UMikhal Marek Naphezu kwesiqalo esingaqinisekile, kubonakala sengathi insizakalo yokusakaza umculo i-Apple Music ithola indawo emakethe. Isevisi isivele inakho ngokusho Izikhathi Zezezimali abasebenzisi abakhokhayo abangaphezu kwezigidi eziyi-10 emazweni angaphezu kwekhulu emhlabeni jikelele.
Okwamanje, umdlali ophumelele kakhulu emakethe yinkonzo yaseSweden iSpotify, eyamemezela ngoJuni ukuthi isifinyelele ingqophamlando yababhalisile abayizigidi ezingama-20. Izinombolo zamuva azikakatholakali, kodwa uJonathan Prince, inhloko yomnyango we-PR wakwaSpotify, iseva. I-Verge uveze ukuthi ingxenye yokuqala ka-2015 yayingcono kakhulu kweyake yaba khona enkampanini ngokwezinga lokukhula.
I-Spotify ikhule ngabasebenzisi abakhokhayo abayizigidi ezi-5 ezinyangeni eziyisithupha zokuqala zonyaka odlule, ngakho-ke kungenzeka ukuthi manje inento efana nababhalisile abayizigidi ezingama-25. Ukukhula okunjalo kuyimpumelelo enkulu kuSpotify, ikakhulukazi ngesikhathi lapho i-Apple Music evela kwa-Apple nayo ifuna izwi endaweni yesehlakalo.
Ngaphezu kwalokho, ngokungafani ne-Apple Music, iSpotify nayo inenguqulo yayo yamahhala, egcwele izikhangiso. Uma sifaka abasebenzisi abangakhokhi, iSpotify isetshenziswa ngenkuthalo ngabantu ababalelwa ezigidini ezingama-75, okuseyizinombolo u-Apple akude nazo. Noma kunjalo, ukuthi i-Apple Music ithole abasebenzisi abakhokhayo abayizigidi eziyi-10 ezinyangeni zokuqala eziyisi-6 zokuba khona kuyimpumelelo ehloniphekile.
Ikhono lokuqala inguqulo yesilingo yamahhala yezinyanga ezi-3, ngemva kwalokho imali yokubhalisa izoqala ukudonswa ngokuzenzekelayo, ngokuqinisekile kuwuphawu lokukhula okusheshayo kokukhokhela abasebenzisi be-Apple Music. Ngakho-ke, uma umsebenzisi engayikhanseli ngesandla isevisi ngaphambi kokuphelelwa yisikhathi kwezinsuku ezingu-90, ngokuzenzekelayo uzoba umsebenzisi okhokhayo.
Uma sibheka ukuncintisana phakathi kwe-Apple neSpotify, kusobala ukuthi lezi zinkampani ezimbili zidlala indima enkulu emakethe ekhula ngokushesha I-Rdio Competitive, abasebenzisi baseCzech abangayisebenzisa ngisho nangaphambi kokufika kweSpotify, ngoNovemba. kumenyezelwe ukuthi iqomile futhi yathengwa yi-American Pandora. I-Deezer yaseFrance ibike ababhalisile abayizigidi ezingu-6,3 ngo-Okthoba. Ngaso leso sikhathi, insizakalo entsha ye-Tidal, ephethwe ngabaculi abadumile emhlabeni wonke eholwa ngumrepha u-Jay-Z, ibike abasebenzisi abakhokhayo abayisigidi.
Ngakolunye uhlangothi, impumelelo ye-Apple ilulazekile ngokuthi ukusakazwa komculo kukhula ngezindleko zokuthengiswa komculo wakudala, i-Apple ebilokhu yenza imali ehloniphekile eminyakeni eminingi edlule. Ngokwemininingwane, bavele bawa ngo-2014 Umculo we-Nielsen e-United States, ingqikithi yokuthengiswa kwama-albhamu omculo yenyuka ngamaphesenti angu-9, futhi inani lezingoma ezisakazwayo, ngakolunye uhlangothi, landa ngamaphesenti angaphezu kwangu-50. Ngezinsizakalo ezifana neSpotify, abantu badlale izingoma eziyizigidi eziyizinkulungwane eziyi-164 ngaleso sikhathi.
Kokubili i-Apple Music ne-Spotify zinenqubomgomo yentengo efanayo. Kithi, ukhokha u-€5,99, okungukuthi cishe imiqhele engu-160, ukuze ufinyelele ikhathalogi yomculo yazo zombili lezi zinsizakalo. Zombili lezi zinsizakalo zinikeza okubhaliselwe komndeni okuzuzisa kakhulu. Nokho, uma ubhalisela i-Spotify nge-iTunes hhayi ngokuqondile ngewebhusayithi ye-Spotify, uzokhokha ama-euro angu-2 ngaphezulu ngesevisi. Ngale ndlela, i-Spotify inxephezela i-Apple ingxenye engamaphesenti angamashumi amathathu okwenziwa ngakunye okwenziwe nge-App Store.
Mina ngokwami ngikhokhela umculo we-Apple, kodwa ikakhulukazi ngisebenzisa i-spotify ohlwini lwadlalwayo. I-AM isemuva kakhulu kulokhu. Ngiyaxolisa kakhulu ngokuthi uhlu lwadlalwayo oluyimfihlo oluvela kubasebenzisi alusesheki ngaphandle kwesixhumanisi esiqondile. Kulokhu i-spotify iphambili futhi ngokwethembeka uhlu lwadlalwayo olunamadrama angu-4000+ noma uhlu lwadlalwayo lwamathrekhi angu-1000 alukwazi ukulingana nohlu lwadlalwayo lwezingoma ezingu-15 ezivela ku-Apple Music.