UMikhal Marek Ngokokuqala ngqa eminyakeni emithathu, i-Apple yehlulekile ukuvikela isikhundla sayo njengophawu olubaluleke kakhulu emhlabeni ngokwezinga BrandZ. I-Cupertino-based corporation yalungiselelwa indawo yokuqala imbangi yayo enkulu i-Google, ekhulise inani layo ngamaphesenti ahloniphekile angu-40 ngonyaka odlule. Inani lomkhiqizo we-Apple, ngakolunye uhlangothi, lehle ngengxenye yesihlanu.
Ngokocwaningo olwenziwe inkampani yomhlaziyi iMillward Brown, inani le-Apple lehle ngo-20% ngonyaka odlule, lisuka ku-$185 billion laya ku-$147 billion. Inani ledola lomkhiqizo weGoogle, ngakolunye uhlangothi, likhuphuke lisuka ku-113 laya ku-158 billion. Enye imbangi enkulu ye-Apple, i-Samsung, nayo iqinisiwe. Uthuthuke ngendawo eyodwa esuka endaweni yama-30 ngonyaka odlule futhi wabona ukwanda kwenani lomkhiqizo wakhe ngamaphesenti angamashumi amabili nanye ukusuka ku-21 billion kuya ku-25 billion dollars.
Kodwa-ke, ngokusho kukaMillward Brown, inkinga enkulu ye-Apple akuzona izinombolo. Okungajabulisi kakhulu ukuthi ukungabaza kuvela kaningi, ukuthi ngabe i-Apple kuseyinkampani echaza futhi eshintsha umhlaba wobuchwepheshe besimanje. Imiphumela yezezimali ye-Apple isemihle kakhulu, futhi imikhiqizo eklanywe eCalifornia ithengiswa kakhulu kunangaphambili. Kodwa ingabe u-Apple usengumsunguli kanye nomqalisi woshintsho?
Noma kunjalo, izinkampani zobuchwepheshe zibusa umhlaba nezimakethe zamasheya, kanti iMicrosoft, enye inkampani evela kulo mkhakha, nayo ithuthuke ngezindawo ezintathu ezisezingeni. Inani lenkampani evela eRedmond nalo likhule ngengxenye yesihlanu egcwele, lisuka ku-69 laya ku-90 billion dollars. I-IBM corporation, ngakolunye uhlangothi, iqophe ukwehla kwamaphesenti amane angenakulinganiswa. Ukwanda okukhulu kakhulu okuvela esigabeni sezinkampani zobuchwepheshe kwabhalwa yi-Facebook, eyazisa umkhiqizo wayo ngama-68% amangalisayo ukusuka ku-21 kuya ku-35 billion dollar ngonyaka owodwa.
Kuyacaca ukuthi ukuqhathanisa izinkampani ngokwenani lemakethe lemikhiqizo yazo (inani lomkhiqizo) akukhona ukuhlola okuhloswe kakhulu kwempumelelo nezimfanelo zazo. Kunezilinganiso eziningi zokubala inani lalolu hlobo, futhi umphumela obalwa ngabahlaziyi abahlukene kanye nezinkampani zokuhlaziya zingahluka kakhulu. Kodwa-ke, ngisho nezibalo ezinjalo zingakha isithombe esithakazelisayo sezitayela zamanje emkhakheni wezinkampani zomhlaba wonke nokumaketha.
Ake silinde ngemva kwe-WWDC :)
Ngeshwa, umkhiqizo woguquko ongawubuyisela phezulu awuzange wethulwe isikhathi eside.Njengoba u-Xenon ebhala, sizolinda i-WWDC futhi sibone ukuthi yini futhi uma i-Apple izosimangaza.
Ngenelisekile ngemiphumela. Ngibuyekezele ku-11 2013 MBA futhi ngicabanga ukuthi njengekhompyutha ephathekayo iyisixazululo esifanele. Ibhethri elikhulu nobukhulu. Umuntu usacasulwa yi-revolution... kodwa bazoheha i-z5 uma nje kuphuma i-iphone entsha.
Ngakho-ke, ngaphezu kwakho konke, akumele sibone kuphela i-Android ngemuva kwe-Google, ngemuva kwayo futhi injini yokusesha ehamba phambili, i-YouTube, njll. Ngakho-ke, njengomthandi oshisekayo we-Apple, ngiyakubona lokhu kunqoba kwe-Google.