U-Michal Ždanský I-Apple yenze okunye ukuthenga kwayo okuncane namuhla. Kulokhu wathenga inkampani I-Matcha.tv, okuthe ngohlelo lokusebenza lwe-iOS kunikeze ukubuka konke okubanzi kokusakaza, kokubili eziteshini zekhebula namasevisi okusakaza bukhoma i-Netflix, i-Hulu noma i-Amazon Prime. Bekukhona nesixhumanisi esiya ku-iTunes noma i-Amazon sokuqukethwe kwevidiyo okwengeziwe. Umsebenzisi angacacisa kuhlelo lokusebenza ukuthi imiphi imibukiso afuna ukuyibuka esebenzisa ulayini ovela emhlabeni wonke kubo bonke abahlinzeki futhi athole izincomo ezisuselwe kumidlalo ebukelwe.
Kodwa-ke, insizakalo iqede ukusebenza kwayo ngoMeyi ngencazelo engacacile yokuthi inkampani ihlose ukuya endaweni entsha nokuthi I-Matcha.tv ayihambanga unomphela Noma ngabe zaziyini izinhlelo, manje sezingena ngaphansi kobuholi bakwa-Apple. Ukutholwa kwenziwa ngentengo ephakathi kwezigidi eziyi-1-1,5 zamadola aseMelika, ngokusho kwemithombo yeseva. I-VentureBeat. U-Apple ubeke amazwana ekuthengeni kwe-Matcha.tv ngendlela efanayo nokunye okuthengiwe: "I-Apple ithenga izinkampani ezincane zobuchwepheshe ngezikhathi ezithile, futhi ngokuvamile asikhulumi ngenjongo noma izinhlelo zethu."
Inhloso yokutholwa isobala kwa-Apple. Le nkampani ibonakala isebenza ngendlela yokuguqula imboni yethelevishini, kungaba nge-Apple TV noma i-TV yayo, okwakucatshangwa kakhulu ngonyaka odlule. Uma i-Apple ikwazi ngempela ukuthola abahlinzeki bokuqukethwe kwe-TV ngasohlangothini lwayo, ama-algorithms nolwazi lwe-Matcha.tv lungasiza ekudaleni ukubuka konke okusebenziseka kalula kokusakazwa kuzo zonke iziteshi namasevisi, kungaba ngokuqondile ku-Apple TV noma kuhlelo lokusebenza oluxhunyiwe.
