I-Apple iyinkampani ebaluleke kakhulu emhlabeni. Okwesihlanu.

Njalo ngonyaka, i-Interbrand iyashicilela uhlu, okukhona kuzo izinkampani eziyikhulu ezibaluleke kakhulu emhlabeni. Indawo ephezulu kuleli zinga ayikashintshi iminyaka emihlanu manje, njengoba i-Apple isibuse kusukela ngo-2012, ngokuhola okubalulekile endaweni yesibili kanye nokugxumela okukhulu kwabanye ngokuqhubeka phansi ohlwini. Ezinkampanini eziku-TOP 10, i-Apple ikhule kancane ngonyaka odlule, kodwa nalokho bekwanele ukuthi inkampani igcine ukuhola kwayo.

I-Interbrand ibeke i-Apple endaweni yokuqala ikakhulukazi ngoba ilinganisela inani lenkampani kuma-dollar ayizigidi eziyizinkulungwane eziyi-184. Endaweni yesibili kube yi-Google, elinganiselwa ku-$141,7 billion. IMicrosoft ($80 billion), iCoca Cola ($70 billion) ilandele ngokugxuma okukhulu, kwathi i-Amazon yakhipha abahlanu abahamba phambili ngenani lika-$65 billion. Ngokwerekhodi nje, endaweni yokugcina kukhona iLenovo enenani lama- $ 4 billion.

Mayelana nokukhula noma ukwehla, i-Apple ithuthuke ngamaphesenti amathathu abuthakathaka. IN izinga nokho, kukhona abagxumagxuma abaye bathuthuka ngamaphesenti angamashumi unyaka nonyaka. Isibonelo kungaba inkampani i-Amazon, ekleliswe endaweni yesihlanu futhi yathuthuka ngo-29% uma iqhathaniswa nonyaka odlule. I-Facebook yenze kangcono nakakhulu, iqeda isishiyagalombili, kodwa ngokukhula kwenani lama-48%. Lona bekuwumphumela omuhle kakhulu phakathi kwabahlanganyeli abaklelisiwe. Ngokuphambene nalokho, olahlekelwe kakhulu nguHewlett Packard, olahlekelwe ngo-19%.

Indlela yokulinganisa inani lenkampani ngayinye ingase ingahambelani ngokuphelele nesimo sangempela. Abahlaziyi be-Interbrand banezindlela zabo abakala ngazo izinkampani ngazinye. Kungakho ama-dollar ayizigidi eziyizinkulungwane ezingama-184 angase abonakale ephansi uma kunezinkulumo ezinyangeni ezisanda kwedlula ukuthi i-Apple ingaba yinkampani yokuqala emhlabeni ukubalwa ngamadola ayizigidigidi.

Umthombo: I-Cultofmac