Umagazini fortune iphinde yamemezela izinga lonyaka lezinkampani ezihlonishwa kakhulu emhlabeni. U-Apple ukwazile ukuthatha indawo yokuqala eminyakeni emihlanu edlule, futhi kulo nyaka awuhlukile - inkampani yaseCalifornian isiphinde yakwazi ukuzibeka phezulu.
Ngesikhathi esifanayo, izinga ngokwalo akuyona into evamile. Ihlanganiswe ngesisekelo semibuzo emide egcwaliswe abaqondisi bezinkampani, amalungu ebhodi nabahlaziyi abadumile. Uhlu lwemibuzo luqukethe izici eziyinhloko eziyisishiyagalolunye: Ukusungula izinto ezintsha, isiyalo sabasebenzi, ukusetshenziswa kwempahla yebhizinisi, isibopho emphakathini, ikhwalithi yokuphatha, ukufaneleka kwekhredithi, ukutshalwa kwezimali kwesikhathi eside, ikhwalithi yomkhiqizo/yesevisi kanye nokuncintisana kwamanye amazwe. Kuzo zonke izimfanelo eziyisishiyagalolunye, i-Apple ithole amaphuzu aphezulu.
Umagazini fortune ubeke amazwana ngokuma kwe-Apple kanje:
“I-Apple iye yawela ezikhathini ezinzima muva nje ngenxa yokwehla okukhulu kwesitoko sayo kanye nokwehluleka okumenyezelwa kabanzi kwezinsizakalo zayo zamamephu. Kodwa-ke, isalokhu iyinhlangano yezezimali, ibika inzuzo enkulu yamaRandi ayizigidi eziyizinkulungwane ezingu-13 ngekota yakamuva, okuyenza ibe inkampani engenisa imali ephezulu emhlabeni ngaleso sikhathi. Le nkampani inesisekelo samakhasimende ashiseka ngokweqile futhi iyaqhubeka nokwenqaba ukuncintisana ngentengo, okwenza i-iPhone ne-iPad eyisithonjana isabonwa njengamadivayisi aphambili. Umncintiswano ungase ube nzima, kodwa usale ngemuva: Ngekota yesine ka-2012, i-iPhone 5 bekuyifoni edayiswa kakhulu emhlabeni, ilandelwa yi-iPhone 4S.
Ngemuva kwe-Apple esilinganisweni bekuyi-Google, indawo yesithathu ithathwe yi-Amazon, kanti ezinye izindawo ezimbili zabelwa i-Coca-Cola ne-Starbucks.
Izinga elithakazelisayo...
Noma kunjalo, ngingathanda ukwazi ukuthi amagama ombhalo wokuqala ayethini ngaphambi kokuthi "i-juggernaut yezezimali" ivele lapha ngenxa yokuhumusha okukhethekile :D
"I-juggernaut yezezimali". Angikacabangi ukuhumusha okungcono okwamanje.
O, ngiyabonga...
Ngokubona kwami, kufanekiswa kakhulu nokuthi "i-colossus yezezimali", "amandla amakhulu ezezimali"... Benginentshisekelo kumagama okuqala.