Vala isikhangiso

I-ode ye-Apple ekupheleleni isivele isigugile kancane. Sivame ukuzwa amazwi achemile okudumisa mayelana nenkampani yama-apula nemikhiqizo yayo. Inkampani eyingqayizivele. Umdondoshiya wezobuchwepheshe ovela eSilicon Valley. Isimangaliso esasungulwa yingcweti uSteve Jobs. Wonke umuntu onentshisekelo kokwenzeka emhlabeni wakwa-Apple uyazi lezi nemishwana efanayo. Kodwa-ke, imibhalo yokugubha akuvamile ukuthi ifinyelele ephuzwini futhi izungeza kuphela ama-clichés aziwayo. Ngakho-ke yini eyenza i-Apple ihluke kangaka? Futhi ingabe isekhona nhlobo? Isihloko esilandelayo sizozama ukuhlaziya le mibuzo neminye eminingi ngokuningiliziwe - futhi mhlawumbe ngezwi eliphansi lefilosofi. Uzocija kuzo zonke izindawo inkampani yeCupertino enethonya layo. Kuzoba ngomlando, imikhiqizo, ukwakheka, ukunakekelwa kwezempilo kanye nepolitiki. Thatha isikhathi sakho, hlala futhi ucabange nge-Apple esimweni esibanzi kunalokho esikujwayele ukucabanga ngakho kanye nombhalo.

Ikomkhulu elisha lesikhumbuzo le-Apple Park eCupertino. | iphoneote.com
Indlunkulu entsha yesikhumbuzo yakwa-Apple eCupertino, eCalifornia. | Umthombo: iphoneote.com

Mayelana neqhawe elinesibindi

Ake sithole inkondlo encane. Indaba yenkampani yeCupertino yaziwa kakhulu ngesimo sayo esifushanisiwe. Ukuqwashisa okujwayelekile komlando wenkampani kusizwa futhi ukuthinta kwayo okuthile kwenganekwane enesiphetho esijabulisayo. Umlingiswa wendaba, uSteve Jobs, usungula inkampani encane yamakhompiyutha egaraji labazali bakhe nomngane wakhe uSteve Wozniak. Iziqalo ezinzima ziphenduka ngokushesha zibe inkampani ekhula ngokushesha, okuthi, nokho, umlingisi oyinhloko kancane kancane alahlekelwe ukulawula futhi ayishiye ngemuva kokungavumelani okukhulu nebhodi labaqondisi. Wakha inkampani entsha, kamuva emvumela ukuthi abuyele ku-Apple efa, futhi njengeqhawe langempela lenganekwane, uhlela ukuthi yonke into iphenduke ibe ngcono. Le nkampani maduzane iza nemikhiqizo eguquguqukayo, ngaphandle kwehaba, ezonyakazisa umhlaba. Futhi unyaka ngemva kokushona kukaJobs ngo-2011, i-Apple yayizoba inkampani ebaluleke kakhulu emhlabeni, futhi isabambe leso sikhundla kuze kube namuhla. 

Yebo, kwakungelula neze. Kodwa-ke, kuyaqondakala ukuthi umlando wenkampani unombono omuhle kakhulu futhi uhlanekezelwe. Kunoma yikuphi, le ndaba eneqhawe elaziwayo emhlabeni wonke (Ubani phakathi kwenu owaziyo, isibonelo, umsunguli weHuawei?) idlala ezandleni zenkampani futhi uyivumele ukuthi idale abalandeli abaqinile, abaningi babo i-Apple engokoqobo. inhliziyo. Kodwa okuningi ngalokho kamuva.

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USteve Jobs noSteve Wozniak ngeminyaka yama-Eighties. | Umthombo: neextweb.com

Namanje i-Apple efanayo. Noma cha?

Ngisho sekuphele iminyaka eyisi-8 kwashona uSteve Jobs, kusavela ukuthi akulona i-Apple ekade lingaphansi kobuholi bakhe. Yebo, akukho okungaphikiswa kulokho, futhi mhlawumbe kungaba yinqaba uma kungashintshi lutho ngemva kokuhamba kukaJobs. Kodwa-ke, into eyodwa eshodayo ngempela ku-Apple yanamuhla - isithonjana ebunzini layo. Nakuba Imisebenzi yaziwa ngisho nangokuqedela abantu abavamile emkhakheni wezobuchwepheshe, u-Tim Cook ungemuva futhi akakatholakali ekuqapheleni komphakathi jikelele. Ngakolunye uhlangothi, inkohliso ethile idalwe eduze komsunguli, okulimaza kakhulu abaphathi banamuhla. Eminyakeni emithathu edlule, it inhlolokhono ithathwe kahle ngu-Eddy Cue.

“Umhlaba ucabanga ukuthi ngaphansi kweMisebenzi siqhamuka nezinto ezimqoka minyaka yonke. Leyo mikhiqizo yathuthukiswa isikhathi eside.”

Lokhu kukhohlisa kuyaqhubeka. Kodwa-ke, uma sibheka ngeso elibucayi, ngokwesibonelo, ukuthuthukiswa kwe-iPhone eminyakeni yamuva nje, asikaze sibone izinguquko eziguquguqukayo. Esikhathini esidlule, imikhiqizo ephumelelayo yayingafiki minyaka yonke, kodwa njalo ngemva kweminyaka embalwa ingqopha-mlando ethile yayivela. Asikaze simbone eminyakeni edlule.

Ungakuvumeli ukuthi kubaleke noma isu elisha ngaphandle kwezindaba ezivusa amadlingozi

I-Apple Watch noma i-iPads ithathe indawo ye-iPhone emkhakheni wezinto ezintsha, okuthi, ngenxa yesistimu entsha yokusebenza eyethulwe ku-WWDC kulo nyaka, isisondele kuma-Mac. Nokho, umphumela wangempela wentshiseko yemikhiqizo emisha ubulokhu untuleka ngandlela thile eminyakeni yamuva. Futhi ukucaca kwephothifoliyo, obekujwayelekile enkampanini yama-apula, nakho akukho. Izizathu zakho konke lokhu zingatholakala ekuvuthweni nasekugcwalisweni kwemakethe ye-smartphone kanye nobuchwepheshe ngokujwayelekile. Eminyakeni eyishumi edlule, isibonelo, ama-smartphones ayeyinto entsha ephethwe yiphesenti elincane labantu. Namuhla, igajethi yangaphambili yezobuchwepheshe isibe yindaba, ngaphandle kwalokho ngisho nomfundi wesikole samabanga aphansi oneminyaka eyishumi angakwazi ukwenza ngaphandle.

Vele, lokhu kudinga noshintsho esu u-Apple asebenzise kulo eminyakeni yamuva nje, elihlanganisa ukugcina nokwanelisa amakhasimende akhona esikhundleni sokuthola amasha noma ukuheha ukunakwa ngamasu amasha anesibindi. Ngokuphathelene nalokhu kushintsha kwesu, singaphinda sibone inqubekelaphambili ebalulekile emkhakheni wamasevisi kanye nokuvela kwemodeli yokubhalisa. Umgomo walezi zinguquko uwukugcina (futhi ngokwezinga elithile ngisho nokuvala) amakhasimende ku-ecosystem yawo. Futhi lawo makhasimende alinganiselwa ukuthi angaphezu kwezigidi ezingu-600 (isilinganiso se-Credit Suisse sika-2016), acishe alingane nenani labantu baseNyakatho Melika.

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Ukuvela kwe-iPhone. | Umthombo: iPhoneitalia.com

Ibutho labalandeli nabaphikisi

I-Apple idume ngomphakathi wayo omkhulu wabasekeli nabashisekayo, okungenzeka ukuthi iyihlelo labo. Ukubonakaliswa kwalo mdlandla kungabonakala minyaka yonke ekuqaleni kokuthengiswa kwemishini emisha, lapho abalandeli abakhulu be-Apple bekwazi ukumisa amatende phambi kwe-Apple Story izinsuku ezimbalwa ukuze babe ngabokuqala ukubamba into entsha ezandleni zabo. I-Apple nayo idume kakhulu phakathi kwabenzi bamafilimu nababhali uma iqhathaniswa nezinye izinkampani zobuchwepheshe. Manje asikhulumi ngokubekwa komkhiqizo okuvamile kumafilimu aseHollywood, kodwa mayelana nezithombe lapho isihloko esiyinhloko siyinkampani ngokwayo noma umsunguli wayo. Ifilimu yodumo ethi Pirates of Silicon Valley noma ifilimu yakamuva enegama elilula elithi Steve Jobs kufanele ukuba ikhulume ngayo. Futhi kunentshisekelo efanayo kulesi sihloko kungabonakala nasezincwadini.

Esimeni esibanzi, singabona ukuthi inkampani ye-Cupertino iqala ukunyakaza ezinye izindawo eziningi ezifuna ukugibela igagasi le-apula lomdlandla. Ingasaphathwa eyenombolo engakaze ibonwe yezingosi zezindaba (kuhlanganise nezethu) ezigxile ku-Apple kuphela. Kungenzeka ukuthola cishe ishumi nambili kubo ku-inthanethi yaseCzech kuphela. Ngokungeziwe kumasayithi wezindaba, izinkundla ezikhethekile kanye nemiphakathi, kuphinde kube nezindlela ezingacacile zokuthola ukuchayeka ezindabeni zobuchwepheshe nokusiza ibhizinisi lakho ngesikhathi esifanayo. Isibonelo, ngokuqala "Ingabe izohlangana?" uhlanganisa ama-iPhones nama-iPads akamuva. Ziningi ngempela izindlela.

Ithagethi yokugxekwa nokuhlekwa

Kodwa-ke, njengebutho elikhulu labasekeli bomkhiqizi we-iPhone, kukhona nenani elikhulu labaphikisi, okuhloswe kubo ukugxekwa nokuhlekwa u-Apple. Inqubomgomo yentengo enonya ephoqelela amakhasimende ukuthi akhokhe amanani entengo emba eqolo okokusebenza okungatholakala ngendlela efanayo ngesigamu senani ngokuvamile iyagxekwa. Lokhu kuphinde kuhlobane ne-ecosystem evaliwe (kodwa, ngakolunye uhlangothi, eyinkimbinkimbi futhi enokwethenjelwa) yamadivayisi, ngenxa yokuthi, ezimweni eziningi, amakhasimende awavinjwa intengo ephezulu. Singase futhi sibhekane nokugxekwa kokwenza idizayini ibe kuqala kunokusebenziseka. Okusanda kuphila ekuqaleni kokukhishwa kwe-Apple Cards, i-Apple eyadala ngisho nayo iziyalezo ezikhethekile zendlela yokunakekela ikhadi. Vele, asikwazi ukukhohlwa abakhiqizi abaqhudelanayo abathi ngezikhathi ezithile bathenge ku-Apple bazohlekisa. Kodwa ngezinye izikhathi kungase futhi kuphendukele kokubi kwabo, njengasendabeni ye-Samsung, eyaqala ukubhekana nembangi yayo enkulu ngenxa yokuntuleka kwe-headphone jack, kodwa kamuva yagcina nayo ngokwayo.

Ububanzi obungenakuqhathaniswa bezesekeli

Noma ngabe buyini ubudlelwano bomuntu no-Apple, ukunqoba okukodwa ngeke kwenqatshwe isikhathi eside. Le nkampani iphumelele ukwenza amadivaysi ayo, ikakhulukazi amafoni, adume kangangokuthi abakhiqizi bezinsiza bacabanga ngawo kwasekuqaleni. Uma sibheka uhla lwezesekeli zama-smartphone, sithola ngokushesha ukuthi kunezesekeli eziphindwe kaningana zazo zonke izinhlobo zama-iPhone kunanoma iyiphi enye i-smartphone. Okudala umbuthano ononya ocatshangelwayo - ama-iPhones ahlukile futhi adumile njengamadivayisi, ngakho-ke ayanda izesekeli zawo, abantu bayawathenga futhi bathenge izesekeli. Futhi njalo njalo. Yize kungeyona inhloso eyinhloko yakwa-Apple ukugqugquzela abanye abenzi bezinsiza ukuthi bazidale, kuwumphumela omuhle okhuphula imali engenayo kuzo zombili izinhlangothi. Futhi ngezinye izikhathi kuholela ngisho nasekudalweni izinto ezixakile njenge-iPot.

Konke kukopishiwe

Njengoba sekushiwo, i-Apple ine izikhathi eziningana esikhathini esidlule ibonise inguqulo yayo yekusasa lemboni ethile, isibonelo omakhalekhukhwini noma abadlali bomculo, noma empeleni idale isigaba, njengoba kwakunjalo nge-iPad. Ngakho-ke akumangazi ukuthi abanye abakhiqizi ngezinye izikhathi babephefumulelwe ngokungenamahloni. Ngesinye isikhathi, amacala phakathi kwe-Samsung ne-Apple ayewuphawu lokukopisha. Ezinye zazo zazisobala lapho zibheka ukufana kwemishini, ezinye zaziphathelene nezinto ezincane ngokombono womuntu obukele nje. Kodwa-ke, uma sihlanganisa udaba lokukopisha inkampani ye-Cupertino, singamangala kakhulu ukuthola ukuthi zingaki izindawo i-Apple ebeka isiqondiso kuyo.

Idizayini ngokujwayelekile, ubuchwepheshe kanye nemodeli yebhizinisi

Indlela ebonakalayo nesobala kakhulu yokukopisha, yiqiniso, ukubukeka kwangaphandle kwemikhiqizo nezinhlelo zokusebenza. Isibonelo, lapho i-iOS 2013 yasendulo manje yethulwa ngokubukeka okusha ngokuphelele ngo-7, kwakujabulisa kakhulu ukubona ukuthi ukubukeka okulula nokuncane kwaqala ukulingiswa hhayi ku-Android kuphela, kodwa nasezimbonini ezihluke ngokuphelele. Namuhla cishe asisakuboni, kodwa akuzange kube yileso sikhathi lapho amafonti amancane nokuguqulwa kombala kwaqala ukuvela yonke indawo ngokuzumayo. Kusukela kuwebhusayithi ye-Hospodářské noviny kuya kumabhodi okhetho. Kumelwe kwengezwe ukuthi i-iOS 7 ayizange yamukelwe kahle ngokuphelele ngemva kokukhululwa kwayo, futhi umklami omkhulu we-Apple uJony Ive, owayenengxenye enkulu ekubukekeni okusha, wabhekana nayo. ukugxekwa nokugconwa ezinkundleni zokuxhumana. Ngakho-ke kuyoba okuthakazelisa kakhulu ukubona ukuthi iyiphi isiqondiso design ezothatha ngemva kokuhamba kwakhe.

Kufanele futhi kugcizelelwe ukuthi i-Apple isazama kanjani ukushintsha izindinganiso ezimisiwe namuhla. Lokhu kusho ukushintshwa noma ukushiywa ngokuphelele kwengxenye ethile yomkhiqizo othile kuze kube yileso sikhathi esizibonakalisa ngokwaso. Kunezibonelo ezimbalwa. Ukushiya idrayivu ye-CD ku-MacBook Air ngo-2008, ukukhansela ujeke ongu-3,5mm ku-iPhone, noma ukubuyisela zonke izimbobo kuma-MacBooks ngesixhumi esibonakalayo se-USB-C. Ngesikhathi sokwethulwa, zonke lezi kwakuyizinyathelo ezingokomzwelo ezazinzima kwabanye abasebenzisi, kodwa kamuva, ngenxa yabo, i-Apple, ngaphandle kwalokho, ngaso sonke isikhathi ikwazile ukubeka izindinganiso ezintsha, lapho yonke imboni yaqala khona kancane kancane.

Nokho, ukulingisa akugcini lapho. I-Apple iphinde yabeka izinga elithile ngokubukeka kwezimpawu zayo ze-Apple Stores, ukwakheka nomklamo okukopishwa ngokwethembeka ezinye izinkampani. Microsoft, Xiaomi noma ngisho neMcDonald's. Ngendlela efanayo, inhlangano yangaphakathi yenkampani, izisekelo zazo ezabekwa nguSteve Jobs futhi okufanele zibe esinye sezithako eziyinhloko eresiphi yempumelelo yenkampani, isalokhu iwumthombo wogqozi.

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McDonald's eChicago, ebukeka njengesitolo se-Apple. | Umthombo: McDonald's

Ngakolunye uhlangothi, i-Apple isalele emuva kwenye indawo

Akuzona zonke izindawo, nokho, i-Apple ehamba phambili. Singathola futhi izimboni lapho inkampani ihluleka ukugcina ijubane. Noma kangaki engafuni ngisho ukuyibamba ngezizathu ezithile. Abasebenzisi abaningi ngokuqinisekile bangayamukela i-MacBook enesikrini sokuthinta, kodwa ukwethulwa kwayo mancane amathuba okuba kwenzeke namuhla, njengoba naphezu kwentuthuko enkulu ngendlela ye-iPadOS, i-Apple ifuna ukuba nokuhlukaniswa okucacile kwe-iPad ne-Mac. Esinye isibonelo izinsizakalo zamafu, uhlu lwamanani azo lungakakhangi kakhulu futhi amakhasimende avame ukukhetha umncintiswano. Iphutha eliqhubekayo (u-Apple, nokho, ethembele kulo) ukuvalwa kwamasistimu nokungakwazi kwawo ukuzivumelanisa nezimo. Namuhla, asikhulumi ngisho kakhulu nge-iOS, evuleka kancane kancane, kodwa kunalokho mayelana ne-tvOS, amandla ayo angasetshenziswa ngokugcwele namuhla. Futhi ukubeka phambili umklamo osekukhulunyiwe ngaphezu kokusebenziseka kuwukushiyeka okuvame ukugxekwa. Namuhla, i-Apple Card kukhulunywa ngayo kulo mongo, kodwa ngokuqinisekile kungenzeka ukuthola ezinye izibonelo ezinjalo.

U-Trump no-Babiš abasekho nje mayelana namakhompyutha

Okuvame ukulibaleka, nokho, iqiniso lokuthi i-Apple, njengezinye izinkampani zobuchwepheshe ezibaluleke ngokufanayo, ingenelela kakhulu kwezepolitiki. Yingakho ngezikhathi ezithile kuvela isithombe lapho u-Tim Cook eseduze kukaDonald Trump noma ngisho UNdunankulu waseCzech u-Andrej Babiš. U-Tim Cook, nokho, ngokungafani namanye ama-CEO ezinkampani, ngokuvamile akafihli imibono yakhe yezombangazwe, ezingxoxweni uzibonakalisa ngezihloko zezomnotho nezenhlalo, futhi njengommeleli wenkampani ebaluleke kangaka, unamandla okuthonya izinqumo. ekubekweni kwentela emikhiqizweni yaseChina. Kodwa-ke, iqiniso lokuthi inkampani yobukhulu obunjalo nayo inethonya elithile lezombangazwe livamile uma ubheka umlando.

Namuhla sikhuluma ngenkinga ehlukile. Ngaphezu kwakho konke, mayelana neqiniso lokuthi yonke imakethe yedijithali yomhlaba wonke ilawulwa izinkampani ezimbalwa eziphethe amandla amakhulu ngempela ezandleni zazo. Yingakho amazwi ezwakala kaningi efuna ukuthi ngandlela thize lezi zinkampani zihlale phansi. Omunye wabo "umsunguli we-inthanethi" uTim Berners-Lee, ongathanda ngolunye usuku wanquma amaphiko eziqhwaga zobuchwepheshe. Akashongo kahle ukuthi ufuna ukukwenza kanjani. Njengoba kwenza osopolitiki, ngenxa yezizathu ezingacacile, bangathanda yenza i-App Store isikhungo esizimele ngaphandle kwe-Apple. Kodwa-ke, ukungqubuzana kwe-Apple nepolitiki akuhlali kubi kangako. Ingxenye yonyaka edlule, ngokwesibonelo, uDonald Trump wadala izinsuku ezimbalwa zokuzijabulisa ezinkundleni zokuxhumana lapho ngephutha ekhuluma ne-CEO ye-Apple ngokuthi "Tim Apple" esikhundleni sokuthi "Tim Cook".

Ukulwela amalungelo abantu kanye nemvelo. Kodwa...

Ngokuqondene nezinye izindawo lapho i-Apple inethonya layo, ukukhathazeka ngemvelo akunakunakwa. Kungakhathaliseki ukuthi indawo ye-Apple Park entsha enikwe amandla angu-100% avuselelekayo, noma imizamo yayo yokwenza imikhiqizo yayo igaywe kabusha futhi yenziwe ngezinto eziyingozi kakhulu emvelweni, kukhona umzamo wokuhola ngesibonelo futhi unciphise umthelela wobuchwepheshe endaweni ezungezile kanye nasemhlabeni wonke osaphikisana. ukufudumala. I-Apple futhi ithatha isimo esingesihle mayelana nokucwasa nokucwasa abantu abambalwa, ngokwesibonelo ngezithonjana zayo ezilungile ngokwezepolitiki, futhi izama nokuqinisekisa ukuhlonishwa kwamalungelo abantu ezimbonini zaseShayina lapho kuhlanganiswa khona amathuluzi ayo. Kodwa-ke, izinga lokuthembeka kwezithombe zabasebenzi basefekthri kaFoxconn abamomothekayo alicaci ngokuphelele. Izinyathelo eziyimpikiswano ezathathwa yi-Apple ngesonto eledlule ngokugcizelela kukahulumeni waseChina nazo ziphambene nokulwela amalungelo abantu. Izicelo ezisekela imibhikisho emelene nombuso wase-Hong Kong zisusiwe ku-AppStore. Futhi kwakungekhona okokuqala I-China yayala futhi u-Apple walalela. Nakuba ngaphambili kwakumayelana nokuthonya ipolitiki ngenkampani yama-aphula, kuvame ukuba nezimo lapho kuba ngenye indlela. Kulokhu, i-Apple ngokuqinisekile ayilandeli izithakazelo zikahulumeni waseShayina, kodwa kunalokho ayifuni ukwenza buthaka isikhundla sayo emakethe lapho, okuye kwabaluleke kakhulu ezinkampanini zobuchwepheshe isikhathi eside.

Ukunakekela impilo

Muva nje, imizamo yenkampani yeCupertino yokungena emkhakheni wezokunakekelwa kwezempilo nayo ibonakale. Konke kwaqala ngokwethulwa kohlelo lokusebenza Lwezempilo ngo-2014, okwenze kwaba nokwenzeka ukuhlanganisa idatha evela kuzo zonke izinhlelo zokusebenza zokufaneleka. Uhlelo Lwezempilo kancane kancane lwenza kwaba nokwenzeka ukulondoloza nokubonisa idatha evela kwezinye izikhungo zezokwelapha, futhi sabelane ngayo nodokotela wakho ngokuqondile. Ngesikhathi esifanayo, inkampani yethula i-Apple Watch, ezama kancane kancane ukuba idivayisi yezokwelapha yangempela ngenxa yomsebenzi we-ECG owethulwe ngonyaka odlule. Basenendlela ende okufanele bayihambe, kepha kuzojabulisa impela ukubona ukuthi i-Apple izoqhubeka nokuthuthuka kanjani kule ndawo. Ngeshwa, i-Apple ayizange isimangaze nganoma yimuphi umsebenzi obalulekile wezempilo ochungechungeni lwakamuva lwe-5.

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I-Apple Watch Series 4 ingakha i-EKG. Okuyingqopha-mlando yokuqala endleleni eya esikhungweni sezokwelapha sangempela. | Umthombo: DetroitBORG

Yini ezolandela?

Isihloko sizophetha ngomzamo wokuphendula omunye wemibuzo ebaluleke kakhulu mayelana nesihloko sanamuhla. Yini esingayilindela ku-Apple ngokuzayo? Okwamanje, cishe kubonakala sengathi ukuqhubeka kwesitayela esimisiwe, okungukuthi, ukuthuthukiswa kancane kancane kwamadivayisi amanje kanye nokuthuthukiswa kwe-ecosystem, okungeke kuvumele amakhasimende ukuthi aye emncintiswaneni. Nokho, kukhona futhi izinkomba zokuthi ikusasa lingase libe nemibala ethe xaxa. I-Apple ibikade ingafihli intshisekelo yayo kuqiniso elingathandwa kwabathelisi esikubona, kodwa asikakuboni ukusetshenziswa kwayo kwangempela. Ngakho-ke, kukhona ukuqagela ukuthi singalinda esikhathini esizayo esiseduze isibonelo, izibuko ezihlakaniphile. Futhi emasontweni amuva nje, ulwazi mayelana nalolo oluzayo luye lwavela isizukulwane sesibili se-iPhone SE.

Okwamanje, imoto enelogo ye-apula elunywe iwumcabango ngaphezu kokuba nokwenzeka kwangempela, kodwa ngisho nakulo mkhakha, u-Apple uhlose ukukusebenzisa ngandlela thize. Isiqiniseko esithile sihlala siwukuzibandakanya emkhakheni wezokunakekelwa kwempilo, lapho inkampani inamandla amakhulu esikhathi esizayo futhi izozama ukwenza i-Apple Watch ibe idivayisi yezokwelapha yangempela. Kuzothakazelisa futhi ukubuka ukuthuthukiswa nokuhlangana kwe-iPad ne-Mac, ikusasa lakho okungelula ukulibikezela ngokungananazi namuhla. Nokho, zikhona ezinye izinketho. Ngemuva kokwethulwa kwalo nyaka kwe-Apple Card kanye nemodeli yokubhalisa, kungaba nengqondo ukuba ne-cryptocurrency yayo, kodwa lokho kungukuqagela nje. Ngakho-ke ake sivale lesi sihloko ngengcaphuno evela ku-Jára Cimrman: "Ikusasa nge-aluminium!" Futhi uma sibheka izinto okwenziwa ngazo imikhiqizo eminingi ye-Apple, singaphetha ngokuthi umbonisi omkhulu waseCzech ngeke abe kude neqiniso.

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