Lezi zinsizakalo zinikeza ukudalwa okuzenzakalelayo kweziteshi zomculo ngokusekelwe ekukhethweni kwengoma noma umculi kanye nethuba lokuzidlala ngokushesha kusiphequluli sewebhu, isidlali somculo noma ngisho kumakhalekhukhwini. Umlaleli angakwazi futhi ukulungisa ukuqanjwa kwesiteshi sakhe ngokulinganisa izingoma ngazinye. Njengomsakazo wesintu, iziteshi zivame ukukhululeka, kodwa zixhaswe ngokusakaza izikhangiso. Ngokombiko wephephandaba Wall Street Journal ayifuni ukuthi i-Apple isale ngemuva futhi ilungiselela ukuza nesipho sayo sokuncintisana.
Nokho, izithiyo ezimbalwa zizoma endleleni yakhe. Okukhulu kakhulu isici sezezimali: nakuba izinsiza zomculo eziku-inthanethi zithandwa kakhulu, zinezihibe eyodwa ezinkulu - azenzi mali. Ngenxa yezimali ezinkulu zamalayisense izinkampani okufanele zizikhokhele abashicileli bomculo, bobathathu abadlali abakhulu balahlekelwa amayunithi afinyelela emashumini ezigidi zamaRandi minyaka yonke. Inkinga iwukuthi, isibonelo, i-Pandora ikhokha izimali eziphezulu ngokusho kwentela ekhishwe uhulumeni wobumbano wase-US, futhi ayinazo izinkontileka nezinkampani zokushicilela ngokwazo. Isizinda sabasebenzisi esikhula ngokushesha, esihlanganisa abasebenzisi abasebenzayo abangaphezu kwezigidi ezingu-90 ezinkampanini ezintathu ezinkulu, akusizi ukubuyisela izinombolo zabamnyama.
Ngalokhu, i-Apple ingaphumelela kakhulu, njengoba inesipiliyoni sesikhathi eside nabashicileli abakhulu ngenxa yesitolo sayo se-iTunes. Ngokwemininingwane evela kulo Juni, ama-akhawunti angaphezu kwezigidi ezingama-400 abhalisiwe esitolo. Nakuba i-Apple ingabonisi ukuthi zingaki zazo ezisebenzayo, ngokuqinisekile ngeke kube inombolo engasho lutho. Ngaphezu kwalokho, kusukela kwethulwa i-iTunes ngo-2003, i-Apple isayine izinkontileka nazo zonke izinkampani ezinkulu embonini yomculo, naphezu kokungabaza kwazo ukuba nenqubomgomo yentengo engashintshi. Njengomsabalalisi omkhulu womculo, ngakho-ke inesikhundla esiqinile sokuxoxisana futhi ingafinyelela imigomo engcono kunaleyo ebekwe umncintiswano. Okokugcina, unezigidi zamadivayisi anazo, angahlanganisa kuwo eduze isevisi yakhe entsha, ngaleyo ndlela aqinisekise ukuqala okusheshayo futhi ahlanganise nezindleko zokuqala.
Akunzima ukucabanga ukuthi ukuhlanganiswa okunjalo kungase kubukeke kanjani. Isitolo se-iTunes kulezi zinsuku sinikeza isici se-Genius esiphakamisa ngokuzenzakalelayo izingoma ezihambisana kahle ngokusekelwe kudatha yabanye abasebenzisi. Lokhu kungaba wumongo wesevisi entsha yokusakaza-bukhoma, engase inikeze amathrekhi adlalayo manje ukuze athengwe. Ngaphezu kwalokho, kungacatshangwa ukuthi kuzoba nokuxhumana ne-iCloud, lapho iziteshi ezisanda kwakhiwa zingagcinwa khona, noma mhlawumbe ukusekelwa kobuchwepheshe be-AirPlay. Zonke lezi zici zingatholakala ezigidini zama-iPhones, ama-iPod, ama-iPads, ama-Mac, futhi mhlawumbe nama-Apple TV.
Nakuba lolu daba lusesigabeni sezingxoxo nabashicileli abangabodwana, kulindeleke ukuthi le nkonzo ibe nethuba langempela lokuqalwa ezinyangeni ezimbalwa. I-Apple ngokuqinisekile ingakwazi ukulibazisa isikhashana, kodwa ayikwazi ukucabanga ukuthi izophumelela ngemodeli efanayo naleyo Pandora okukhulunywe ngayo ngenhla, isibonelo. Ukuze uthole ukuthula kwengqondo, siphinde simemezele ukuthi kubonakala kungenangqondo kakhulu ukuthi i-Apple yethule le nkonzo entsha kwezinye zezingqungquthela zabezindaba zalo nyaka.
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