Vala isikhangiso

Sekuphele amasonto ambalwa i-Apple yethula imikhiqizo emisha. Ngemuva kwe-Apple Watch, okwaxoxwa ngayo ikakhulukazi ngenxa yokuthi cishe akukho lutho okwakwaziwa ngakho, ukunakwa okukhulu manje sekugxile "ekugobeni" kwe-iPhone 6. Nokho, kungase kube khona okwesithathu - futhi okungabalulekile kangako - into entsha ngo-Okthoba: I-Apple Pay.

Insizakalo entsha yokukhokha, i-Apple engena emanzini kuze kube manje, izoba ne-Premiere ebukhali ngo-Okthoba. Okwamanje, izoba se-United States kuphela, kodwa isengaphawula ingqopha-mlando ephawulekayo emlandweni wenkampani yaseCalifornian, kanye nasemkhakheni wokuthengiswa kwezimali ngokujwayelekile.

[do action="citation"]I-Apple Pay ilandele ezinyathelweni ze-iTunes.[/do]

Lezi yizibikezelo nje zamanje, futhi i-Apple Pay ingase igcine ifana nenethiwekhi yokuxhumana nabantu ecishe yalibaleka manje, i-Ping. Kepha kuze kube manje yonke into ikhomba ukuthi i-Apple Pay ilandela ezinyathelweni ze-iTunes. Hhayi kuphela i-Apple nabalingani bayo abazoba nezwi lokunquma ngempumelelo noma ukwehluleka, kodwa ngaphezu kwawo wonke amakhasimende. Sizofuna ukukhokhela ama-iPhones?

Woza ngesikhathi esifanele

U-Apple ubelokhu ethi: akubalulekile ukuthi sikwenze kuqala, kodwa sikwenze kahle. Lokhu bekuyiqiniso kweminye imikhiqizo kuneminye, kodwa singasebenzisa ngokuphepha lo “mthetho” naku-Apple Pay. Sekuyisikhathi eside kuqagelwa ukuthi i-Apple izongena esigabeni sokukhokha ngeselula. Ngisho maqondana nomncintiswano, lapho i-Google yethula isixazululo sayo se-Wallet sokukhokha ngamadivaysi eselula ngo-2011, kulinganiselwa ukuthi i-Apple kumele futhi iqhamuke nokuthile.

E-Cupertino, nokho, abathandi ukusheshisa izinto, futhi uma kuziwa ekudaleni izinsizakalo kanjalo, cishe bacophelela kabili ngemva kokushiswa okuningana. Vele usho i-Ping noma i-MobileMe futhi izinwele zabanye abasebenzisi zimile. Ngezinkokhelo zeselula, abaphathi be-Apple babazi ukuthi akukho okubi ababengakwenza. Kule ndawo, akuseyona nje isipiliyoni somsebenzisi uqobo, kodwa ngaphezu kwakho konke, ngendlela eyisisekelo, mayelana nokuphepha.

I-Apple yagcina ibheyili ku-Apple Pay ngoSepthemba 2014 lapho yazi ukuthi isilungile. Izingxoxo, ezaziholwa kakhulu ngu-Eddy Cuo, iphini likamongameli omkhulu we-Internet Software and Services, zathatha isikhathi esingaphezu konyaka. I-Apple yaqala ukubhekana nezikhungo ezibalulekile ekuqaleni kuka-2013, futhi zonke izinqubo ezihlobene nesevisi ezayo zazibhalwe ngokuthi "imfihlo ephezulu." I-Apple yazama ukugcina yonke into ngaphansi kokugoqa hhayi kuphela ukuze ingavuzi ulwazi kwabezindaba, kodwa futhi ngenxa yokuncintisana kanye nezikhundla ezizuzisa kakhulu ezingxoxweni. Izisebenzi zamabhange nezinye izinkampani ngokuvamile zazingazi nokuthi zisebenza ngani. Ulwazi olubalulekile kuphela abaludluliselwe kubo, futhi iningi lingathola isithombe sisonke kuphela lapho i-Apple Pay yethulwa emphakathini uwonke.

[yenza isenzo=”caphuna”]Amadili angakaze abonwe asho okuningi mayelana namandla esevisi kunanoma yini enye.[/do]

Impumelelo engakaze ibonwe

Lapho akha isevisi entsha, i-Apple ihlangabezane nomuzwa cishe ongaziwa. Wayengena endaweni ayengenalo nhlobo ulwazi ngayo, wayengenaso isimo kulo mkhakha, futhi umsebenzi wakhe wawungaguquki - ukuthola abangani nabalingani. Ithimba lika-Eddy Cue, ngemva kwezinyanga zezingxoxo, ekugcineni likwazile ukuphetha izivumelwano ezingakaze zibonwe ngokuphelele engxenyeni yezezimali, yona ngokwayo ingasho okuningi mayelana namandla esevisi kunanoma yini enye.

I-Apple ngokomlando ibinamandla ezingxoxweni. Ukwazile ukubhekana nama-opharetha omakhalekhukhwini, wakha enye yezinkampani ezikhiqiza izinto ezisezingeni eliphezulu kakhulu emhlabeni, waqinisekisa abaculi nabashicileli ukuthi angayishintsha imboni yomculo, futhi manje usengene embonini elandelayo, nakuba ithathe isikhathi eside. I-Apple Pay ivame ukuqhathaniswa ne-iTunes, okungukuthi imboni yomculo. I-Apple ikwazile ukuhlanganisa konke ekudingayo ukwenza insiza yokukhokha ibe yimpumelelo. Uphinde wakwazi ukukwenza nabadlali abakhulu.

Ukubambisana nabakhipha amakhadi okukhokha kubalulekile. Ngaphezu kwe-MasterCard, i-Visa ne-American Express, ezinye izinkampani eziyisishiyagalombili zisayine izinkontileka ne-Apple, futhi ngenxa yalokho, i-Apple inamaphesenti angaphezu kwama-80 emakethe yaseMelika ehlanganisiwe. Izivumelwano namabhange amakhulu aseMelika azibalulekile kangako. Abahlanu sebevele basayina, abanye abahlanu bazojoyina i-Apple Pay maduze. Futhi, lokhu kusho isibhamu esikhulu. Futhi ekugcineni, amaketanga okuthengisa nawo afika ebhodini, futhi into ebalulekile yokuqala isevisi yokukhokha entsha. I-Apple Pay kufanele isekele izitolo ezingaphezu kuka-200 kusukela ngosuku lokuqala.

Kodwa akugcini lapho. Lezi zivumelwano azikaze zibe khona ngaphambili ngoba i-Apple ngokwayo izuze okuthile kuzo. Akumangalisi ngokombono wokuthi nomaphi lapho inkampani yama-apula isebenza khona, ifuna ukwenza inzuzo, futhi lokhu kuzoba njalo nge-Apple Pay. U-Apple wenza inkontileka yokuthola amasenti angu-100 kukho konke okwenziwayo okungu-$15 (noma u-0,15% wokuthenga ngakunye). Ngesikhathi esifanayo, ukwazile ukuxoxisana ngemali ephansi engamaphesenti ayi-10 yokuthengiselana okuzokwenzeka nge-Apple Pay.

Ukukholwa enkonzweni entsha

Amadili ashiwo ngenhla ayilokho kanye i-Google ehlulekile ukukwenza nokuthi kungani i-e-wallet yayo, i-Wallet, yehluleka. Ezinye izici nazo zidlalwe ngokumelene ne-Google, njengezwi lama-opharetha eselula kanye nokungenakwenzeka kokulawula yonke i-hardware, kodwa isizathu esenza abaphathi bamabhange amakhulu kakhulu emhlabeni nabakhiphi bamakhadi okukhokha bavumelane nombono we-Apple ngokuqinisekile akukhona nje ukuthi i-Apple inobuhle obunjalo. kanye nabaxoxisana abangayekethisi.

Uma besingakhomba imboni eyahlala ngokwentuthuko ekhulwini leminyaka elidlule, yimisebenzi yokukhokha. Isistimu yekhadi lesikweletu isineminyaka engamashumi eminyaka ikhona futhi isetshenziswe ngaphandle kwezinguquko ezinkulu noma izinto ezintsha. Ngaphezu kwalokho, isimo e-United States sibi kakhulu kunase-Europe, kodwa ngaphezulu kwalokho kamuva. Noma iyiphi inqubekelaphambili engaba khona noma uguquko oluncane olungaqhubezela izinto phambili belulokhu lubhuntsha ngoba ziningi kakhulu izinhlangothi ezithintekayo embonini. Nokho, lapho kufika u-Apple, wonke umuntu wabonakala ebona ithuba lokunqoba lesi sithiyo.

[yenza isenzo=”citation”]Amabhange akholelwa ukuthi i-Apple ayilona usongo kuwo.[/do]

Ngokuqinisekile akubonakali ukuthi amabhange nezinye izikhungo zizokwazi ukuthola inzuzo eyakhiwe ngokucophelela futhi egadiwe futhi bazokwabelana ngayo nabakwa-Apple, abangena emkhakheni wabo njenge-rookie. Emabhange, imali engenayo evela ekuthengiseni imelela izizumbulu zemali, kodwa ngokuzumayo abanayo inkinga yokunciphisa izindleko noma ukukhokha okweshumi ku-Apple. Esinye sezizathu ukuthi amabhange akholelwa ukuthi i-Apple ayilona usongo kubo. Inkampani yaseCalifornian ngeke igxambukele ebhizinisini labo, kodwa izoba kuphela umlamuli. Lokhu kungase kushintshe esikhathini esizayo, kodwa okwamanje kuyiqiniso 100%. I-Apple ayimele ukuphela kwezinkokhelo zesikweletu kanjalo, ifuna ukucekela phansi amakhadi epulasitiki ngangokunokwenzeka.

Izikhungo zezezimali nazo zinethemba lokunwetshwa okuphezulu kwale sevisi kusuka ku-Apple Pay. Uma kukhona okudingekayo ukuze akhiphe insiza yalesi sikali, yi-Apple. Inakho kokubili i-hardware nesofthiwe engaphansi kokulawula, okubaluleke kakhulu. I-Google yayingenayo inzuzo enjalo. U-Apple uyazi ukuthi uma ikhasimende lithatha ifoni yalo futhi lithola itheminali efanele, ngeke libe nenkinga yokukhokha. I-Google ikhawulelwe ama-opharetha kanye nokungabibikho kobuchwepheshe obudingekayo kwamanye amafoni.

Uma i-Apple ikwazi ukwandisa kakhulu insizakalo entsha, kuzosho nenzuzo ephezulu emabhange. Ukuthengiselana okwengeziwe okwenziwe kusho imali eyengeziwe. Ngesikhathi esifanayo, i-Apple Pay ene-ID yokuthinta inamandla okunciphisa kakhulu ukukhwabanisa, okubangela ukuthi amabhange asebenzise imali eningi. Ezokuphepha ziphinde zibe yinto engezwa izikhungo zezezimali kuphela, kodwa ezingathakasela amakhasimende. Zimbalwa izinto ezivikela njengemali, futhi ukwethemba i-Apple ngolwazi lwekhadi lakho lesikweletu kungase kungabi umbuzo onempendulo ecacile yawo wonke umuntu. Kepha u-Apple wenze isiqiniseko sokuthi ubeka obala ngokuphelele futhi akekho ongabuza lolu hlangothi lwezinto.

Ukuphepha kuqala

Indlela engcono kakhulu yokuqonda ukuphepha nakho konke ukusebenza kwe-Apple Pay kungesibonelo esisebenzayo. Kakade ngesikhathi kwethulwa insizakalo, u-Eddy Cue ugcizelele ukuthi kubaluleke kangakanani ukuphepha ku-Apple nokuthi ngeke neze iqoqe noma iyiphi idatha emayelana nabasebenzisi, amakhadi abo, ama-akhawunti noma ukuthengiselana ngokwabo.

Uma uthenga i-iPhone 6 noma i-iPhone 6 Plus, kuze kube manje amamodeli amabili kuphela asekela izinkokhelo zeselula ngenxa ye-chip ye-NFC, udinga ukulayisha ikhadi lokukhokha kuzo. Lapha ungathatha isithombe, i-iPhone icubungula idatha futhi uvele ube nobuqiniso bekhadi eliqinisekiswe nomazisi wakho ebhange lakho, noma ungalayisha ikhadi elikhona elivela ku-iTunes. Lesi isinyathelo esingakabi khona enye insizakalo enikezwayo, futhi kungenzeka ukuthi i-Apple ixoxisane nabahlinzeki bamakhadi okukhokha ngalokhu.

Nokho, ngokombono wezokuphepha, kubalulekile ukuthi lapho i-iPhone iskena ikhadi lokukhokha, akukho datha egcinwa endaweni yangakini noma kumaseva e-Apple. I-Apple izolamula ukuxhumana nomkhiphi wekhadi lokukhokha noma ibhange elikhiphe ikhadi, futhi bazoletha Inombolo Ye-akhawunti Yedivayisi (uphawu). Yilokhu okubizwa ukwenza amathokheni, okusho ukuthi idatha ebucayi (izinombolo zekhadi lokukhokha) ithathelwa indawo idatha engahleliwe ngokuvamile enokwakheka nokufometha okufanayo. I-Tokenization ivamise ukusingathwa ngumkhiphi wekhadi, okuthi uma usebenzisa ikhadi, abhale ngemfihlo inombolo yalo, ayenzele ithokheni, bese eyidlulisela kumthengisi. Bese kuthi lapho isistimu yakhe igetshengwa, umhlaseli akatholi idatha yangempela. Umthengisi angakwazi ukusebenza nethokheni, isibonelo lapho ebuyisela imali, kodwa akasoze athola ukufinyelela kudatha yangempela.

Ku-Apple Pay, ikhadi ngalinye ne-iPhone ngayinye ithola ithokheni yayo eyingqayizivele. Lokhu kusho ukuthi okuwukuphela komuntu oyoba nedatha yekhadi lakho yibhange kuphela noma inkampani ekhiphile. I-Apple ayisoze yakuthola ukufinyelela kuyo. Lona umehluko omkhulu uma uqhathaniswa ne-Google, egcina idatha ye-Wallet eziphakelini zayo. Kodwa ukuphepha akugcini lapho. Lapho nje i-iPhone ithola ithokheni eshiwo, igcinwa ngokuzenzakalelayo kulokho okubizwa isici esivikelekile, okuyingxenye ezimele ngokuphelele ku-chip ye-NFC ngokwayo futhi edingwa abakhiphi bamakhadi nganoma iyiphi inkokhelo engenantambo.

Kuze kube manje, izinsizakalo ezahlukahlukene zisebenzisa enye iphasiwedi "ukuvula" le ngxenye evikelekile, i-Apple ingena kuyo nge-ID yokuthinta. Lokhu kusho kokubili izinga eliphezulu lokuvikeleka kanye nokwenza inkokhelo esheshayo, uma uvele ubambe ifoni yakho uyibeke kutheminali, ubeke umunwe wakho bese ithokheni ilamula inkokhelo.

Amandla e-Apple

Kumele kushiwo ukuthi lesi akusona isixazululo soguquko esenziwe ngabakwa-Apple. Asiboni uguquko emkhakheni wezinkokhelo zamaselula. U-Apple uvele wahlanganisa ngobuhlakani zonke izingcezu zephazili futhi waqhamuka nesixazululo esibheke bonke ababambiqhaza ngakolunye uhlangothi (amabhange, abakhipha amakhadi, abathengisi) futhi manje lapho yethulwa izobhekisa kolunye uhlangothi, amakhasimende.

I-Apple Pay ngeke isebenzise noma yimaphi amatheminali akhethekile azokwazi ukuxhumana nama-iPhone. Esikhundleni salokho, i-Apple isebenzise ubuchwepheshe be-NFC kumadivayisi ayo, lapho amatheminali angenandaba nawo angasenayo inkinga. Ngokufanayo, inqubo yokwenza amathokheni akuyona into onjiniyela beCupertino abaqhamuke nayo.

[do action="citation”]Imakethe yaseYurophu ilungiselelwe kangcono kakhulu i-Apple Pay.[/do]

Kodwa-ke, akekho noyedwa okwazile ukuhlanganisa lezi zingcezu ze-mosaic ngendlela yokuthi ahlanganise sonke isithombe. Lokhu manje sekufinyelelwe yi-Apple, kodwa okwamanje ingxenye kuphela yomsebenzi eyenziwe. Manje kufanele baqinisekise wonke umuntu ukuthi ikhadi lokukhokha efonini lingcono kunekhadi lokukhokha esikhwameni. Kunombuzo wokuphepha, kunombuzo wejubane. Kepha ukukhokha ngomakhalekhukhwini nakho akukusha, futhi i-Apple idinga ukuthola inkulumo efanele ukwenza i-Apple Pay idume.

Okubaluleke kakhulu ekuqondeni ukuthi i-Apple Pay ingasho ukuthini ukuqonda umehluko phakathi kwezimakethe zase-US nezaseYurophu. Ngenkathi kubantu baseYurophu i-Apple Pay ingasho kuphela inguquko enengqondo ekuhwebeni kwezezimali, e-United States i-Apple ingabangela ukuzamazama komhlaba okukhulu kakhulu ngenkonzo yayo.

IYurophu elungile kufanele ilinde

Kuyaxaka, kepha imakethe yaseYurophu ilungiselelwe kangcono i-Apple Pay. Emazweni amaningi, okuhlanganisa ne-Czech Republic, sivame ukuhlangana namatheminali amukela izinkokhelo ze-NFC ezitolo, kungakhathaliseki ukuthi abantu bakhokha ngamakhadi angaphandle kokuthinta noma ngisho ngokuqondile ngocingo. Ikakhulukazi, amakhadi angenakuxhumana aba indinganiso, futhi namuhla cishe wonke umuntu unekhadi lokukhokha eline-chip yayo ye-NFC. Vele, isandiso siyahlukahluka kuye ngamazwe, kodwa okungenani e-Czech Republic, amakhadi avame ukunamathiselwa kuphela kumatheminali (futhi esimweni samanani aphansi, i-PIN ayifakiwe ngisho) esikhundleni sokufaka nokufunda ikhadi. isikhathi eside.

Njengoba amatheminali angathintwayo asebenza ngesisekelo se-NFC, ngeke abe nankinga ne-Apple Pay. Kulokhu, akukho okungavimba i-Apple ukuthi yethule insizakalo yayo nasezwenikazi elidala, kodwa kunesinye isithiyo - isidingo sokuphothulwa kwezivumelwano namabhange endawo nezinye izikhungo zezezimali. Nakuba abakhiphi bamakhadi abafanayo, ikakhulukazi i-MasterCard ne-Visa, nabo basebenza ngezinga elikhulu eYurophu, i-Apple idinga njalo ukuvumelana namabhange athile ezweni ngalinye. Kodwa-ke, uqale waphonsa wonke amandla akhe emakethe yasekhaya, ngakho-ke uzohlala phansi etafuleni lezingxoxo namabhange aseYurophu.

Kodwa emuva emakethe yase-US. Lokhu, njengayo yonke imboni enezinkokhelo, kuhlale kukuhlehle kakhulu. Ngakho-ke, kuwumkhuba ojwayelekile ukuthi amakhadi abe nomugqa kazibuthe kuphela, odinga ukuthi ikhadi "liswayishwe" kutheminali kumthengisi. Kamuva, yonke into iqinisekiswa ngesiginesha, esisebenzele eminyakeni eminingi edlule. Ngakho-ke uma kuqhathaniswa nezindinganiso zasendaweni, kuvame ukuba nokuphepha okubuthakathaka kakhulu phesheya kwezilwandle. Ngakolunye uhlangothi, kukhona ukungabikho kwephasiwedi, futhi ngakolunye uhlangothi, iqiniso lokuthi kufanele unikeze ikhadi lakho. Endabeni ye-Apple Pay, yonke into ivikelwe izigxivizo zeminwe yakho futhi uhlale unefoni yakho kuwe.

Emakethe yaseMelika e-ossified, ukukhokha okungenakuxhumana kwakuseyivelakancane, okungaqondakali ngokombono waseYurophu, kodwa ngesikhathi esifanayo kuchaza ukuthi kungani kune-buzz ezungeze i-Apple Pay. Lokho i-United States, ngokungafani namazwe amaningi aseYurophu, engazange ikwazi ukukwenza, i-Apple manje isingakwazi ukuhlela ngesinyathelo sayo - ukushintshela ekukhokheni kwesimanjemanje nokungenantambo. Ozakwethu bebhizinisi okukhulunywe ngabo ngenhla babalulekile ku-Apple ngoba akuvamile eMelika ukuthi zonke izitolo zibe netheminali esekela ukukhokha okungenantambo. Labo u-Apple asebevumelene nabo, noma kunjalo, bazoqinisekisa ukuthi insizakalo yabo izosebenza kusukela ngosuku lokuqala okungenani emagatsheni ayizinkulungwane ezingamakhulu ambalwa.

Kunzima ukuqagela namuhla lapho i-Apple ingaba nesikhathi esilula sokuthola indawo. Kungakhathaliseki ukuthi emakethe yaseMelika, lapho ubuchwepheshe bungakalungi ngokuphelele, kodwa kuyoba yisinyathelo esikhulu phambili esixazululweni samanje, noma emhlabathini waseYurophu, lapho, ngokuphambene nalokho, konke sekumi ngomumo, kodwa amakhasimende asevele esetshenziselwa ukukhokha. ifomu elifanayo. Ngokunengqondo i-Apple yaqala ngemakethe yasekhaya, futhi eYurophu singathemba kuphela ukuthi izophetha izivumelwano nezikhungo zasendaweni ngokushesha okukhulu. I-Apple Pay akudingeki ukuthi isetshenziselwe ukuthengiselana okuvamile ezitolo zezitini nodaka, kodwa nakuwebhu. Ukukhokha nge-iPhone ku-inthanethi kalula futhi ngokuvikeleka okukhulu okungenzeka kuyinto ekhanga kakhulu eYurophu, kodwa hhayi iYurophu kuphela.

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