Ondrej Holzman I-Apple isanda kumemezela izinguquko ezinkulu kubaphathi bayo abaphezulu. UScott Forstall, iphini likamongameli omkhulu we-iOS, uzoshiya iCupertino ekupheleni konyaka, futhi uzosebenza njengomeluleki kuTim Cook okwamanje. Isikhulu sezokudayisa uJohn Browett naye uyayishiya i-Apple.
Ngenxa yalokhu, kunezinguquko kubaphathi - uJony Ive, uBob Mansfield, u-Eddy Cue noCraig Federighi kufanele bengeze umthwalo wemfanelo wezinye izigaba ezindimeni zabo zamanje. Ngaphezu kokuklama, u-Jony Ive uzophinde ahole ukusebenzelana komsebenzisi kuyo yonke inkampani, okusho ukuthi ekugcineni angahumusha umqondo wakhe odumile wokuklama abe yisoftware. U-Eddy Cue, obelokhu enakekela izinsizakalo ze-inthanethi kuze kube manje, futhi uthatha i-Siri ne-Maps ngaphansi kwephiko lakhe, ngakho umsebenzi onzima umlindile.
Imisebenzi ebalulekile izophinde yengezwe kuCraig Federighi, ngaphezu kwe-OS X, manje usezohola nokuhlukaniswa kwe-iOS. Ngokusho kwe-Apple, lolu shintsho luzosiza ukuxhuma izinhlelo zokusebenza ezimbili nakakhulu. U-Bob Mansfield naye manje usendimeni ethile, ehola iqembu elisha Lezobuchwepheshe elizogxila kuma-semiconductors ne-wireless hardware.
Isikhulu sezokuthengisa uJohn Browett naye ushiya i-Apple ngokushesha, kodwa inkampani isafuna ozongena esikhundleni sakhe. Ngaleso sikhathi, u-Browett ubesebenza eCupertino kusukela kulo nyaka. Okwamanje, u-Tim Cook ngokwakhe uzokwengamela inethiwekhi yebhizinisi.
U-Apple akazange acacise nganoma iyiphi indlela ukuthi kungani la madoda amabili ehamba, kodwa nakanjani yizinguquko ezingalindelekile kubaphathi abaphezulu benkampani, okuthi, nakuba kungekona okokuqala ezinyangeni ezisanda kwedlula, akubanga yizinyathelo ezibaluleke kangaka kuze kube manje.
Isitatimende esisemthethweni sika-Apple:
I-Apple namuhla imemezele izinguquko zobuholi ezizoholela ekusebenzisaneni okukhulu nakakhulu phakathi kwe-hardware, isofthiwe namaqembu wezinsizakalo. Njengengxenye yalezi zinguquko, u-Jony Ive, u-Bob Mansfield, u-Eddy Cue no-Craig Federighi bazothatha umthwalo wemfanelo owengeziwe. U-Apple uphinde wamemezela ukuthi uScott Forstall uzoshiya inkampani ngonyaka ozayo ukuze asebenze njengomeluleki ku-CEO uTim Cook okwamanje.
"Sikwesinye sezikhathi ezicebe kakhulu mayelana nokuqanjwa kabusha nemikhiqizo emisha ye-Apple," kusho uTim Cook, oyi-CEO yakwa-Apple. “Imikhiqizo emangalisayo esiyethule ngoSepthemba nango-Okthoba - i-iPhone 5, iOS 6, iPad mini, iPad, iMac, MacBook Pro, iPod touch, iPod nano kanye nezinhlelo zethu zokusebenza eziningi - ibingadalwa e-Apple kuphela futhi ingumphumela oqondile. sokugxila kwethu okungapheli ekuhlanganisweni okuqinile kwehadiwe, isoftware kanye nezinsizakalo ezisezingeni lomhlaba. ”
Ngaphezu kwendima yakhe njengenhloko yokuklama umkhiqizo, u-Jony Ive uzothatha ubuholi kanye nokuphatha isixhumi esibonakalayo somsebenzisi (I-Human Interface) kuyo yonke inkampani. Umuzwa wakhe omangalisayo wokuklama ube yimbangela yokuzwakala kwemikhiqizo ye-Apple iminyaka engaphezu kwamashumi amabili.
U-Eddy Cue uzozibophezela ku-Siri ne-Maps, alethe zonke izinsiza ze-inthanethi ngaphansi kophahla olulodwa. Isitolo se-iTunes, i-App Store, i-iBookstore kanye ne-iCloud sezivele zaba nempumelelo. Leli qembu linomlando wokwakha ngempumelelo nokuqinisa izinsiza ze-inthanethi ze-Apple ukuze zihlangabezane futhi zidlule lokho okulindelwe ngamakhasimende ethu aphezulu.
U-Craig Federighi uzohola kokubili i-iOS ne-OS X. I-Apple inezinhlelo zeselula nezisebenzayo ezithuthuke kakhulu, futhi lesi sinyathelo sizohlanganisa amaqembu aphatha zombili izinhlelo zokusebenza, okuzokwenza kube lula nakakhulu ukuletha ubuchwepheshe obungcono kakhulu kanye nokuqanjwa kabusha komsebenzisi kuzo zombili izinkundla. .
U-Bob Mansfield uzohola iqembu elisha le-Technologies, elizohlanganisa wonke amaqembu angenantambo e-Apple abe yiqembu elilodwa futhi lizolwela ukukhuphula imboni ezingeni elilandelayo. Leli qembu lizophinde lihlanganise neqembu le-semiconductor elinezifiso ezinkulu ngekusasa.
Ngaphezu kwalokho, uJohn Browett naye ushiya i-Apple. Ukuseshwa kwekhanda elisha lokudayisa kuyaqhubeka futhi okwamanje ithimba labadayisi lizobika ngqo ku-Tim Cook. Isitolo sinenethiwekhi eqine ngendlela emangalisayo yezitolo nabaholi besifunda e-Apple abazoqhubeka nomsebenzi omuhle oguqule ukuthengisa kule minyaka eyishumi edlule futhi sakhe izinsiza eziyingqayizivele neziqanjiwe zamakhasimende ethu.
UScott uyihlazo elikhulu…
Siyabonga kuMnu. Cook, ama-keynotes e-Apple awasho lutho futhi manje u-Scott :( Bengihlale ngibheke phambili kuwo hhayi ngenxa yemikhiqizo emisha kuphela. Ngifisa ukwazi ukuthi ubani ozokwethula i-IOS manje.
U-Cook uthuthuke kancane ku-keynote yokugcina. Yonke le nto izophinde ibe ngokunye uma iseva engashiwongo……………eu ingazange ishicilele izithombe eziputshuziwe zesikulufu ngasinye. ngale ndlela wazi izinto eziningi kusengaphambili futhi umpheki angase aphule futhi umphumela we-wow awubonakali.
sisezweni lapho i-Blesk iyiphephandaba elihlonishwa kakhulu ... akumangalisi ukuthi i-tabloid isebenza kwezinye izimboni ngaphandle kwebhizinisi lokubonisa :o)
Iseluleko esilula - ungayifundi leyo seva engashiwongo ngegama. Bese kufika umphumela we-wow. Ngimangele ngokujabulisayo inkulumo eyisihluthulelo.
Nokho, angisayifundi i-Libor futhi. Ngibhale lokhu kuphela kumnumzane ongenhla obhala ngokuthi uCook akanalutho.
“UJony Ive uzokwengeza ubuholi endimeni yakhe njengenhloko yokwakhiwa kwemikhiqizo kanye
ukulawula isikhombimsebenzisi somsebenzisi (I-Human Interface) kulo lonke
izinkampani. Umqondo wakhe omangalisayo wokuklama wawuyimbangela yalokhu
umbono jikelele wemikhiqizo ye-Apple iminyaka engaphezu kweshumi."
Hhayi-ke, lezi yizindaba ezinhle kakhulu engizifundile esikhathini eside. :-)
Ngajabula mathupha ngalezi zindaba. Ngokolwazi engiluqoqile eminyakeni edlule, uForstall wayenezifiso zokuphatha i-Apple, kodwa uJobs wamenqaba. Ngicabanga ukuthi wayazi ukuthi wenzani, ngoba nge-Forstall esitokisini, i-Apple ingase ibe inkampani ehlanzekile ye-SW. Uma ngingaphosisi, uForstall wayengenabo ubuhlobo obuhle kakhulu no-Ive, Imisebenzi cishe yakwazi ukubaqondisa bobabili, kodwa ngaphandle kwakhe, amaqhude amabili ngemuva ayinkinga, futhi i-Forstall yayingathandwa kakhulu kubo. Bekungeke kuvele ngenye indlela, futhi bekungaba yihlazo elikhulu ku-Apple ukube u-Ive waxoshwa. Ngivumelana nengxoxo no-Araon, ngoba futhi ngibona kahle kakhulu ukuthi isikhombimsebenzisi somuntu sizonikezwa u-Ive. Kungasho ukuphela komklamo onyantisayo "we-skeuomorphic" oqhutshwa u-Forstall e-Apple, futhi ngokubona kwami kuphambene ngokuphelele nobuhle bomklamo we-HW ohlongozwe u-Ive futhi, ngaphezu kwakho konke, kuphambene nefilosofi yokuklama ehlanzekile. I-apula.
Lapho isiphazamisi esinamamephu sivela ku-iOS 6, ngabikezela endaweni yokushicilela (nginofakazi balokhu, besiphuza iziphuzo ezibandayo) ukuthi unqenqema lukaForstall lwalukhala. Konke lokhu kwanginika umbono wokuthi kusalindelwe ukubulawa angenalo ithuba lokuphunyuka kukho. Ngeke ngimangale manje uma amamephu "eqa" ngokulandelana ngaphambi kukaKhisimusi. Anginayo i-SF eningi, kodwa ingithinte njengento "enza" amagagasi futhi ingasebenza ngokumelene nokuthambekela kukaCook, ozama ukushintsha i-Apple ibe yinhlangano yohlobo lwe-HP, engicabanga ukuthi ayilungile. Kodwa labo abavikela ukudutshulwa kwe-SF nabo baqinisile, ngoba u-Cook cishe wayeka ukumphatha futhi kungaba yihlazo elikhulu kakhulu ukulahlekelwa u-Ivo. Ngokuqondene nokulingiswa kwesikhumba esicashile, kimina kwabonakala sengathi ngokuphambene nalokho, uFederighi wayevikela futhi wakugqamisa kakhulu ku-OSX muva nje, ngakho sizobona...
Futhi kungani ngicabanga ukuthi yalungiswa? I-Forstall yayiphethe amamephu kanjalo, kodwa ngokusobala ithonye ngokuqondile ingxenye yesofthiwe yamamephu. Futhi yena, IMHO, uphelele. Ngokungaqondakali, izisekelo zedatha zehlulekile. Idatha ye-orthophoto noma ye-vector. Ngesikhathi esifanayo, bobabili, empeleni, umbuzo wemali nje, ngoba kuthengwa - bakhishwa ngaphandle. Lokhu kuyinto i-SF ayikwazi ukuphuma kunoma ubani, futhi mhlawumbe yilapho egijimela khona, futhi ngesikhathi esifanayo, kubonakala kimi njengendlela elula yokwenza kungenzeki. Yebo, lokhu kuwukuqagela nje, okusekelwe kokuhlangenwe nakho kwami ngokusebenza kwenye "inhlangano". Ngandlela thize, ngithemba ukuthi nginephutha, ngoba i-Apple izodonsa lolu hlobo lwepolitiki phansi ngokuhamba kwesikhathi.
Uma ucabangela ukuthi iMansfield kwaba ngowokuqala ukuyeka, ngicabanga ukuthi kwase kukhulunywa naye ukuthi ahlale, yonke le nto yokwesula okuningi ibonakala iyinqaba, kuzwakala sengathi uCook ubacasule laba bantu, mhlawumbe abazwani naye ngendlela efanayo. Kusho uStewe.
Cishe uJohn wayazi kahle ukuthi kungani ethengise wonke amasheya e-AAPL ezinyangeni ezimbalwa ezedlule :)