I-Apple ikhiphe isitatimende esisemthethweni izolo ebusuku sokuthi isiyitholile i-Texture. Kuyisevisi ephathelene nezinsizakalo zokubhalisa kanye nokusatshalaliswa komagazini ngedijithali. Isevisi isebenza kokubili ku-platform ye-iOS nakwabanye. Isivumelwano okwamanje sisalinde ukuphothulwa. I-Apple ayizange idalule inani isevisi ye-Texture eyathengwa ngayo.
Lezi zindaba zivezwe ngu-Eddy Cue emcimbini wezindaba we-SXSW, owenziwa e-Austin, eTexas. Ngokusho kolwazi oluvela ekukhululweni kwabezindaba, inkampani ijabule ngokuba nesiteji esidumile nesisabalele ngaphansi kwephiko layo, esinikeza amakhulu omagazini abathandwa kakhulu nabafundwa kakhulu emhlabeni. Umgomo we-Apple uwukugcina ubuntatheli obusezingeni eliphezulu nokwenza izintatheli nabahleli bakwazi ukuqhubeka nomsebenzi wabo ngaphansi kwezimo ezinhle kakhulu.
Isevisi ye-Texture ibisebenza kusukela ngo-2010 futhi isekelwe ekubhaliseni kwanyanga zonke ($10), ngemva kwenkokhelo lapho abasebenzisi bekwazi ukufinyelela kuwo wonke amamagazini endaweni. Isevisi isekela amadivaysi axhumene afika amahlanu ku-akhawunti eyodwa, kanye nokuvumela ukulandwa kwamamagazini ngamanye ukuze afundwe ungaxhunyiwe ku-inthanethi. Iphothifoliyo yensizakalo ihlanganisa izihloko eziningi ezidumile, ezifana ne-People, Vogue, Rolling Stone, National Geographic, GQ, Sports Illustrated, Wired, Maxim, Men's Health, GQ, Bloomberg, ESPN nezinye.
Ngokungeziwe ezindabeni zamanje, isevisi futhi inikeza ingobo yomlando ecebile kakhulu lapho izinkulungwane zezindaba ezivela ezindabeni zangaphambili zingaseshwa. Kwa-Apple, lokhu kutholwa kungomunye umthombo wemali engenayo, njengoba kuzozuza ekubhaliseni okunikezwa yisevisi. Ngakho-ke insiza izobekwa eceleni kwe-Apple Music kanye nezinye izinsiza zokubhaliselwe ebeziyenzela i-Apple imali eyengeziwe eminyakeni yamuva. Inikeza isicelo kulabo abanentshisekelo isivivinyo samahhala sezinsuku eziyisikhombisa, kufanele kuqashelwe lapha ukuthi uhlelo lokusebenza alukho kunguqulo yesi-Czech ye-App Store. Ngemuva kokuthi ukutholwa sekuqediwe, uhlelo lokusebenza luzohlanganiswa ne-Apple News.