Vala isikhangiso

I-Apple ishicilele imiphumela yezezimali yekota yokugcina yonyaka odlule. Inkampani isakhula, kodwa ukuthengisa kuyasondela ekupheleni kwezilinganiso eziguquguqukayo. Ngaphezu kwalokho, ekuhlolweni okupheleleyo, kubalulekile ukucabangela ukuthi kulo nyaka ikota yokuqala ibe yisonto elifushane ngenxa kaKhisimusi.

Isamba semali engenayo yenkampani ibingama- $ 13,1 billion kanti imali engenayo ibingama- $ 54,5 billion.

Ama-iPhones ayizigidi ezingama-47,8 adayisiwe, asuka ezigidini ezingama-37 ngonyaka owedlule, inani eliphakeme kunawo wonke, kodwa ukukhula kwehlile. Ama-iPads angu-22,8 million adayisiwe, asuka ku-15,3 ngonyaka odlule. I-iPad yadumaza abahlaziyi abaningi, ababelindele ukuthengiswa okuqinile. Sekukonke, i-Apple ithengise amadivaysi e-iOS ayizigidi ezingama-75 ngekota ngayinye, futhi angaphezu kwesigamu sebhiliyoni kusukela ngo-2007.

Ulwazi oluhle yimali engenayo ezinzile evela kufoni eyodwa, inani lamadola angama-640. Ku-iPad, imali engenayo emaphakathi yehle yaya ku-$477 (isuka ku-$535), ukwehla kungenxa yesabelo esikhulu sokuthengiswa kwe-iPad mini. I-iPad encane ibikhungethwe ukutholakala okuphansi, futhi i-Apple ilindele ukuthi izinto ezitholakalayo zizophela ekupheleni kwekota yamanje. Kube nokukhathazeka ngokuthi ama-iPhones amadala ayethengiswa, lokhu kuqagela akuzange kuqinisekiswe futhi ukuxubana kufana nonyaka odlule.

Isilinganiso esimaphakathi sasingama-38,6%. Ngemikhiqizo ngayinye: iPhone 48%, iPad 28%, Mac 27%, iPod 27%.

Ukuthengiswa kweMac kwehle ngo-1,1 million kuya ku-5,2 million ngonyaka odlule. Ukungatholakali kwe-iMac entsha izinyanga ezimbili kubalulwe njengesizathu. Ama-iPod nawo ayaqhubeka nokwehla, aze afike ku-12,7 million asuka ku-15,4 million.

I-Apple inemali eyizigidi eziyizinkulungwane ezingu-137, eseduze nengxenye eyodwa kwezintathu yenani layo lemakethe. Ulwazi oluhle futhi luvela e-China, lapho kwakungenzeka khona ukuthengisa kabili (ngo-67%).

I-App Store iqophe inombolo erekhodiwe yokulandwa kwezigidigidi ezimbili phakathi noDisemba. Kunezinhlelo zokusebenza ezingaphezu kuka-300 eziklanyelwe i-iPad ngokuqondile.

Isibalo sama-Apple Stores sikhule safinyelela ku-401, kwavulwa ezintsha eziyi-11, okuhlanganisa nezi-4 zaseChina. Izivakashi ezingu-23 ziza esitolo esisodwa isonto ngalinye.

Lapha ungabona ithebula elibonisa izinguquko ekuthengisweni kwemikhiqizo ngayinye. Umbhali wethebula ngu-Horace Dediu (@asymco).

Imiphumela mihle, kodwa kuyacaca ukuthi ukukhula kuhamba kancane futhi i-Apple ibhekene nokuncintisana okunamandla. Kungalindeleka ukuthi lo nyaka ubaluleke kakhulu kule nkampani, noma iqinisekise isikhundla sayo sokusungula izinto ezintsha kanye nomholi wemakethe, noma iqhubeke nokudlulwa yizimbangi eziholwa ngabakwaSamsung. Noma kunjalo, wonke amahlebezi mayelana ne-Apple engenzi kahle, ukuthengiswa kwe-iPhone kwehla, kuvele kungamanga.

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