UMikhal Marek I-Apple Music ngokubambisana nesikhondlakhondla semidiya i-VICE iletha uchungechunge oluyingqayizivele lwezinhlelo eziyisithupha ezimfishane zamadokhumentari mayelana nezigcawu zomculo zasendaweni ezahlukene. Ingxenye yokuqala yochungechunge lwamadokhumentari Amaphuzu enesihloko esingezansi esithi "Reservation Rap" manje isiyatholakala ukuze isakazwe futhi izoyisa ababukeli kuma-rapper oMdabu waseMelika abahlala ogwini lweRed Lake esifundazweni sase-US eMinnesota. Inkinga ukuthi ayikatholakali e-Czech Republic.
Akuzona izindaba ukuthi i-Apple ifuna ukunikela ngokuqukethwe okukhethekile ngangokunokwenzeka kwababhalisile bayo bomculo abayizigidi ezingu-11 ngaphakathi kwesevisi ye-Apple Music. Ngenxa yalokho, abasebenzisi be-Apple Music kungaba yibona kuphela abangajabulela, isibonelo, khetha amavidiyo omculo avela ku-Drake, ubuke idokhumentari ngoTaylor Swift, noma ubuke uhlelo luka-DJ Khaled masonto onke.
Esikhathini esithile esidlule, ulwazi luphinde lwavela lokho U-Apple ulungiselela idrama yedokhumentari emnyama Vital Signs. Indima enkulu kufanele idlalwe nguDkt. U-Dre, oyilungu elidume umhlaba wonke leqembu le-hip-hop elihamba phambili i-NWA, phakathi kwezinye izinto, ongumsunguli wohlobo lwe-Beats nesisebenzi sakwa-Apple.
Ngokuqondene nochungechunge olusha lwamadokhumentari Amaphuzu, kuyathakazelisa ukuthi isiqephu ngasinye sohlelo sizoletha nohlu lwadlalwayo oluhlukile oluzophinde lubonise umculo wohlanga noma wendawo ovezwe kudokhumentari. Usungaba nalo uhlu lwadlalwayo olushiwo dlala ku-Apple Music, ngeshwa, idokhumentari ecishe ibe yimizuzu eyi-10 ubude ayikatholakali e-Czech Republic. Singathemba kuphela ukuthi i-Apple ngeke ikwenze kube yi-United States kuphela.
Yize kusobala ukuthi i-Apple Music ayikwazi ukudlala indima ebaluleke kangaka emalini etholwa yi-Apple, kuhle ukuthi inkampani izama ukuyenza ibe yingxenye ye-ecosystem yemikhiqizo nezinsizakalo zayo ngangokunokwenzeka. Ngaphezu kwalokho, ukubheja kuvidiyo kunengqondo ngokusobala, njengoba kufakazelwa imizamo ye-Spotify kanye nengosi yevidiyo ye-YouTube, eqhamuke nesevisi ekhokhelwayo ye-YouTube RED.
