Philip Houska Inkampani eyelulekayo I-Brand Finance minyaka yonke ishicilela izinga lemikhiqizo yomhlaba wonke ehlulelwa njengebaluleke kakhulu futhi inethonya ngokusekelwe ezintweni ezithile. Kuhlelo lwalo nyaka lwezinga, umdondoshiya wezobuchwepheshe waseCupertino ugubhe impumelelo, kanye nenye yezinkampani ezinkulu zemidiya nezokuzijabulisa.
Umkhiqizo obaluleke kakhulu ngokwezinga I-Brand Finance Global 500 ngonyaka ka-2016 yaba yi-Apple enenani lama-dollar ayizigidi eziyizinkulungwane ezingu-145,9 futhi yathuthukiswa ngamaphesenti angu-14 uma kuqhathaniswa nonyaka odlule. Naphezu kokungaqiniseki mayelana nokuthengiswa okwengeziwe kwe-iPhone, okungenzeka kwehle unyaka nonyaka ngokokuqala ngqa emlandweni, i-Apple ikhiqize amarekhodi okuthengisa kanye nenzuzo ezindaweni zakamuva.
Yize imbangi enkulu yakwaGoogle ithuthuke ngamaphesenti angama-22,8 unyaka nonyaka, ibingakanele ku-Apple ezilinganisweni. Ngenani elingamaRandi ayizigidi eziyizinkulungwane ezingama-94, i-Google iqede isibili. I-Samsung yaseNingizimu Korea (ebiza amabhiliyoni angama-83), i-Amazon yesine (amaRandi ayizigidi eziyizinkulungwane ezingama-70) kanye ne-Microsoft yesihlanu (amaRandi ayizigidi eziyizinkulungwane ezingama-67) ilandela ngemuva.
Ngenkathi zibalwa I-Brand Finance Global 500 I-Apple ihamba phambili kune-Google njengomkhiqizo obaluleke kakhulu, futhi emakethe yamasheya, i-Google, noma i-Alphabet holding, i-Google eyingxenye yayo, izuza kakhulu. Muva nje, ngisho nangemva kwamahora okuhweba ngenxa yemiphumela emihle yezezimali nge-Apple, ithole a yaba inkampani ebaluleke kakhulu emhlabeni.
Kodwa-ke, i-Brand Finance ayibonisi kuphela imikhiqizo ebaluleke kakhulu, kodwa futhi enethonya kakhulu. Ngenxa yempumelelo enkulu yesiqephu sokugcina se-saga ye-Star Wars, i-Disney ifinyelele phezulu kulolu hlu, oluhlanganisa, isibonelo, i-ESPN, i-Pixar, i-Marvel futhi, okokugcina, i-Lucasfilm, inkampani. ngemuva kwe-Star Wars.
I-Disney ikwazile ukweqa i-Lego. Imikhiqizo yezimonyo nemfashini i-L'Oréal iphume isithathu. I-Google kuphela efinyelele kumabhrendi ayishumi anamandla kakhulu emhlabeni wezobuchwepheshe, endaweni yeshumi.
manje angazi, esihlokweni sokuqala ubhala ukuthi akulona uphawu olubaluleke kakhulu futhi ngokushesha okwesibili uyaphika .. ngakho-ke zenzele eyakho ingqondo :-D
Ziyizinto ezimbili ezahlukene. Ngezinye izikhathi bakhuluma ngenkampani ebaluleke kakhulu, ngezinye izikhathi bakhuluma ngomkhiqizo obaluleke kakhulu. Into yokuqala iqondiswe ngokwemakethe yamasheya, eyesibili (bheka ngenhla) ngokokuhlolwa kwe-Brand Finance.