Vala isikhangiso

U-Apple wenze ushintsho olukhulu futhi olungakaze lubonwe ngaphambili ekupheleni kwempelasonto. Inkampani yaseCalifornia iphendule ngokuphazima kweso incwadi evuliwe evela ku-Taylor Swift, ebikhala ngokuthi akukho mali ezokhokhelwa abaculi ngesikhathi sesivivinyo sezinyanga ezintathu se-Apple Music. U-Eddy Cue, ophethe insizakalo entsha yokusakaza umculo, umemezele ukuthi i-Apple izokhokha nezinyanga ezintathu zokuqala.

Ngesikhathi esifanayo, ngokoqobo emahoreni ambalwa edlule, kwakubonakala sengathi isimo sasicacile: I-Apple ngeke iqoqe noma yiziphi izimali kubasebenzisi phakathi nezinyanga ezintathu zokuqala, futhi ngeke ikhokhe ingxenye yenzuzo (okuyinto engeke ivele) abaculi. Konke kwakuzolandela kunxeshezelwe ngesabelo esiphezulu kancane, kunokuba banikeze izinkonzo eziqhudelanayo, noma ngabe bekunjalo okuhlosiwe eminyakeni engu-8.

Amazwi omculi waseMelika u-Taylor Swift, owabiza amaqhinga ka-Apple ngokuthi "ashaqisayo", kodwa abe namandla angavamile. IPhini Likamongameli Omkhulu Wezinsizakalo Ze-inthanethi u-Eddy Cue yena uqobo ushayele u-Taylor Swift ngemuva kwamahora ambalwa kushicilelwe incwadi imazisa ukuthi ekugcineni u-Apple uzokhokha abaculi ngesikhathi sokuqulwa kwecala lamahhala.

U-Eddy Cue umemezele ushintsho lohlelo ku-Twitter futhi ngemuva kwalokho waba ngu-pro BuzzFeed wembula, ukuthi abaculi bazokhokhelwa ngokwenani labasakazwayo, kodwa wenqabile ukusho ukuthi inani lizoba yini. Kodwa ngokuqinisekile kuzoba amanani aphansi kunalawo abaculi abazowathola ngokulandela isabelo esingaphezu kuka-70% u-Apple abalungiselele sona. Ikakhulukazi, abaculi abazimele babhikishele iholo elingekho, nakuba kungenjalo ngokuqondile nasobala, kodwa ngesikhathi sezingxoxo ne-Apple. Okwamanje akukacaci ukuthi uzobe ephethe bani uma sekwethulwa insizakalo yakhe entsha yomculo ngoJuni 30, kodwa ushintsho lwakamuva lwamaqhinga lungashintsha izinto. U-Eddy Cue uveze ukuthi u-Apple ubeyilandela eduze ingxoxo ebukhoma yesonto eledlule futhi ekugcineni wanquma ukuphendula ngemuva kokuthi u-Taylor Swift ememezele ukuthi kungani engeke anikeze i-Apple Music nge-albhamu yakhe yakamuva neyimpumelelo enkulu ka-1989. “Sifuna abaculi bakhokhelwe. umsebenzi wabo, futhi siyabalalela, noma ngabe nguTaylor noma abaculi abazimele,” kusho uCue.

U-Taylor Swift waze washayela ucingo ngokushesha u-Eddy Cue ngesinqumo sakhe. “Ubejabule,” esho. “Ngijabule futhi ngikhululekile. Ngiyabonga ukwesekwa kwenu namuhla. Basizwile, ”uTaylor Swift uqobo naye uqinisekise imizwa yakhe kuTwitter. Noma kunjalo, lokho akusho ukuthi i-Apple Music izothola i-discography yakhe ephelele kuhlanganise no-1989; inkampani yaseCalifornian iyaqhubeka nokuxoxisana nomculi odumile.

Kunoma yikuphi, lesi isenzo esingalindelekile neze esingakaze sibonwe ngasohlangothini lwe-Apple. U-Eddy Cue umemezele ushintsho oluyisisekelo enkonzweni ezayo kunethiwekhi yokuxhumana nabantu, azikho izitatimende zabezindaba ezilungiselelwe, ngisho no-Taylor Swift wayengazi ngakho kusengaphambili, futhi ngokusobala konke kwenzeka ikakhulukazi phakathi kuka-Eddy Cue no-Apple CEO uTim Cook.

“Yinto ebesisebenza ngayo ndawonye. Ekugcineni sobabili besifuna ukukushintsha,” kusho uPro Ikhodi / ikhodi U-Eddy Cue ukuthi uxoxisane ngoshintsho lwecebo nomphathi wakhe. Ngesikhathi esifanayo, u-Eddy Cue uveze ukuthi akakakhulumi nabanye abaculi, abashicileli noma izitudiyo zokuqopha ngaphandle kukaTaylor Swift, ngakho-ke akucaci ukuthi umphakathi uzosabela kanjani kulezi zinguquko.

Umthombo: BuzzFeed, Ikhodi / ikhodi
Photo: Disney
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