Vala isikhangiso

Lezi zindaba ezinkulu zimenyezelwe izolo yi-Apple, isisebenzi sakhe sesikhathi eside kanye nomuntu obalulekile wobudlelwano nabezindaba uKatie Cotton eshiya inkampani. Iphini likamongameli wezokuxhumana emhlabeni wonke kwa-Apple usebenze cishe amashumi amabili eminyaka futhi ngaleyo ndlela wabhekana nazo zonke izimpumelelo nokwehluleka. Ukotini wayengumuntu obalulekile kubo bobabili uSteve Jobs kanye nomlandeli wakhe, uTim Cook.

"Iminyaka engaphezu kwengu-18, uKatie uzinikele ngokuphelele kule nkampani," kusho okhulumela i-Apple uSteve Dowling esitatimendeni sabezindaba, ngokusho I-Verge angangena esikhundleni sikakotini. Umuntu wesibili ozongenela lesi sikhundla nguNatalie Kerissová, onjengoDowling, oseneminyaka engaphezu kweyishumi ese-Apple. “Usefuna ukugxila ezinganeni zakhe manje. Sizomkhumbula ngempela.” Ngakho u-Apple ulahlekelwa umuntu owayengakaze avelele, futhi akazange abalwe phakathi kwezikhulu eziphezulu zenkampani, kodwa uCotton wayephakathi kwabaphathi abanamandla kakhulu. Akubanga yisinqumo esilula nakuye. “Kunzima kimina. I-Apple isenhliziyweni nasemphefumulweni wami,” kusho uCotton Ikhodi / ikhodi.

Ukotini ubenezikhathi ezinzima zo-90 no-Apple, kodwa futhi wabamba iqhaza elikhulu ekwethuleni imikhiqizo emikhulu yeminyaka yakamuva futhi wawuwuphawu lomnyango we-Apple PR. UJohn Gruber kubhulogi yakhe I-Fireball ehluphayo ukhumbula uCotton mayelana nalokho okubizwa ngokuthi "i-Antennagate", lapho inhloko yomnyango we-PR iphatha ngokushesha isenzo esibucayi se-Apple, esasizama ukuxazulula inkinga ngokulahleka kwesignali ye-iPhone 4.

UCotton wayenguzakwabo obalulekile kuSteve Jobs, kodwa nakwabanye abaphathi abaphezulu bakwa-Apple, abaqondise emhlabeni wonke wezindaba, futhi kamuva wadlala indima ebaluleke ngokufanayo kumlandeli wakhe u-Tim Cook ngemuva kokuhamba kukaJobs.

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