Filip Brož U-Eddy Cue, iphini likamongameli omkhulu we-Internet Software and Services kwa-Apple, wayekhona njalo isisebenzi esiyisibonelo futhi wadlala izindima ezimbalwa ezibalulekile hhayi kuphela emkhakheni wokuqukethwe kwe-multimedia. U-Cuba-American, onezingane ezintathu, usebenzele u-Apple ngokuzinikela iminyaka engaphezu kwamashumi amabili nesithupha. Ngaleso sikhathi, unesibopho, ngokwesibonelo, ukudalwa kwe-iCloud, wadala inguqulo ye-Inthanethi ye-Apple Store, futhi wema eduze kukaSteve Jobs ngesikhathi kudalwa ama-iPod. Isitolo se-iTunes ngokuqinisekile siphakathi kwempumelelo yakhe enkulu.
Nokho, eminyakeni yamuva nje, ugxile ekusaseni le-Apple TV ne-Apple Music. Abantu abavela ezimbonini zomculo, amafilimu, ithelevishini nezemidlalo bamchaza njengomuntu owenza umsebenzi wakhe ngomdlandla futhi ngesikhathi sakhe esikhululekile uzama ukuthuthukisa nokungena ezimfihlo zebhizinisi lezindaba. Muva nje, u-Cue uphinde wahlinzeka Inhlolokhono yomagazini waseHollywood Reporter, oxoxisane naye ngokuthi i-Apple izodlala yiphi indima engxenyeni yethelevishini namafilimu.
Amaphrojekthi amasha
“Omunye uhlezi engitshela ukuthi yize sineziteshi zikamabonakude ezingaphezulu kuka-900 emakhaya kodwa akukho esingakubuka. Angivumelani nalokho. Zikhona izinhlelo ezithokozisayo laphaya, kodwa kunzima kakhulu ukuzithola,” kusho uCue. Ngokusho kwakhe, inhloso ye-Apple ayikona ukudala uchungechunge olusha lwe-TV nama-movie. “Ngokuphambene nalokho, sizama ukubheka amaphrojekthi amasha nathokozisayo esijabulela ukusizakala kuwo. Asifuni ukuncintisana nezinsizakalo zokusakaza ezimisiwe njengeNetflix,” kuqhuba uCue.
U-Eddy wajoyina i-Apple ngo-1989. Ngaphandle komsebenzi, izinto azithandayo eziyinhloko yi-basketball, umculo we-rock futhi uthanda ukuqoqa izimoto ezibizayo nezingavamile. Engxoxweni, uyavuma ukuthi ufunde izinto eziningi emkhakheni we-multimedia nefilimu evela ku-Jobs. UCue wahlangana noSteve ngenkathi engaphethe i-Apple kuphela, kodwa futhi ne-studio ye-Pixar. UCue futhi ungomunye wosomaqhinga abakhulu nabaxoxisana nabo, njengoba asayina izinkontileka eziningi ezibalulekile futhi waxazulula izingxabano eziningi ngesikhathi sikaSteve Jobs.
“Akulona iqiniso ukuthi i-Apple ifuna ukuthenga isitudiyo esikhulu sokuqopha. Ukuqagela nje. Ngiyavuma ukuthi abamele isitudiyo se-Time Warner nokho imihlangano eminingi nezingxoxo eziningi zenzeka, kodwa okwamanje asinantshisekelo kunoma yikuphi ukuthenga," kugcizelela uCue.
Umhleli u-Natalie Jarvey z I-Hollywood Reporter uphinde walunguza esifundweni sikaCue ku-Infinite Loop phakathi nenhlolokhono. Umhlobiso wehhovisi lakhe ukhombisa ukuthi ungumlandeli omkhulu webasketball. UCue wakhulela eMiami, eFlorida. Ufunde eDuke University, lapho athola khona iziqu ze-bachelor kwezomnotho nesayensi yekhompyutha ngo-1986. Ngakho-ke ihhovisi lakhe njengamanje lihlotshiswe ngamaphosta eqembu le-basketball lale nyuvesi, okuhlanganisa nabadlali bakudala. Iqoqo leziginci kanye ne-vinyl discography ephelele ye-Beatles nakho kuyathakazelisa.
Ubudlelwano neHollywood buyathuthuka
Inhlolokhono iphinde yembula ukuthi i-Apple ifuna ukuqhubeka nokuthuthukisa nokwandisa amathuba okusebenzisa i-Apple Music namandla e-Apple TV. Kulo mongo, iphinde ihlele ukungena ezindaweni ezintsha, okuthi, noma kunjalo, zixhunywe emikhiqizweni noma kumadivayisi asevele esunguliwe. Kusukela ekuqaleni kweSitolo Somculo se-iTunes (manje esesiyisitolo se-iTunes), besisebenzisana kakhulu nabakhiqizi nabaculi. Kusukela ngosuku lokuqala, siyakuhlonipha ukuthi yilokho abakuqukethe futhi kufanele banqume ukuthi bafuna umculo wabo ukhululeke noma ukhokhelwe,” kuchaza uCue engxoxweni. Ubuye wengeza ngokuthi ubudlelwano be-Apple neHollywood buthuthuka kancane kancane futhi kuzoba khona indawo yamaphrojekthi amasha ngokuzayo.
Intatheli iphinde yabuza uCue ukuthi ibukeka kanjani ngale emenyezelwe ngohlelo lwe-TV Izimpawu Ezibalulekile evela kwilungu leqembu le-hip-hop i-NWA uDkt. Dre. I-Cue kuthiwa ayinazo izindaba. Uncome ukusebenzisana kuphela. Kulo mdlalo we-semi-biographical emnyama, umrepha odume umhlaba wonke uDkt. Dre, okufanele avele emiqulwini eyisithupha.
Ake sengeze lokho ngokusho I-Wall Street Journal U-Apple ubonise intshisekelo ku ukuthengwa kwenkonzo yokusakaza umculo iTidal. Iphethwe ngumrepha u-Jay-Z futhi izishaya isifuba ngokuhlinzeka abasebenzisi ngomculo wekhwalithi engalahleki, okubizwa ngefomethi ye-Flac. I-Tidal ngokuqinisekile ayiyona ingxenye yaso eceleni, futhi ngabasebenzisi abakhokhayo abayizigidi ezi-4,6, ibekela inselele izinsizakalo ezisunguliwe. Baphinde bazishaya isifuba ngezinkontileka ezikhethekile nabaculi abadume umhlaba wonke, abaholwa nguRihanna, Beyoncé kanye noKanye West. Uma isivumelwano besingadlula, i-Apple ibingeke izuze izici ezintsha nezinketho zomculo kuphela, kodwa nabasebenzisi abasha abakhokhayo.
Ngiyaxolisa, kodwa ngithola i-iTunes isebenziseka kalula kakhulu. Ukwengeza noma yini emculweni noma kuvidiyo kuwubuhlungu bangempela.
Uneminyaka engu-26 ekwenza futhi ekwenza ngobuwula. Kufanele bamfake kuGuinness Book of Records.