Tomas Chlebek Namuhla, ngoDisemba 1, usuku lwama-29 lwe-World AIDS Day. Ku-Apple, lokhu kusho, phakathi kwezinye izinto, ukugqoka ama-apula ku-400 Apple Stores ngemibala yejazi likaBono. (NET).
Umkhankaso (RED), oqoqa izimali zokulwa nengculazi, wethulwa umculi we-U2 u-Bobby Shriver ngo-2006 futhi wajoyinwa ngu-Apple ngawo lowo nyaka. Eminyakeni eyishumi yakhethwa ngaphakathi kohlaka lwayo 350 million dollars futhi uSuku Lomhlaba Lwengculazi lwakusasa nakanjani lizokhula kakhulu lelo nani.
I-Apple yethule imikhiqizo nemicimbi eminingi emisha kulokhu. imikhiqizo, kusukela ekuthengisweni kwengxenye yenzuzo enikelwa ekulweni nengculazi, ibonakala ngombala obomvu kanye ne-epithet "Umkhiqizo (RED)" egameni. Ezintsha zihlanganisa ikhava yebhethri ye-iPhone 7, ikesi lesikhumba le-iPhone SE, isipikha esiphathwayo se-Beats Pill+ kanye nama-headphones angenantambo e-Beats Solo3.
Ngaphezu kwalokho, i-Apple izonikela ngedola elilodwa kukho konke ukukhokha ku-apple.com noma ku-Apple Store eyenziwe nge-Apple Pay phakathi kukaDisemba 1st no-6, kuze kufike ku-$1 million. I-Bank of America ithembise cishe into efanayo - okungukuthi idola kuyo yonke inkokhelo nge-Apple Pay efika esigidini samadola. Ukwengeza, i-albhamu ehlanganiswe yi-The Killers iyatholakala ku-iTunes, Ungamoshi Izifiso Zakho. Yonke inzuzo evela ekuthengisweni kwe-United States izonikelwa ku-Global Fund, esiza ukulwa nengculazi, phakathi kwezinye izinto (lokhu inhlangano iyasebenza nakuzo izimali eziqoqwe emkhankasweni (RED).
Abadali bohlelo lokusebenza nabo bajoyine umcimbi – ngokwesibonelo, yonke inzuzo evela ezinkokhelweni zangaphakathi nohlelo ezenziwe ngoSuku Lomhlaba Lwengculazi lwe-Angry Birds kanye ne-Clash of Titans izonikelwa. Abadali beTuber Simulator, Farm Heroes Saga, Plants vs. Zombies Heroes, FIFA Mobile kanye neminye imidlalo eminingi. Ikhasi eliyinhloko ( nelibomvu) le-App Store ligcwele wona.
Uhlelo lwe-Apple lwe-(RED) kulo nyaka lukhulu kakhulu kwesake sabakhona. U-Tim Cook uthe "yakhelwe ukubandakanya amakhasimende ngazo zonke izindlela ezisithintayo."
Umkhankaso (RED) ubungesinye sezibonelo zokuqala zalokho okubizwa ngokuthi yi-creative capitalism, umqondo wawo osekelwe ezinhlelweni zokupha okuhlelwe yizinkampani ezabelana ngemali yazo (hhayi eyezimali). U-Cook uphawule ngale mibono ngokuthi, “Umbono wami, ohlukile kowabanye, wukuthi, njengabantu, izinkampani kufanele zibe nezindinganiso […] eshiya izwe lisesimweni esingcono kunaleso ayeyikho lapho engena kuye.'
hhayi i-apula kodwa ikhasimende
Kungani bengenzi konke lokho kuncishiswa nama-dongles enguqulweni (RED), engenza imali manje nasesikhathini esizayo;)
Impela, i-Apple isekela izinhlangano ezisiza umphakathi. Ngitshele futhi ukuthi i-Martians iqhwa emhlabeni. Lawo makhasimende asayikhokhela, kodwa izobukeka njengesipho esivela ku-Apple edumile
Ngiyazibuza nje ukuthi mangaki amakhasimende athenga imikhiqizo manje ngoba ayayithanda noma asekela uhlelo (RED) uqobo.
bangiqhatha ngemali ekhethiwe. Ngiyaqonda ukuthi iyisiphazamiso, kepha i-Apple iyazenzela lokhu. Ngaphansi kweMisebenzi beyanele futhi i-minimalist, manje isikhona yonke indawo.
Yilokho kanye u-Apple Cook akwenza. Inkampani ebambe iqhaza kwezombusazwe ecabanga kakhulu ngobulili nokulingana kunokusungula izinto ezintsha futhi, vele, ngoba imbangela enkulu yobhubhane lwe-HIV igciwane, nge-AIDS. Isinyathelo esincomekayo, vele, uma abafana abanefulegi lothingo beshintsha abalingani babo, bangenza okwengeziwe esimeni se-AIDS emhlabeni wonke kunayo yonke imicimbi yomkhiqizo (RED) ihlanganiswa.
Kusuka kwa-Apple, sinenhlangano engashiyi kwesokunxele, eyesobunxele eyanele kuwo wonke umbhedo wokuhlukahluka, kodwa akunjalo uma kuziwa ekukhuphuleni amanani emikhiqizo. Isibonelo sakudala sezindinganiso ezimbaxambili zalabo banamuhla ababizwa ngabashisekeli abasha.
Angisho ukuthi lokhu kwenza ezinye izingxabano zakho zingasebenzi, kodwa u-Apple wajoyina umkhankaso (RED) ngo-2006 - eminyakeni emihlanu ngaphambi kokuthi u-Tim Cook abe yi-CEO.
kahle, isinyathelo esilandelayo sase sivele sise-Apple (iminyaka engu-8), kufanele ukuthi usiphushele lapho futhi manje isiphusha ihlaya :]