Ondrej Holzman I-Apple iyaqhubeka nohlelo lwayo lokuguqula insizakalo yokusakaza umculo iBeats Music, eyithole ohlakeni ukuthengwa okukhulu konyaka odlule, futhi manje isithengwe yi-British startup Semetric. Lesi sakamuva sinethuluzi lokuhlaziya i-Musicmetric, eqapha ukuthi abasebenzisi balalela ini, babukele futhi bathenge ini.
Kungenxa ye-Musicmetric ukuthi i-Apple ingathuthukisa Umculo we-Beats, ikakhulukazi mayelana nokuncoma izingoma eziklanyelwe ngokuqondile umlaleli ngamunye.
"I-Apple ithenga izinkampani ezincane zobuchwepheshe ngezikhathi ezithile futhi ngokuvamile ayixoxi ngezinhloso noma izinhlelo zayo," waqinisekisa inkampani yaseCalifornia imemezele ukutholwa ngesimemezelo sendabuko se The Guardian. Inani i-Apple ethole ngalo i-Semetric alidalulwanga.
Isikhulu esiphezulu sakwa-Apple, u-Tim Cook, uke wancoma i-Beats Music ngempumelelo nokunemba ekwazi ukwethula ngayo umculo kubalaleli ngokwemizwa yabo nalokho abakuthandayo, nokho, kuyabonakala ukuthi yena nozakwabo bafuna ukuyiphusha le nkonzo yokusakaza ngisho nangokwengeziwe.
Uma kuqhathaniswa nokuncintisana nge-Spotify noma i-Rdia, i-Beats Music isesimweni esibucayi ngoba isebenza kuphela emakethe yaseMelika, kodwa nalokho kungase kushintshe kulo nyaka. Okwamanje akukacaci ngokuphelele ukuthi i-Apple ihlela ukubhekana kanjani ne-Beats Music, kodwa kwaba ngokukhula kokuthandwa kwezinsizakalo ezahlukahlukene zokusakaza lapho imali engenayo ye-iTunes yaqala ukwehla ngonyaka owedlule, ngakho-ke i-Apple kufanele futhi igxumele kumagagasi okusakaza.
Ukwengeza, i-Semetric ayigcini nje ngomculo, kodwa isebenzisa amathuluzi ayo okuhlaziya ukulandelela ama-movie, i-TV, ama-e-books, nemidlalo kanye nababukeli/abalaleli/abadlali bayo, ngakho ingasiza i-Apple cishe kuyo yonke indawo yedijithali yayo. ukuthengiswa kokuqukethwe.
