Philip Houska I-Apple Music iyakhula. Ngokusho kolwazi lwakamuva ukuthi ngesikhathi isimemezelo semiphumela yezezimali ithunyelwe ngu-Tim Cook, le nkonzo yomculo isifinyelele kubasebenzisi abakhokhayo abayizigidi eziyishumi nantathu futhi izinga lokukhula kwayo belihloniphekile kusukela ekuqaleni kuka-2016. Nakuba kungakabi ngokwanele ngembangi yayo enkulu i-Spotify, uma umzila wokukhula uqhubeka ngendlela efanayo esikhathini esizayo, i-Apple Music ingaba nababhalisele ababalelwa ezigidini ezingamashumi amabili ekupheleni konyaka.
“Sizizwa sijabule kakhulu ngempumelelo yethu yokuqala ngensizakalo yokuqala yokubhalisa yakwa-Apple. Ngemuva kokwehla kwezinyanga ezimbalwa, imali yethu yomculo ingenile okokuqala ngqa,” kumemezela i-CEO uTim Cook.
Isevisi yokusakaza umculo i-Apple Music yangena emakethe ngoJuni wonyaka odlule futhi ngaleso sikhathi yathola ukubuyekezwa okuhle nokubi. Kodwa-ke, impumelelo yayo yesikhashana ayinakuphikwa, ngenxa yalokho isondela embangini yayo enkulu emkhakheni wokusakazwa komculo ku-inthanethi, iSpotify yaseSweden, ngesivinini esithokozisayo.
NgoFebhuwari (phakathi kwezinye izinto), isikhulu se-Apple Music u-Eddy Cue ubike ukuthi insizakalo yomculo yakwa-Apple 11 million amakhasimende akhokhayo. Inyanga kuphela ngaphambi kwalokho kwaba 10 million, lapho singabala khona ukuthi i-Apple Music ikhula ngababhalisile abangaba yisigidi ngenyanga.
Kusenendlela ende yokuya kuSpotify, enabasebenzisi abakhokhayo ababalelwa ezigidini ezingama-30, kodwa zombili lezi zinsizakalo zikhula ngezinga elifanayo. Isevisi yaseSweden yayinababhalisile abangaphansi kwezigidi eziyishumi cishe ezinyangeni eziyishumi ezedlule. Kodwa ngenkathi iSpotify ithatha iminyaka eyisithupha ukufinyelela ingqophamlando yamakhasimende akhokhayo ayizigidi eziyishumi, u-Apple wakwenza ngesigamu sonyaka.
Ngaphezu kwalokho, singalindela ukuthi ukulwa kwamakhasimende kuzoqina kuphela ezinyangeni ezizayo. I-Apple ikhuthaza kakhulu okuqukethwe okukhethekile ekunikeza kusevisi yayo, iyehla isikhangiso esisodwa noTaylor Swift omunye emva komunye, isonto lonke uzoba ne-albhamu entsha kaDrake ethi Views From the 6 futhi kuneminye imicimbi efanayo ehlelelwe ukuheha abasebenzisi abasha. I-Apple Music nayo inenzuzo ngaphezu kweSpotify ekutholakaleni kwayo ezimakethe ezifana neRussia, China, India noma Japan, lapho abaseSweden bengekho.
