Ondrej Holzman I-Apple inosuku olukhulu ngoLwesibili. Kwethulwa isevisi entsha yokusakaza umculo, i-Apple Music, enganquma ikusasa lenkampani yaseCalifornia emhlabeni womculo. Okusho ukuthi, lapho ishintshe khona eminyakeni eyishumi edlule noma ngaphezulu, futhi manje ngokokuqala ngqa izithola isesimweni esihluke kancane - ukubamba phezulu. Kodwa basabambe amacilongo amaningi ngezandla zabo.
Empeleni kuyisimo esingajwayelekile. Besijwayele i-Apple iminyaka eyishumi nanhlanu edlule ukuthi lapho iqhamuka nento entsha ngokwayo, ngokuvamile yayiyintsha kuwo wonke umuntu. Noma ngabe bekuyi-iPod, iTunes, iPhone, iPad. Yonke le mikhiqizo yadala isiyaluyalu futhi yanquma isiqondiso sayo yonke imakethe.
Nokho, u-Apple akayena owokuqala ukuza ne-Apple Music, okungukuthi isevisi yomculo wokusakaza. Hhayi ngisho okwesibili, okwesithathu noma okwesine. Ifika ekugcineni, ngokubambezeleka okukhulu. Isibonelo, iSpotify, imbangi enkulu kunazo zonke, isisebenze iminyaka eyisikhombisa. Ngakho-ke, kuzothakazelisa kakhulu ukubona ukuthi i-Apple ingaba nomthelela kanjani emakethe engayidali ngempela, njengoba yenze izikhathi eziningi ngaphambili.
Umqali wemboni yomculo
I-Apple yayivame ukuzibiza ngokuthi "inkampani yekhompyutha". Lokhu akusenjalo namuhla, inzuzo enkulu igeleza ku-Cupertino kusuka kuma-iPhones, kodwa kubalulekile ukukhumbula ukuthi i-Apple ayenzi kuphela i-hardware. Ngemva kokufika kwenkulungwane entsha yeminyaka, ingabizwa kalula ngokuthi "inkampani yomculo", futhi cishe eminyakeni eyishumi nanhlanu kamuva, u-Tim Cook kanye no-co. bazolwela lesi simo. futhi.
Akukhona ukuthi umculo uyekile ukudlala indima e-Apple, uhlala ugxile ku-DNA ye-Apple, kodwa i-Apple ngokwayo yazi kahle ukuthi izikhathi zishintsha ngokushesha kangakanani, nokuthi yini eyaqala ngo-2001 futhi kancane kancane yaba ibhizinisi elinenzuzo enkulu lidinga ukubuyekezwa. Ngisho ngaphandle kwakhe, i-Apple ngokuqinisekile ngeke ilahlekelwe ukubaluleka kwayo emhlabeni womculo iminyaka eminingi ezayo, kodwa kungaba iphutha uma ingajoyina umkhuba oqalwe ngomunye umuntu ngalesi sikhathi.
[youtube id=”Y1zs0uHHoSw” wide=”620″ height="360″]
Kodwa ake sibuyele onyakeni oshiwo ngenhla ka-2001, lapho i-Apple iqala ukuguqula imboni yomculo, eyayihamba ngokungaqiniseki. Ngaphandle kwezinyathelo zakhe, u-Rdio, omunye oqhudelana naye, ubengeke akwazi ukwamukela i-Apple ngendlela exakile emkhakheni wokusakaza umculo. Akukho ukusakaza obekungaba khona ngaphandle kwe-Apple.
Ukufika kwe-iTunes yokuqala ngo-2001 futhi ngemva nje kokukhululwa kwe-iPod akuzange kumake uguquko, kodwa kwakhomba indlela. Unyaka ka-2003 wawuyisihluthulelo sentuthuko enkulu I-iTunes ye-Windows, i-iPod enokusekelwa kokuvumelanisa kwe-USB kanye neSitolo Somculo se-iTunes esibaluleke ngokulinganayo siyakhululwa. Ngaleso sikhathi, umhlaba womculo we-Apple uvulekele wonke umuntu. Ibingasenamkhawulo kuma-Mac kanye ne-FireWire kuphela, obekuyisixhumi esibonakalayo esingajwayelekile kubasebenzisi beWindows.
Okunye okubaluleke kakhulu kukho konke ukunwetshwa kwe-Apple kwaba ikhono lakhe lokukholisa izinkampani zokuqopha nabashicileli bomculo ukuthi kwakungenakugwemeka ukuqala ukuthengisa umculo ku-inthanethi. Nakuba abaphathi baqale bakwenqaba ngokuphelele, babesaba ukuthi kuzophela wonke amabhizinisi abo, kodwa kuthe uma bebona indlela iNapster esebenza ngayo nokudlondlobala kwakudlangile, i-Apple yakwazi ukusayina nabo izivumelwano zokuvula i-iTunes Music Store. Isanda kubeka isisekelo somculo namuhla - ukuwusakaza.
Kwenze kahle
I-Apple manje isingena emkhakheni wokusakaza umculo. Ngakho-ke, njengeminye yemikhiqizo yakhe, akaqhamuki nento entsha, ngaleyo ndlela ephula i-oda elimisiwe, kodwa kulokhu ukhetha elinye isu alithandayo: ukwenza okuthile hhayi ngokushesha ngangokunokwenzeka, kodwa ngaphezu kwakho konke ngendlela efanele. Kumele kushiwo ukuthi i-Apple ithathe isikhathi sayo ngempela kulokhu. Amasevisi afana ne-Spotify, i-Rdio, i-Deezer noma i-Google Play Music isisebenze iminyaka eminingana.
Isibonelo, iSpotify yaseSweden, umholi wemakethe, okwamanje ibika abasebenzisi abasebenzayo abayizigidi ezingama-80, yingakho i-Apple yabona ukuthi ukuze ifinyelele ngokweqiniso ngisho nalaba basebenzisi abakhona bezinsizakalo zokusakaza, kufanele beze nokuthile okungenani okuhle, kodwa ngokufanelekile. kungcono kakhulu.
Kungakho umdondoshiya waseCalifornia, naphezu kokuqagela okungapheli kwabezindaba, akazange ajahe ukufika kwenkonzo yakhe entsha. Yingakho afaka imali enkulu emlandweni wakhe ngonyaka odlule lapho ethenga iBeats ngamadola ayizigidi eziyizinkulungwane ezintathu. Manje kuvela ukuthi enye yezinhloso eziyinhloko kwakuyi-Beats Music, isevisi yokusakaza eyenziwe nguJimmy Iovine kanye noDkt. Dre. Yilaba ababili abangomunye wamadoda abalulekile ngemuva kwe-Apple Music, eyakhelwe ezisekelweni ze-Beats, nakuba ihlanganiswe ngangokunokwenzeka ohlelweni lwe-Apple ecosystem.
Futhi lapha sifika ekhadini elikhulu kunazo zonke i-Apple eliphethe ezandleni zayo futhi ekugcineni lingase libonakale libaluleke kakhulu empumelelweni yesevisi entsha. Ukuyigcina ilula ngeSpotify njengesimbangi esikhulu, i-Apple Music ayinikezi okunye okuningi noma yini enye. Zombili lezi zinsizakalo cishe zinezinhlu ezicishe zifane (ngaphandle kwekaTaylor Swift) zezingoma ezingaphezu kwezigidi ezingama-30, zombili lezi zinsizakalo zisekela zonke izinkundla ezinkulu (i-Apple Music ku-Android izofika ekwindla), zombili lezi zinsizakalo zingalanda umculo ukuze ulalele ungaxhunyiwe ku-inthanethi, futhi zombili lezi zinsizakalo zibiza. (okungenani e-United States) i-$10 efanayo.
I-Apple ayizange ilahlekelwe yiwo wonke amakhadi ayo ecilongo ngokulinda
Kepha-ke kunezinto ezimbili ezinkulu lapho i-Apple izochoboza khona iSpotify kusukela ngosuku lokuqala. I-Apple Music iza njengengxenye ye-ecosystem ekhona kakade futhi esebenza kahle. Noma ubani othenga i-iPhone entsha noma i-iPad uzoba nesithonjana se-Apple Music esilungile kudeskithophu yakhe. Amashumi ezigidi zama-iPhones ewodwa athengiswa njalo ngekota, futhi ikakhulukazi kulabo abangakaze bezwe ngokusakazwa, i-Apple Music izomela ukungena okulula kuleli gagasi.
Isikhathi sokuqala sesivivinyo sezinyanga ezintathu, lapho i-Apple izovumela wonke amakhasimende ukuthi asakaze umculo mahhala, nayo izosiza. Lokhu kuzoheha abasebenzisi abaningi kwabaqhudelana nabo, ikakhulukazi labo asebexhumeke ku-apula ecosystem. Ngaphandle kokuthi batshale imali ekuqaleni, bangazama kalula i-Apple Music eceleni kweSpotify, Rdia noma i-Google Play Music. Kuzoheha nabalaleli abangakayishiyi imitapo yolwazi ye-iTunes eminyene ukuze bakhonze ukusakaza. Ngokuhlangana ne-iTunes Match, i-Apple Music manje izobanikeza ukunethezeka okukhulu ngaphakathi kwesevisi eyodwa.
Into yesibili, engabalulekile kangako kubasebenzisi, kodwa ngokombono we-Apple vs. I-Spotify futhi iyathakazelisa kakhulu ukuthi ngenkathi ukusakazwa komculo weSpotify kuyibhizinisi elibalulekile, ku-Apple kuwukwehla nje kolwandle lwemikhiqizo nezinsizakalo eziletha inzuzo. Kalula nje: uma uSpotify engayitholi imodeli yesikhathi eside esimeme yokwenza imali eyanele ngokusakaza umculo, kuzoba senkingeni. Futhi ukuthi lo mbuzo uvame ukuphendulwa. Akudingeki ukuthi i-Apple ibe nentshisekelo enkulu enkonzweni yayo, noma kunjalo ayikwenzi ukwenza imali. Ngaphezu kwakho konke, kuzoba olunye ucezu lwendida kuye, lapho ezonikeza umsebenzisi omunye umsebenzi ngaphakathi kwe-ecosystem yakhe, okungeke kudingeke ukuthi aye kwenye indawo.
Ngokusho kwabaningi - futhi ngokuqinisekile u-Apple uthemba kanjalo - kodwa ekugcineni i-Apple Music izohlukaniswa futhi ibambe iqhaza esinqumweni sabantu mayelana nokuthi iyiphi insizakalo yokukhetha enye into: isiteshi somsakazo Beats 1. Uma ubeka izici zeSpotify ne-Apple Music eceleni kwetafula, uzothola ukuthi kuhlukile lapha kuphela-i-Apple ifuna ukuziphusha ngomsakazo ovumelana neqiniso lokuthi u-2015.
Umsakazo wenkathi yesimanje
Umqondo wokudala isiteshi somsakazo wesimanje uqhamuke ku-Trent Reznor, umholi we-Nine Inch Nails, u-Apple naye amlethe ebhodini njengengxenye yokutholwa kwama-Beats. U-Reznor ubambe isikhundla sokuba yisikhulu esiyinhloko sobuciko be-Beats Music futhi waba nezwi elikhulu ekuthuthukisweni kwe-Apple Music. I-Beats 1 izokwethulwa kusasa ngezikhathi zakuqala zesikhathi sethu ngokulangazela okukhulu njengoba wonke umuntu ebukele ukuze abone ukuthi umsakazo wekhulu lama-21 we-Apple ungaphumelela yini.
Umlingiswa oyinhloko we-Beats 1 ngu-Zane Lowe. U-Apple wamkhipha ku-BBC, lapho lo muntu waseNew Zealand oneminyaka engamashumi amane nanye enohlelo oluyimpumelelo kakhulu ku-Radio 1. Iminyaka eyishumi nambili, u-Lowe wasebenza eBrithani njenge-"tastemaker" ehamba phambili, okungukuthi, njengomuntu ovame ukubeka. izitayela zomculo futhi bathola ubuso obusha. Ube ngomunye wabokuqala ukudonsela ukunaka kubaculi abadumile abafana no-Adele, Ed Sheeran noma Izinkawu zase-Arctic. U-Apple manje unethemba lokuba nomthelela ofanayo embonini yomculo kanye nethuba lokufinyelela izigidi zabalaleli emhlabeni jikelele.
IBeats 1 izosebenza njengesiteshi somsakazo sakudala, uhlelo lwaso luzonqunywa o-DJ abathathu abakhulu, ngaphezu kuka-Lowe, u-Ebro Darden noJulie Adenuga. Nokho, ngeke kuphelele lapho. Ngisho nabaculi abadume kakhulu abafana no-Elton John, u-Pharrell Williams, u-Drake, u-Jaden Smith, u-Josh Home ovela e-Queens of the Stone Age noma i-British electronic duo Disclosure bazothola isikhala sabo ku-Beats 1.
Ngakho-ke kuzoba imodeli ehluke ngokuphelele yesiteshi somsakazo, okufanele sihambisane nezikhathi zanamuhla kanye namathuba anamuhla. “Sekuphele izinyanga ezintathu sizama ngamandla ukuqhamuka negama elisha elingewona umsakazo. Asiphumelelanga,” wavuma kunhlolokhono ye I-New York Times U-Zane Lowe, onokholo olukhulu kuphrojekthi yokuvelela.
Ngokusho kuka-Lowe, i-Beats 1 kufanele ibonise umhlaba we-pop oshintsha ngokushesha futhi kube isiteshi okuzosakazwa ngaso izingoma ezintsha ngokushesha. Lokho kungenye inzuzo ye-Beats 1 - izodalwa ngabantu. Lokhu kuphambene, ngokwesibonelo, ne-Pandora, isiteshi somsakazo se-inthanethi esidumile e-United States, esihlinzeka ngomculo okhethwe ngama-algorithms ekhompuyutha. Kwakuyisici somuntu u-Apple asikhuthaza kakhulu ngesikhathi sethulwa i-Apple Music, futhi u-Zane Lowe nozakwabo kufanele babe ubufakazi bokuthi kufanelekile ku-Beats 1.
Ngaphezu kwe-Beats 1, i-Apple Music izophinde ibe nenye isethi yeziteshi (i-iTunes Radio yasekuqaleni) ehlukaniswe ngesimo sengqondo nohlobo, njenge-Pandora, ngakho abalaleli ngeke kudingeke balalele izinhlelo nezingxoxo zo-DJ nabaculi abahlukene uma abathanda umculo kuphela. Noma kunjalo, ekugcineni, ukukhethwa komculo ngochwepheshe bangempela, o-DJ, abaculi nezinye izidalwa eziphilayo nakho kungaba ngenye yemidwebo ye-Apple Music.
I-Beats Music isivele inconyiwe ngempumelelo yayo ekwethuleni umculo kubasebenzisi ngokusekelwe kulokho abakuthandayo. Kuyinto abanye, kuhlanganise ne-Spotify, abangayenza, kodwa abasebenzisi baseMelika (i-Beats Music yayingatholakali kwenye indawo) bavame ukuvuma ukuthi i-Beats Music yayikwenye indawo mayelana nalokhu. Ngaphezu kwalokho, singaqiniseka ukuthi i-Apple iqhubeke nokusebenza kulawa "ma-algorithms omuntu" ukuze anikeze imiphumela engcono kakhulu.
Ngeke sazi ngempumelelo ye-Apple Music manje. Ukwethulwa kwangoLwesibili kwensizakalo yokusakaza elindelwe ngabomvu kumane kuyisiqalo sohambo lokuthola abasebenzisi abaningi ngangokunokwenzeka, kodwa i-Apple ngokuqinisekile inama-aces amaningi emkhonweni wayo angadlula abasebenzisi bamanje beSpotify abayizigidi ezingama-80. Kungakhathaliseki ukuthi i-ecosystem yayo esebenza kahle, umsakazo wayo ohlukile we-Beats 1, noma iqiniso elilula lokuthi iyisevisi ye-Apple, ehlala idayisa kahle kulezi zinsuku.
Ngakho-ke, ingabe ngikuqonda kahle ukuthi ukulalela umculo we-Apple kuzokwenzeka kuphela ngeselula hhayi ngekhompyutha? Uma kunjalo, mhlawumbe akukakabi kimina. Ngekhwalithi yesiginali yeselula e-Czech Republic, ngeke ngikwazi ukuyilalela kakhulu. Ngaphezu kwalokho, kuzodingeka ukhiphe imali eningi ku-opharetha nge-inthanethi engenamkhawulo, uma opharetha benikeza lapha nhlobo (ngingenza nge-200 mb yami). Ngingaqaphela nangomsakazo "oyingqayizivele". Kuzwakala njengokugaywa kabusha kwe-BBC Radio 1, osekunesikhathi eside ikhona futhi noma ubani angavula ku-inthanethi mahhala. Ngicabanga ukuthi isikhathi asikafiki kimi. Ngisakwazi ukudlula nge-iPod. :-)
Esizeni esisemthethweni (akukho mibono evela kumabhulogi) isho lokhu ngokwezwi nezwi: Njengelungu, uthola lonke ulwazi lwe-Apple Music ku-iPhone, iPad, iPod touch, Mac, kanye ne-PC yakho. I-Apple Music iza ku-Apple TV naku-Android kulekwindla.
Igama elithi MAC/PC lisho nge-iTunes (likhona futhi kulelo khasi neqiniso lokuthi kufanele kwenziwe isibuyekezo "sakamuva").
Uma kungenjalo, le FAQ ikusixhumanisi https://www.apple.com/music/membership/, zikhona nezinye izimpendulo...
1) Ngisho nangekhompyutha.
2) Ulanda umculo ekhaya ku-Wi-Fi bese uwugcina kumakhalekhukhwini/ithebhulethi/laptop yakho. Ngakho-ke awudingi idatha usohambeni.
3) Ungakwazi yini ukweqa izingoma kuRadio 1 uma ungayithandi? Ungakwazi yini ukulondoloza ingoma edlalayo manje ngokuchofoza okukodwa?
U-Alex: Hhayi-ke, angazi, kodwa kusizindalwazi esisemthethweni kuthiwa kungenziwa nge-iTunes (angazi ngeWindows)