I-Apple igcwele amandla nobungqabavu, ngeke ngiyeke kanjalo, uJony Ive uveze engxoxweni noWired.

Sekuyiminyaka engamashumi amabili nanhlanu umagazini i-Wired waqala iphrojekthi yawo, ohlakeni olulandela indlela umphakathi oshintsha ngayo ngaphansi kwethonya lokuthuthukiswa kobuchwepheshe. Ngaleso sikhathi, umklami osemusha futhi othembisayo ogama lakhe linguJony Ive wasuka eGreat Britain waya eSan Francisco, lapho abhalisela khona i-Apple. Ngikhulume engqungqutheleni yakamuva ye-WIRED25 mayelana nokuthi kungenzeka yini ukuthi imikhiqizo yezobuchwepheshe yakwa-Apple iguqule umphakathi kanjalo.

Ngibe kwinhlolokhono ye Wired akekho omunye ngaphandle kuka-Anna Wintour odumile, ogama lakhe elidumile lihlotshaniswa noCondé Nast futhi, ngaphezu kwakho konke, iVogue. Futhi akazange awathathe nakancane ama-napkins - zisuka nje ekuqaleni kwenhlolokhono, wabuza ngokungananazi u-Ive ukuthi uzizwa kanjani ngodaba lwamanje lokulutha kwe-iPhone nokuthi ucabanga ukuthi umhlaba uxhumeke kakhulu yini. U-Ive waphikisa ngokuthi kulungile ukuxhunywa, kodwa lokho umuntu akwenzayo ngalokho kuxhumana nakho kubalulekile. “Sisebenze kanzima ukuze singaqondi nje kuphela ukuthi abantu basebenzisa isikhathi esingakanani amadivaysi abo, kodwa nokuthi bawasebenzisa kanjani,” engeza.

Igalari yezithombe

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Jony Ive Anna Wintour Wired

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Izithonjana ezivame ukugconwa nazo kwaxoxwa ngazo, u-Ive athi engxoxweni abe nayo noWired imele umzamo ka-Apple "wokubuyisela ubuntu endleleni esixhumeke ngayo." Lapho ebuzwa ukuthi uhlela yini ukuqhubeka nokuklama ikusasa elibonakalayo, uveze ukuthi wenza kanjalo, ekhomba isimo sokusebenzisana enkampanini kanye nokuhlukahluka kwemvelo, echaza indlela ochwepheshe emikhakheni eyahlukene abahlala ngayo ndawonye: “ Amandla, ubungqabavu nomuzwa wamathuba lapha kuyamangalisa ngempela, ”kusho yena.

Ngokwamazwi akhe, indima ka-Ive e-Apple ingeyesikhathi eside ngempela. Uthi usekhona umsebenzi okumele wenziwe lapha futhi ujabule kakhulu ngeqembu lakhe. “Uma uphelelwa wumdlandla okwengane, mhlawumbe sekuyisikhathi sokuthi uqale wenze okunye,” usho kanje. "Ngabe usukhona manje?" kubuza u-Anna Wintour ngokusikisela. "NgoNkulunkulu, cha," u-Ive ehleka.