Ondrej Holzman Esikhathini sokugcina lapho i-Apple ikwazi ukuzwa ecaleni elikhulu ngokukhohlisa okuzenzela kwamanani emakethe ye-e-book, inkampani yaseCalifornia yehlulekile. INkantolo Ephakeme yase-United States ngeke ibhekane naleli cala, ngakho i-Apple kufanele ikhokhe amaRandi ayizigidi ezingu-450 (imiqhele eyizigidi eziyizinkulungwane ezingu-11,1), eyayivumelene ngayo ngaphambili.
Apple eNkantolo Ephakeme kuqedwe ngemva kokwehluleka kwangaphambilini, kodwa inkantolo ephakeme kakhulu yanquma ukungalibheki leli cala. Okwangempela kuyasebenza isinqumo senkantolo yokudlulisa amacala, lapho uMnyango Wezobulungiswa wase-US kanye nezinye izifunda ezingama-30 ezimangalele u-Apple zawina.
Umkhiqizi we-iPhone kakade ngo-2014 wavuma, ukuthi ukunxeshezelwa namakhasimende okuthiwa alimale athenge ama-e-books kuzofinyelela ku-$400 million, enye i-$20 million eya ezifundazweni kanye namaRandi ayizigidi ezingu-30 ukuze kukhokhelwe izindleko zenkantolo.
NgokoMnyango Wezobulungiswa, i-Apple yayinecala lokukhuphula amanani ngamabomu embonini yonkana ngesikhathi ingena emakethe ye-e-book ngo-2010 ngokwethula i-iPad yokuqala ne-iBookstore. Wayefuna ukuncintisana ne-hegemon engacacile, i-Amazon, eyayibambe iningi lemakethe futhi ithengise ama-e-books ngo-$9,99.
Inkantolo ithole u-Apple enecala lokunxenxa izikhungo ezinhlanu ezinkulu zokushicilela ukuthi zishintshele kulokho okubizwa ngemodeli ye-ejensi, lapho bona, hhayi umdayisi, bebeka amanani. IJaji uDenis Cote uphethe ngokuthi yile modeli eyagcina iholele ekwenyukeni ngamaphesenti angama-40 kwamanani entengo yabathengisi be-elektroniki.
I-Apple yazama ukuphikisa ngokuthi ukungena kwayo emakethe kunikeze amakhasimende enye indlela ye-Amazon ebusayo kuze kube manje, futhi ekubaleni kokugcina eminyakeni embalwa ngemva kokuvulwa kwe-iBookstore, amanani e-electronic ehla. Kodwa-ke, inkantolo ayizange izilalele izimpikiswano zakhe futhi i-Apple manje kufanele ikhokhe imali eshiwo ngenhla ye-450 million dollar.
Izikhungo ezinhlanu zokunyathelisa zahlala noMnyango Wezobulungiswa wase-US ngaphandle kokuqulwa kwecala futhi ngaphambilini zakhokha isamba semali eyizigidi ezingu-166 zamaRandi.
Ukufakwa okuphelele kwecala elibanzi ingatholakala ku-Jablíčkář ngaphansi kwelebula ethi #kauza-ebook.
