UMikhal Marek I-Apple iyaqhubeka nokuthola izinkampani ezincane zobuchwepheshe ngo-2016, futhi kulokhu kuthatha inkampani ngaphansi kwephiko layo Okumnandi, esebenzisa ubuhlakani bokwenziwa ukuze inqume indlela abantu abazizwa ngayo ngokuhlaziya isimo sobuso babo. Imigomo yezezimali yokutholwa ayizange idalulwe.
Kuze kube manje, ubuchwepheshe benkampani ye-Emotient buye basetshenziswa, isibonelo, yizinkampani zokukhangisa, ngenxa yalokho ezingahlola ukusabela kwezethameli, noma abathengisi, abahlaziye ngendlela efanayo ukusabela kwamakhasimende kumashalofu athile anempahla. Kodwa ubuchwepheshe buphinde bathola ukusetshenziswa kwabo emkhakheni wezokunakekelwa kwezempilo, lapho ngenxa yawo, odokotela baqapha ukuvela kobuhlungu ezigulini ezingakwazi ukubuveza ngomlomo.
Okwamanje akukacaci ukuthi ubuchwepheshe bale nkampani buzosetshenziswa kanjani eCupertino. Njengenjwayelo, u-Apple uphawule ngokutholwa ngesitatimende esijwayelekile: "Ngezinye izikhathi sithenga izinkampani ezincane zobuchwepheshe futhi ngokuvamile asiphawuli ngenjongo yokutholwa noma izinhlelo zethu zesikhathi esizayo."
Kunoma yikuphi, kusobala ukuthi inkambu yobuhlakani bokwenziwa kanye nokuqashelwa kwesithombe somshini "kuyashisa" ngempela eSilicon Valley. Ubuchwepheshe obufanayo buthuthukiswa ngokushesha yizo zonke izinkampani ezinkulu ezigxile kwi-IT, okuhlanganisa i-Facebook, iMicrosoft ne-Google. Ngaphezu kwalokho, i-Apple ngokwayo ithole ngaphambili izinkampani ezisebenza kulobu buchwepheshe. Okokugcina kwakumayelana nokuqalisa Ukuguqulwa kobuso a I-Perceptio.
Kodwa-ke, isithakazelo esikhulayo kulokho okubizwa ngokuthi "ukubonwa kobuso" akusho ukuthi ukuqashelwa kobuso bekhompyutha ngaphandle kwengxabano. I-Facebook ayizange yethule uhlelo lwayo lwe-Moments e-Europe ngenxa yezinkinga ezingokomthetho, futhi uhlelo lokusebenza oluyimbangi lwe-Google Photos lunikeza kuphela ukuqashelwa kobuso e-United States.
