Tomas Chlebek Umagazini i-Rolling Stone kumagazini wesibili kaJuni eshicilelwe i-athikili echaza izindlela i-Apple Music ezama ngayo ukuphatha imakethe yomculo osakazwayo. Babhekisela kuzo njengezinto ezintsha, hhayi nje ezisebenzayo.
Ngokumangalisayo, igama eliyinhloko elihlotshaniswa nabo ngeke kube uJimmy Iovine, kodwa uLarry Jackson, ophethe okuqukethwe komculo wangempela e-Apple. UJackson phambilini ubesebenzela indlu yokushicilela umculo i-Interscope Records, lapho ahlangana khona no-Iovine, okuthiwa waba nomthelela, ngokwesibonelo, indlela yakhe entsha yokukhangisa i-albhamu yomculi uLana Del Rey.
Wabona ukuthi uLana Del Rey wayedume kakhulu ngenxa ye-Intanethi futhi wanquma ukwenza imali kuyo. Esikhundleni sokutshala imali yokudlala emsakazweni yabashadile, benza amavidiyo omculo amaningana amade, benza njengamafilimu amafushane. Yize kungekho neyodwa yamaculo e-albhamu ethi "Born to Die" ethole i-airplay ejwayelekile yomsakazo, yafinyelela inani eliphakeme endaweni yesibili kumashadi e-Billboard lapho ikhululwa futhi yangena kwi-platinum.
Indlela efanayo iyabonakala ku-Apple Music. I-Apple ixhase amavidiyo omculo aphumelele kakhulu H"Hotline Bling" nguDrake kanye "Angikwazi Ukubuzwa Ubuso Bami" yiThe Weeknd, idokhumentari yekhonsathi "I-World Tour yango-1989" umculi uTaylor Swift. U-Tim Cook ngokwakhe kuthiwa ubambe iqhaza ngandlela thize ekwakhiweni kwevidiyo yale ngoma "Imingcele" umculi MIA
Enye indlela i-Apple Music ezama ngayo ukugcina abakhona futhi ithole ababhalisile abasha ukuhlinzeka ngama-albhamu akhethekile. Ngenxa yalokhu, isibonelo, uDrake wajabulela impumelelo enkulu nge-albhamu yakhe yakamuva ethi "Views", eyayitholakala kuphela ku-Apple emasontweni amabili okuqala. NgoFebhuwari walo nyaka, i-albhamu yomrepha uFuture ethi “EVOL” ibitholakala ngokukhethekile ku-Apple, imemezele ukuthi izophuma ohlelweni luka-DJ Khaled lweBeats 1. Muva nje, i-Apple Music inikeze i-Chance the Rapper's "Coloring Book" njengokuqukethwe okukhethekile.
U-Larry Jackson uthi inhloso yakhe ukubeka i-Apple Music "phakathi kwakho konke okuhlobene nesiko le-pop." Ubala "i-MTV kuma-80s nama-90s" njengesibonelo. Ubusenomuzwa wokuthi uMichael Jackson noma uBritney Spears bahlala lapho. Ubenza kanjani abantu bazizwe kanjalo?'
I-Apple Music iphumelele, kodwa kusekude ukubusa imakethe yomculo osakazwayo. ISpotify isabusa kakhulu ngababhalisile abakhokhayo abayizigidi ezingama-30, kanti i-Apple Music inezigidi eziyi-15. Ekuhloleni amaqhinga ka-Apple, uRolling Stone uphinde wacaphuna owayengumqondisi wophiko lwedijithali lwe-Universal, uLarry Kenswila.
U-Kenswil ubhekisela kuqhinga lika-Iovine ku-Beats, lapho izikhangiso ezinabasubathi abadumile zathola ukumenyezelwa kokubili umkhiqizo kanye nomsubathi. Uthi: “Kwasebenza ngempela ngaleso sikhathi. Kodwa-ke, ukuphothula izinkontileka ezikhethekile ngeke kuzinikeze udumo olungaka. Ngakho ijaji lisaphumile.”
“Ukubambisana nje okwenza kube nokwenzeka ukwenza izinto ezithokozisayo. Kucishe kufane nokukhokhelwa ukuvuka embhedeni udle isidlo sasekuseni - uzokwenza noma kunjalo," kusho imenenja yomrepha uFuture, u-Anthony Saleh.
