Ondrej Holzman I-Apple ikuqinisekisile ukuthi ngempela isethelwe ukwenza ukuthenga kwayo okukhulu emlandweni. Ngamadola ayizigidi eziyizinkulungwane ezintathu (ama-60,5 bhiliyoni imiqhele), i-Beats Electronics, eyaziwa ngama-headphone ayo adumile, izothola isevisi yokusakaza umculo futhi, okokugcina, ukuxhumana okunomthelela emhlabeni womculo.
I-Apple izokhokha imali eyizigidi eziyizinkulungwane ezingu-2,6 zamaRandi kanye namaRandi ayizigidi ezingu-400 esitokweni se-Beats Music, isevisi yokusakaza umculo esekelwe ekubhaliseni, kanye ne-Beats Electronics, eyenza hhayi kuphela ama-headphones kodwa nezipikha nezinye isofthiwe yomsindo.
Amadoda amabili abaluleke kakhulu e-Beats nawo azojoyina i-Apple - isihlabani somculo we-rap uDkt. Dre kanye nomxoxisi ongumakadebona, imenenja yomculo kanye nomdidiyeli uJimmy Iovine. I-Apple ngeke ivale uhlobo lwe-Beats, ngokuphambene nalokho, izoqhubeka nokuyisebenzisa ngisho nangemva kokutholwa, okuyisinyathelo esingakaze sibonwe ngokuphelele esingenakuqhathaniswa emlandweni wenkampani ye-Apple.
UDkt. Ngokusho kwabaningi, uDre noJimmy Iovine bekufanele kube yibo ababeziqondise ku-Apple, njengoba bobabili benokuxhumana okuhle kakhulu kuyo yonke imboni yomculo, okungenza isikhundla senkampani yaseCalifornia sibe lula kakhulu ezingxoxweni ezihlukahlukene, kungakhathaliseki ukuthi kufanele kube mayelana nenkonzo yokusakaza umculo, kodwa. futhi isibonelo mayelana nevidiyo, i-Iovine ihamba kule ndawo futhi. Manje uzoshiya isikhundla sakhe njengosihlalo wenkampani yokuqopha i-Interscope Records ngemuva kweminyaka engu-25 kanye noDkt. UDre, ogama lakhe langempela ngu-Andre Young, uzojoyina i-Apple ngokugcwele.
Nansi isiqephu esilandelayo. #apula pic.twitter.com/GaHy1G84xF
- Beats By Dre (@beatsbydre) Kwangathi 28, 2014
U-Iovine udalule ukuthi bobabili bazosebenza emkhakheni we-electronics nokusakaza umculo, futhi bazofuna ukuvala izimboni zezobuchwepheshe nezokuzijabulisa. U-Iovine uthe izikhundla zabo ezintsha zizobizwa ngokuthi “uJimmy no-Dre,” ngakho-ke akekho ongeke ahlale kubaphathi abaphezulu bakwa-Apple, njengoba bekucatshangwa.
"Kuliqiniso elibuhlungu ukuthi cishe kunodonga lwaseBerlin olwakhiwe phakathi kweSilicon Valley ne-LA," kuphawula i-CEO ye-Apple u-Tim Cook mayelana nokutholwa kwempahla, ebhekisela ekuxhumaneni kwale mihlaba yomibili, ezobuchwepheshe kanye nebhizinisi lokubonisa. “Abahloniphani laba ababili, abazwani. Sicabanga ukuthi sithola ithalente eliyivelakancane nalaba banene. Siyayithanda imodeli yabo yesevisi yokubhaliselwe ngoba sicabanga ukuthi bangabokuqala ukuyilungisa,” kuthakasela uTim Cook.
“Umculo uyingxenye ebaluleke kakhulu empilweni yethu yonke, futhi unendawo ekhethekile ezinhliziyweni zethu kwa-Apple. Yingakho sihlale sitshala imali emculweni futhi sihlanganisa la maqembu angajwayelekile ukuze siqhubeke nokwakha imikhiqizo namasevisi omculo asha kakhulu,” kwengeza u-Cook, ongakacacisi ukuthi ukuhlangana kwalezi zinkampani ezimbili - i-Apple neBeats - kuzokwenzeka. Okwamanje, kubukeka sengathi zombili izinsiza ezincintisanayo, i-Beats Music ne-iTunes Radio, zizoba ndawonye. I-Beats Music manje izoba ngaphansi kolawulo luka-Eddy Cue, kuyilapho izingxenyekazi ze-Beats zizolawulwa ngu-Phil Schiller.
"Ngangihlala ngazi enhliziyweni yami ukuthi ama-Beats awakwa-Apple," uJimmy Iovine, umngane omdala kaSteve Jobs ongasekho, uphendule ekuthengeni okukhulu kakhulu emlandweni we-Apple. “Ngesikhathi sisungula inkampani, umbono wethu wagqugquzelwa i-Apple kanye nekhono layo elingenakuqhathaniswa lokuxhuma isiko nobuchwepheshe. Ukuzinikela okujulile kwe-Apple kubalandeli bomculo, abaculi, ababhali bezingoma nakuwo wonke umkhakha womculo kuyamangalisa.”
Kulindeleke ukuthi isivumelwano sonke sivalwe ngayo yonke imicikilisho ekupheleni konyaka.
- ngakho-ke iminwe yawela :)
Kuyathakazelisa. Inhlanganisela yenkampani edala imikhiqizo esezingeni eliphezulu ngayo yonke indlela (i-Apple) enenkampani edayisa imikhiqizo ebukeka kahle emincane emikhiqizweni emaphakathi (lokho okubizwa ngokuthi usizi olupholishiwe). "Umbono ophefumulelwe yi-Apple" unzima kakhulu kimi ukuthi ngiwuthole kuma-Beats. Esikhundleni sokuvumelana ngemibono, ngisola ukuthi i-Apple ine-pragmatism emsulwa, "eyeba" isizinda sesevisi ye-Beats Music, ezozala insizakalo yomculo yokusakaza ngaphansi kwenduku ka-Apple (u-Apple wazi kahle kamhlophe ukuthi ukuthengiswa ku-iTunes kuzongena ingemuva nekusasa liyasakaza). Futhi lawo ma-headphone ampofu? Cishe bayithatha njengomhluzi ohlangothini, okuyinto engeke iqine ekupheleni kwesikhathi sokubala.
njengosomabhizinisi, nawe ungenza okufanayo. ikusasa empeleni likumculo wokusakaza. futhi uma othile esevele enawo wonke umlando othengiswayo, kungani ungawusebenziseli ukutholwa. ngaphezu kwalokho, khona lapha lapho bethola khona abantu abangu-2 ababalulekile ohlangothini lwabo. Iqiniso lokuthi esikhundleni sama-earpods we-Apple uzothola ama-Beats ebhokisini angase akwenze ube yi-audiophile ebandayo, kodwa iningi lentsha elibheka isithombe nomsindo liza okwesibili lingakhangwa i-Apple. ngaphezu kwalokho, uma befuna ukukhokha okubhaliselwe kwe-6E ngenyanga ngokusakaza okuvela kumabhithi, bazobuyisela utshalomali lwabo ngokushesha. ngokwazi kwami, kukhona i-600M (mhlawumbe ngaphezulu, angiqiniseki ngokuphelele) iThings esebenzayo, futhi ne-China lezo zinombolo zizokhula, futhi uma ngisho ne-1/10 ingasebenzisa ukusakaza, lokho kungu-360M euro / amadola ngenyanga. Bazothola imali yabo emuva kwezinyanga eziyi-8.
Nokho, ngiyavumelana nesinqumo sika-Apple, akusona isinyathelo esibi. Ngisanda kubhala engikucabangayo ngakho konke ukutholwa. Akumangazi nokuthi i-Apple izogcina uhlobo lwe-Beats, ngoba ayifuni ukwenza okuningi ngama-headphone abo :) Uma izohlanganiswa namadivayisi we-Apple njengesisekeli esizenzakalelayo, angiqiniseki, kunalokho. ungacabangi. Kunoma yikuphi, ukwazi mayelana ne-Beats Music + ngokuqinisekile futhi ukuxhumana okukhulunywa ngakho esihlokweni kubalulekile ku-Apple.
Yini eyenza uthi umsindo ophuma kumabhithi ubiza imali? Yize ngiphethe ipheya elilodwa kuphela lama-in-ear buds, ngizithatha njenge-audiophile futhi ukukhiqizwa kabusha kungcono kunezindlebe ezivela kwa-Apple, ingasaphathwa eye-EarPods. Ngazama iPro neStudio kanye futhi kufanele ngisho ukuthi kwakuyisibhicongo kuzo zonke izinhlobo.
Hhayi-ke, angizibheki njenge-audiophile, kunalokho umlaleli ojwayelekile osevele elalele okuthile futhi ongaqhathanisa. Futhi, ngisazoyibona i-audiophile enomkhiqizo wokumaketha we-Beats ongu-100% ezindlebeni zabo, ngakho-ke ngizobeka amabhuleki kuleyo audiophile :) Yini engenza ngisho ukuthi i-Beats ifanele i-splurge? Ngokulalela. Kodwa uma ucabanga ukuduma ngamaza aphansi kanye nengubo yokulala kukho konke okunye kube "ukubulawa kwabantu kuzo zonke izinhlobo", ngakho-ke akukho engingakwengeza futhi ungase ube ohlosiwe. Ama-Beats ama-headphone intengo yawo ingabonisi ngisho ukude ikhwalithi yomsindo, kulinganiselwa ukuthi u-3/4 yenani ukhokhelwe indawo yokukhangisa kaDkt. Dre. Ama-Studios anomsindo we-headphone wezinkulungwane ezi-1 kuye kwezingu-2. I-CZK, kuyilapho ikhwalithi yomsindo, ozokhokha ngayo izinkulungwane ezi-5 kubakhiqizi abanjengo-Audio-Technica, AKG, Shure, njll. I-CZK nokuningi, amaBeats awakwazi nokukunikeza, ngoba awawuphathi nje umkhiqizo onjalo. Ama-headphone ajwayelekile avela ku-Apple nama-EarPods alandela izitayela zezinsiza ezijwayelekile zefoni ezishibhile, nami ngeke ngibheke ikhwalithi lapho.
isivumelwano. ama-headphones ama-beats awalutho ngempela. kodwa uma ulalela i-RNB, i-hiphop, i-rap, njll. kanye ne-DNB ethile, khona-ke kuhle. banamabhesi aminyene aqinile. U-Dre naye wenzela izindlebe zakhe ikakhulukazi.
Yebo, mhlawumbe "isigaba esihle" ;-)