Ondrej Holzman I-India okwamanje ingenye yezimakethe ezithakazelisayo kakhulu futhi ngesikhathi esifanayo ezibalulekile zezinkampani zobuchwepheshe. Inkundla ekhula ngokushesha isiqala ukusebenzisa ubuchwepheshe bakamuva ngendlela enkulu, futhi labo ababamba kusenesikhathi kungenzeka bavikele imali engenayo ephezulu ngokuzayo. Kungakho i-Apple inenkinga enkulu uma ingakwazi ukuzisungula emakethe yaseNdiya.
Kanye neChina, i-India ikhula ngokushesha kakhulu, futhi umqondisi omkhulu we-Apple uye wagcizelela izikhathi ezingaphezu kwesisodwa ukuthi uthatha izwe lase-Asia njengendawo ebalulekile yenkampani yakhe ngenxa yamandla ayo. Ngakho-ke, idatha yakamuva ivela I-Strategy Analytics ephazamisayo.
Ngekota yesibili, i-Apple ibone ukwehla ngamaphesenti angama-35 ekuthengisweni kwe-iPhone, okuwukwehla okukhulu. Ngisho nokucabangela ukuthi imakethe yaseNdiya kanjalo ikhule cishe ngamaphesenti angama-2015 phakathi kuka-2016 no-30, futhi ngamaphesenti angu-19 unyaka nonyaka ngekota yesibili.
[su_pullquote align="right"]Imakethe yaseNdiya ibuswa ngokuphelele yisabelomali samafoni we-Android.[/su_pullquote]
Ngenkathi i-Apple ithengise ama-iPhones ayizigidi eziyi-1,2 eNdiya ngonyaka owedlule, yayingaphansi kuka-400 ngekota yesibili yalo nyaka. Izibalo eziphansi zisho ukuthi i-handsets ye-Apple yenza amaphesenti angu-2,4 kuphela emakethe yonke yaseNdiya, elawulwa ngokuphelele amafoni e-Android angabizi kakhulu. E-China enkulu kakhulu, uma kuqhathaniswa, i-Apple iphethe amaphesenti angu-6,7 emakethe (phansi ukusuka ku-9,2%).
Ukuwohloka okufanayo ngokwakho ngeke kuveze inkinga enjengale uyabhala v Bloomberg Tim Culpan. I-Apple ayikwazi ukuqhubeka nokudayisa ama-iPhones amaningi kuzo zonke izingxenye zomhlaba, kodwa uma kubhekwa imakethe yaseNdiya ekhula kakhulu, ukwehla kuyimbangela yokukhathazeka. Uma i-Apple ingakwazi ukuthola isikhundla esihle eNdiya zisuka nje, izoba nenkinga.
Ikakhulukazi uma kungaqiniseki ukuthi i-Apple inalo yini ithuba lokwephula ukubusa kwe-Android, okungenani esikhathini esifushane. Ukuthambekela eNdiya kucacile: amafoni e-Android abiza u-$150 nangaphansi adume kakhulu, anenani elimaphakathi lama-$70 nje. I-Apple inikela nge-iPhone okungenani ngokuphindwe kane, yingakho inamaphesenti amathathu kuphela emakethe, kuyilapho i-Android inamaphesenti angama-97.
Isinyathelo esiphusile se-Apple - uma ifuna ukuthola ukuthandwa okuphezulu kumakhasimende aseNdiya - kungaba ukukhipha i-iPhone eshibhile. Kodwa-ke, lokhu ngeke kwenzeke, ngoba i-Apple isivele isenqabile isinyathelo esifanayo izikhathi eziningi.
Amadili ashibhile endabuko axhaswa abaqhubi awasebenzi kahle kakhulu e-India. Kuyisiko ukuthenga lapha ngokuvamile ngaphandle kwenkontileka, ngaphezu kwalokho, hhayi nabaqhubi, kodwa ezitolo ezihlukahlukene zokudayisa, okukhona inombolo enkulu kulo lonke elaseNdiya. Uhulumeni waseNdiya uphinde uvimbele ukuthengiswa kwama-iPhone avuselelwe, nawo ashibhile.
Isimo senkampani yaseCalifornia ngokuqinisekile asinathemba. Esigabeni se-premium (izingcingo ezibiza kakhulu kune-$ 300), ingaqhudelana ne-Samsung, isabelo sayo sehle sisuka kumaphesenti angu-66 saya ku-41 engxenyeni yokuqala yalo nyaka, kuyilapho i-Apple ikhule isuka ku-11 yaya ku-29%. Okwamanje, nokho, amafoni ashibhile abaluleke kakhulu, ngakho-ke kuzoba mnandi ukubona ukuthi i-Apple iyakwazi yini ukuguqula isimo eNdiya nganoma iyiphi indlela ukuze izuze.
Okuqinisekile ukuthi i-Apple izozama nakanjani. “Asizile ikota eyodwa noma ezimbili, noma ngonyaka ozayo, noma unyaka olandelayo. Silapha iminyaka eyinkulungwane, ”kusho i-CEO uTim Cook ngesikhathi evakashele eNdiya, lapho imakethe lapho ikhumbuza khona amaShayina eminyakeni eyishumi edlule. Yingakho futhi inkampani yakhe izama ukuphinda imephu yaseNdiya futhi ihlele isu elilungile. Kungakho, ngokwesibonelo, eNdiya wavula isikhungo sokuthuthukisa.
