Tomas Chlebek "Sifuna ukushiya umhlaba kangcono kunalokho esikutholile." Ngonyaka odlule, u-Apple wethula umkhankaso, lapho iziveza khona njengenkampani enentshisekelo enkulu emvelweni. Isikhathi eside, lapho kwethulwa imikhiqizo emisha, ubungane bayo bemvelo kuye kwashiwo. Lokhu kubonakala futhi ekuncishisweni kobukhulu bokupakisha. Mayelana nalezo, i-Apple manje isithenge ihlathi elingamakhilomitha-skwele angu-146, elifuna ukulisebenzisela ukukhiqiza amaphepha ukuze ihlathi likwazi ukuchuma esikhathini eside.
U-Apple wenze lesi simemezelo esitatimendeni sabezindaba kanye nesihloko esishicilelwe ku-Medium U-Lisa Jackson, iphini likamongameli we-Apple wezindaba zemvelo, kanye no-Larry Selzer, umqondisi we-The Conversation Fund, inhlangano yaseMelika engenzi nzuzo yokuvikela imvelo ngaphandle kokukhawulela ukuthuthukiswa komnotho.
Kuyo, kuchazwa ukuthi amahlathi athengiwe, asezifundeni zaseMaine naseNyakatho Carolina, ayikhaya lezilwane nezitshalo eziningi eziyingqayizivele, futhi umgomo walokhu kubambisana phakathi kwe-Apple ne-The Conversation Fund ukukhipha izinkuni kuzo ngendlela emnene ngangokunokwenzeka kuma-ecosystem asendaweni. Amahlathi anjalo abizwa ngokuthi "amahlathi asebenzayo".
Lokhu kuzoqinisekisa hhayi kuphela ukulondolozwa kwemvelo, kodwa futhi nemigomo eminingi yezomnotho. Amahlathi ahlanza umoya namanzi, kuyilapho enikeza imisebenzi cishe abantu abayizigidi ezintathu e-United States, enika amandla izigayo eziningi namadolobha agawula amapulangwe. Ngesikhathi esifanayo, ngaphezu kwamakhilomitha-skwele angama-90 amahlathi asetshenziselwa ukukhiqiza alahlekile eminyakeni eyishumi nanhlanu edlule kuphela.
Amahlathi athengwe i-Apple manje ayakwazi ukukhiqiza cishe uhhafu wevolumu yokhuni edingekayo minyaka yonke ukuze kukhiqizwe iphepha lokupakisha elingaphekiwe layo yonke imikhiqizo yalo eyenziwe ngonyaka odlule.
NgoNdasa wonyaka odlule emhlanganweni wabaninimasheya, u-Tim Cook wenqabe ngokungananazi isiphakamiso se-NCPPR evuma noma yikuphi ukutshalwa kwezimali ezindabeni zemvelo, ethi, "Uma ufuna ngenze lezi zinto nge-ROI kuphela, kufanele uthengise amasheya akho." Kusanda kumenyezelwa ukuthi konke ukuthuthukiswa nokukhiqizwa kwe-Apple e-US kunikwe amandla ngamaphesenti angu-100 ngokuvuseleleka. imithombo yamandla. Umgomo ekukhiqizeni ukupakisha uyafana.
Ngokwamazwi kaLisa Jakcson: “Cabanga wazi ngaso sonke isikhathi lapho uqaqa umkhiqizo wenkampani ukuthi iphakethe livela ehlathini elisebenzayo. Futhi cabanga uma izinkampani bezithatha izinsiza zabo zephepha ngokungathi sína futhi zenze isiqiniseko sokuthi ziyavuseleleka, njengamandla. Futhi ake ucabange ukube bebengavele bathenge iphepha elivuselelekayo, kodwa bathathe isinyathelo esilandelayo sokuqinisekisa ukuthi amahlathi ahlala esebenza unomphela.”
Ithemba lika-Apple ukuthi lesi sinyathelo sizogqugquzela izinkampani eziningi emhlabeni wonke ukuthi zikhulise intshisekelo yazo emthelela wazo wemvelo, ngisho nasentweni ebonakala ingafaneleki njengokupakisha.
Umthombo: Medium, BuzzFeed, ICult Of Mac
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