Tomas Chlebek Njengaminyaka yonke, isizindalwazi seBrandZ senkampani ehlaziya iMillward Brown ishicilele izinga lamanje lemikhiqizo ebaluleke kakhulu emhlabeni, iqhathanisa amanani amanje nalawo angonyaka odlule. I-Apple ithatha indawo ephakeme kakhulu kuyo ngomkhawulo omkhulu.
I-Apple ibikhona okokugcina eminyakeni emibili edlule. Ngempela, esikhathini esidlule yehlele endaweni yesibili okwe-Google. Inani layo lalibekwe ngaphansi kwamaRandi ayizigidi eziyizinkulungwane eziyi-148. Ngonyaka, leli nani lenyuka ngo-67% omangalisayo, okusho ukuthi cishe kuma-dollar ayizigidi eziyizinkulungwane ezingu-247.
I-Google, eyahlula i-Cupertinos yangonyaka odlule, nayo ithuthuke, kodwa ngo-9% yaya ngaphansi nje kwama-dollar ayizigidi eziyizinkulungwane ezingu-173. Enye yezimbangi ezinkulu ze-Apple, i-Samsung, yayikleliswe endaweni yama-29 ngonyaka odlule, kodwa selokhu yehla yafinyelela ku-45. Amanye ama-brand ahlobene nama-Apple angazange aphume phezulu ayishumi ahlanganisa Facebook (12th), Amazon (14th), HP (39th), Oracle (44th) kanye Twitter (92nd).
Abadali bezinga babhale izizathu zokuthi kungani i-Apple ibuyele phezulu ngokusobala. Ama-iPhones 6 kanye ne-6 Plus amakhulu aphumelele kakhulu adlale indima enkulu, kodwa namasevisi amasha. Nakuba i-Apple Pay isatholakala kuphela e-US, ngemva kokwethulwa lapho ayizange ibe nomthelela endleleni abantu abakhokha ngayo kuphela, kodwa futhi nokuthandwa kwamabhange anika amandla le nkonzo. I-HealthKit, ngakolunye uhlangothi, ingasetshenziswa yibo bonke abanikazi bamadivayisi ane-iOS 8, futhi lokhu akwenzeki phakathi kwabasubathi kuphela, kodwa futhi phakathi kodokotela, abasebenzisa amakhono abo ukuze baguqule insimu yocwaningo lwezokwelapha.
Akufanele sikhohlwe mayelana ne-Apple Watch, ethole ukwamukelwa okulinganiselwe kubabuyekezi, kodwa abathengi bazwakalise isithakazelo esikhulu. Umthelela wabo ekubonweni komkhiqizo we-Apple ungaba mkhulu ngoba i-Apple Watch ne-Apple Watch Edition ikakhulukazi zethulwa njengezimpahla zikanokusho, ngisho nangaphezulu kuneminye imikhiqizo yenkampani.
U-Millward Brown ucabangela imibono yabasebenzisi abangaphezu kwezigidi ezintathu abavela emazweni angamashumi amahlanu lapho ehlanganisa izinga le-BrandZ. Inani lomkhiqizo we-Apple libonisa ukwethembeka komsebenzisi nokukholelwa emandleni enkampani.
Kuyathakazelisa ukuthi eminyakeni eyishumi edlule (eminyakeni emibili ngaphambi kokwethulwa kwe-iPhone yokuqala), lapho uMillward Brown eqala ukudala izikhundla zomkhiqizo, i-Apple ayizange ingene esimeni ngezikhundla eziyikhulu.
Kuzodinga ukuphinda izibalo eziyisisekelo, izigidi ezingama-246 ziyizigidigidi ezingama-992. Lokhu bekungaba buthaka uma izinkampani ezibaluleke kakhulu emhlabeni zinenani "kuphela" ngamakhulu namashumi ezigidi zamaRandi :)