Honza Dvorsky Wayedinga cishe eminyakeni emihlanu edlule UJohny Ive, inhloko yokuklama kwa-Apple, ukwengeza isici esisha ku-MacBook: ukukhanya okuncane okuluhlaza eduze kwekhamera yangaphambili. Lokho kuzomkhombisa ukuthi aqhubeke. Kodwa-ke, ngenxa yomzimba we-aluminium we-MacBook, ukukhanya kuzodingeka kukwazi ukudlula ensimbi - okungenakwenzeka ngokomzimba. Ngakho-ke wabiza onjiniyela abahamba phambili eCupertino ukuthi bazosiza. Bendawonye, bathola ukuthi bangasebenzisa amalaza akhethekile ayezoba izimbobo ezincane ensimbi, engabonakali ngeso, kodwa avumele ukukhanya kudlule. Bathola inkampani yaseMelika egxile ekusetshenzisweni kwama-lasers, futhi ngemva kokulungiswa okuncane, ubuchwepheshe babo bungafeza injongo enikeziwe.
Nakuba i-laser eyodwa enjalo ibiza cishe ama-dollar angu-250, i-Apple yaqinisekisa abamele le nkampani ukuthi bangene kwinkontileka ekhethekile ne-Apple. Kusukela lapho, i-Apple ibilokhu iyikhasimende layo elithembekile, ithenga amakhulukhulu anjalo amathuluzi e-laser okwenza kube nokwenzeka ukudala amachashaza aluhlaza kumakhibhodi namalaptop.
Ngokusobala, bambalwa abantu abake bayeka ukucabanga ngale mininingwane. Kodwa-ke, indlela inkampani exazulule ngayo le nkinga ifanekisela konke ukusebenza kochungechunge lokukhiqizwa kwemikhiqizo ye-Apple. Njengenhloko yenhlangano ekhiqizayo, u-Tim Cook usize inkampani yakhe i-ecosystem yabahlinzeki abangaphansi kolawulo oluphelele lukaCupertino. Ngenxa yezingxoxo namakhono enhlangano, i-Apple ithola izaphulelo ezinkulu kubo bobabili abahlinzeki kanye nezinkampani zokuthutha. Le nhlangano ecishe iphelele yokukhiqiza ingemuva kwengcebo ehlala ikhula yenkampani, ekwazi ukugcina isilinganiso esingu-40% semajini emikhiqizweni. Izinombolo ezinjalo azinakuqhathaniswa embonini yehadiwe.
[yenza isenzo=”caphuna”]Ozithembayo u-Tim Cook nethimba lakhe bangaphinde basibonise indlela yokwenza imali kumabonakude.[/do]
Ukuphatha okuphelele kwayo yonke inqubo yokukhiqiza, okuhlanganisa ukuthengisa, kuvumele i-Apple ukuthi ibuse imboni eyaziwa ngamaphethelo aphansi: omakhalekhukhwini. Nalapho, izimbangi nabahlaziyi baxwayise inkampani ngesitayela esithile sokuthengisa omakhalekhukhwini. Kepha i-Apple ayizange ithathe izeluleko zabo futhi yasebenzisa kuphela ulwazi lwayo oluqoqwe ngaphezulu kweminyaka engama-30 - futhi yakhuthaza imboni. Uma sikholelwa ukuthi i-Apple izokhulula ngempela isethi yayo ye-TV esikhathini esizayo esiseduze, lapho imingcele ilandelana ngamaphesenti angu-XNUMX, u-Tim Cook ozethembayo kanye neqembu lakhe bangaphinde basibonise indlela yokwenza imali kumathelevishini.
I-Apple yaqala ngalokhu kugcizelelwa kwenhlangano yokukhiqiza nabahlinzeki ngokushesha ngemva kokuba uSteve Jobs ebuyele enkampanini ngo-1997. I-Apple yayisele izinyanga ezintathu kuphela ekuqoqweni. Wayenezindawo zokugcina izimpahla ezigcwele zemikhiqizo engadayiswa. Nokho, ngaleso sikhathi, iningi labakhiqizi bama-computer babengenisa imikhiqizo yabo ngolwandle. Kodwa-ke, ukuze kutholwe i-iMac entsha, eluhlaza okwesibhakabhaka, ebonakala kancane emakethe yase-US ngesikhathi sikaKhisimusi, uSteve Jobs uthenge zonke izihlalo ezitholakalayo ezindizeni ezithwala impahla nge-$50 million. Lokhu kamuva kwenza ukuthi abanye abakhiqizi bangakwazi ukuletha imikhiqizo yabo kumakhasimende ngesikhathi. Iqhinga elifanayo lasetshenziswa ngenkathi ukuthengiswa kwesidlali somculo se-iPod kuqala ngo-2001. UCupertino uthole ukuthi kwakushibhile ukuhambisa abadlali ngokuqondile kumakhasimende asuka e-China, ngakho bavele beqa ukuthunyelwa e-US.
Ukugcizelelwa kobuhle bokukhiqiza kufakazelwa nawukuthi u-Johny Ive nethimba lakhe bavame ukuchitha izinyanga emahhotela ngenkathi bevakashela abahlinzeki bempahla beyohlola izinqubo zokukhiqiza. Lapho i-aluminium unibody MacBook iqala ukwenziwa, kwathatha izinyanga ukuthi iqembu le-Apple laneliseke futhi kuqalwe ukukhiqizwa okugcwele. "Banesu elicace kakhulu, futhi yonke ingxenye yenqubo iqhutshwa yilelosu," kusho uMatthew Davis, umhlaziyi we-supply chain e-Gartner. Minyaka yonke (kusukela ngo-2007) ibiza isu le-Apple njengelihamba phambili emhlabeni.
[yenza isenzo=”caphuna”]Isu lenza kube nokwenzeka ukuba namalungelo angakaze azwakale phakathi kwabahlinzeki.[/do]
Uma kufika isikhathi sokwenza imikhiqizo, i-Apple ayinankinga nezimali. Inemali engaphezu kwezigidigidi ezingama- $ 100 etholakalayo ukuthi isetshenziswe ngokushesha, futhi yengeza ukuthi ihlose ukuphinda kabili isamba esikhulu sama-dollar ayizigidi eziyizinkulungwane ezingama-7,1 esitshala ngaso ochungechungeni lokuhlinzekwa kwempahla kulo nyaka. Noma kunjalo, ikhokha ngaphezulu kwama- $ 2,4 wezigidigidi kubahlinzeki nangaphambi kokuba ukukhiqizwa kuqale. Leli qhinga lenza kube nokwenzeka ukuba namalungelo angakaze azwakale phakathi kwabahlinzeki. Isibonelo, ngo-Ephreli 2010, lapho i-iPhone 4 iqala ukukhiqiza, izinkampani ezifana ne-HTC zazingenakho ukuboniswa okwanele kwamafoni azo ngoba abakhiqizi babethengisa konke ukukhiqizwa ku-Apple. Ukubambezeleka kwezingxenye kwesinye isikhathi kukhuphukela ezinyangeni ezimbalwa, ikakhulukazi lapho i-Apple ikhipha umkhiqizo omusha.
Ukuqagela kusengaphambili mayelana nemikhiqizo emisha kuvame ukugqugquzelwa isexwayiso sika-Apple sokungavumeli noma yiluphi ulwazi luvuze ngaphambi kokwethulwa ngokusemthethweni komkhiqizo. Okungenani kanye, i-Apple yathumela imikhiqizo yayo emabhokisini katamatisi ukunciphisa amathuba okuvuza. Abasebenzi bakwa-Apple babheka yonke into - kusukela ekudlulisweni kwamaveni kuya ezindizeni kuya ekusatshalalisweni ezitolo - ukuze baqinisekise ukuthi akukho nesisodwa isiqeshana esiphelela ezandleni ezingalungile.
Izinzuzo ezinkulu ze-Apple, ezihamba cishe ku-40% wesamba semali engenayo, ziyabonakala. Ikakhulukazi ngenxa yokusebenza kahle kwe-supply chain chain. Leli su lapheleliswa nguTim Cook iminyaka, namanje ngaphansi kwephiko likaSteve Jobs. Cishe singaqiniseka ukuthi u-Cook, njenge-CEO, uzoqhubeka nokuqinisekisa ukusebenza kahle kwa-Apple. Ngoba umkhiqizo ofanele ngesikhathi esifanele ungashintsha yonke into. U-Cook uvame ukusebenzisa isifaniso salesi simo: "Akekho umuntu onentshisekelo obisini olumuncu."
Isihloko esihle ;)
Ngicabanga ukuthi i-Epl isivele ifinyelele umvuthwandaba wayo, manje isidina ukuwa kancane.
Ukubheja kusistimu yakho bekukubi, futhi ngokufika kwethebhulethi ye-Surface, i-iPad nayo yaphela.
Ngithengele abazali bami i-iPad - into emangalisa kakhulu kubantu abadala, kodwa angithandi ukubachazela ukuthi le vidiyo ayikwazi ukudlalwa, ukuthi idokhumenti ye-Word ayikwazi ukugcinwa ngaphandle kokuthenga olunye uhlelo, njll. . Sizothengisa i-iPad ngokushesha nje lapho i-Surface isitholakala.
Isikhali sika-Apple kuphela i-iPhone 5 - uma ihluleka, i-Apple izoba nezinkinga ezinkulu!!!!
Abazali, noma kunalokho indodana, abaduduzi, ukuthi abakwazi noma abakwazi ukuthatha ihora ukuze batshele ukuthi yini abayidingayo nabangayidingi ku-iPad futhi bafake izinhlelo okukhulunywa ngazo lapho? Noma kuwukuthi akukho okunye engikugxekayo nge-iPad, ngakho-ke ngizoqhamuka nalobu busha, ngoba usuvumelene ngakho ngokwanele.
ingabe ukubheja ohlelweni lwakho kwakungalungile? I-Apple iwuhlelo lwayo, ngicabanga ukuthi akukho okungachaza kangcono ukuthi i-Apple imayelana nani. U-DELL, MS, SAMSUNG, MOZILLA, GOOGLE bonke baphendule isikebhe futhi basebenzela isihogo ngokwabo i-HW+SW ngoba baqonde, ngokuphambene, ukuthi lena indlela elungile.
Uxolo, ngikhohliwe nge-AMAZON
Nokho, uma uke wasebenzisa iWindows, uyazi futhi ukuthi awukwazi ukudlala lokhu kanye nale vidiyo ngaphandle kwe-Application + Codecs, noma ukuthi awukwazi ukulondoloza idokhumenti ye-Word ngaphandle kokuthenga ezinye izinhlelo zokusebenza (i-MS Office), ngakho-ke ngikufisela inhlanhla nge-MS Surface Tab + Office ye-x thousand CZK kanye + nezinye izinhlelo zokusebenza eziyisigidi ukuze wenze okuthile kukusebenzele kahle. Ingasaphathwa eyokuthi iWindows isebenza kuyo futhi ijwayele ukwehla ngokuhamba kwesikhathi, izothakasela kakhulu (ku-Applists, ifundeka kanje: engasebenziseki, ihamba kancane futhi ifart) idivayisi phakathi nesikhathi sonyaka.
Nokho, uma uke wasebenzisa iWindows, uyazi futhi ukuthi awukwazi ukudlala lokhu kanye nale vidiyo ngaphandle kwe-Application + Codecs, noma ukuthi awukwazi ukulondoloza idokhumenti ye-Word ngaphandle kokuthenga ezinye izinhlelo zokusebenza (i-MS Office), ngakho-ke ngikufisela inhlanhla nge-MS Surface Tab + Office ye-x thousand CZK kanye + nezinye izinhlelo zokusebenza eziyisigidi ukuze wenze okuthile kukusebenzele kahle. Ingasaphathwa eyokuthi iWindows isebenza kuyo futhi ijwayele ukwehla ngokuhamba kwesikhathi, izothakasela kakhulu (ku-Applists, ifundeka kanje: engasebenziseki, ihamba kancane futhi ifart) idivayisi phakathi nesikhathi sonyaka.
Indawo eneWin. Ngicabanga ukuthi ibhethri lihlala cishe amahora angu-4 ;-)
Ngakho-ke yithenge futhi uyijabulele unempilo enhle... ngizonamathela ku-apula engilithandayo (hlonipha i-Apple)
Uma ucabanga ukuthi abazali bangakwazi ukulawula amawindi kangcono kune-IOS, khona-ke unephutha. Inkinga ukuthi i-Apple ayizange ibone ukuthi abazali bami balanda amavidiyo e-DivX esifufuleni futhi ngifuna ukuwadlala ku-iPad, kodwa ngivele ngiwaqashe esitolo sohlelo lokusebenza. Ihhovisi elifanayo liyaqhudelana. Nokho, njengoba othile ebhala lapha, isicelo sixazulula izinto eziningi.
Ngeshwa, ngibe nethuba lokuhlola amaphilisi amaningana, okuyi-Acer A100 ene-Android 4,0 kanye ne-A501 ene-3.2jka, futhi inkinga yavela ngokushesha. Futhi ngisho nembobo ye-USB egcwele ayizange ishintshe.
I-Apple "iphezulu phezulu" kwezokuthengisa, ukuthengisa futhi ikakhulukazi ekudaleni umlutha womkhiqizo.
Bangaki "abakhohlisi" kanye "nokwazi-konke" asebevele bathi umkhiqizo ozoba yilokhu noma lowo "Apple killer" usufikile emhlabeni.
Ngisho ne-Samsung, i-Google noma mhlawumbe iMicrosoft ingalimaza i-Apple ngokuyisisekelo, ngoba ayiyona into engaphezu kwempahla, okungukuthi, nabo, ikhasimende libheka kuphela Intengo, Ikhwalithi, Isevisi kanye Nemingcele yomkhiqizo.
Kodwa i-APPLE iyihlelo, umlutha, kumane kuyiphupho lawo wonke usomabhizinisi ukwenza inkampani yakhe ibe ngaphansi kwesikhumba sabantu ukuze babe amakhasimende athembeke kakhulu.
Akukho ngisho neyodwa inkampani okuthiwa iyaqhudelana engakwenza lokhu!!! I-Apple inokuncintisana ngaphakathi kwayo kuphela futhi akudingeki ukuthi ilwe njenge-shunt ethile ngentengo ukuze iwine amakhasimende ambalwa.
Ibhalwe kahle.
Isihloko esihle kakhulu. Ngiyabonga
Lapha e-Europe uyawaba yini ama-40% ezokuthutha noma kungenzeka kanjani, uma enabantu abahle kangaka, size sibe namanani aphezulu kakhulu lapha?