Tomas Chlebek Ukuthuthukisa ubudlelwano maqondana nemvelo kube ngenye yezinhlelo ezibonakala kakhulu ze-Apple ezinyangeni ezedlule. Kuze kube manje, umsebenzi wokugcina ohlobene nalokhu kwaba ukusungulwa ukubambisana I-Conversation Fund kanye nokuthengwa kwehlathi elingamakhilomitha-skwele angu-146 e-US futhi okufanayo sekumenyezelwe eChina.
Ukunemba kakhudlwana izenzo ngokusebenzisana ne-World Wildlife Fund ohlelweni lweminyaka eminingi oluhlose ukuvikela cishe amakhilomitha-skwele angu-4 amahlathi asetshenziselwa ukukhiqizwa kwemikhiqizo yephepha nezinkuni. Lokhu kusho ukuthi izingodo ziyovunwa emahlathini anikeziwe ngendlela yokuthi amandla azo okuchuma angaphazamiseki.
Ngalezi zinyathelo, i-Apple ifuna ukwenza yonke imisebenzi yayo emhlabeni wonke incike kuphela ezinsizeni ezivuselelekayo. Njengamanje, zonke izikhungo zayo zedatha kanye nemisebenzi eminingi yokuthuthukiswa komkhiqizo nemisebenzi yokuthengisa inikwa amandla amandla avuselelekayo. Manje inkampani ifuna ukugxila ekukhiqizeni. Iningi lazo lenzeka eChina, kulapho i-Apple iqala khona. “[…] sesilungele ukuqala ukuhola indlela yokunciphisa ukukhishwa kwekhabhoni evela ekukhiqizeni,” kusho uTim Cook.
"Lokhu ngeke kwenzeke ngokuphazima kweso - empeleni, kuzothatha iminyaka - kodwa wumsebenzi obalulekile okufanele wenziwe, futhi i-Apple isesimweni esikhethekile sokuthatha isinyathelo sokuya kulo mgomo," kwengeza isikhulu se-Apple.
Emasontweni amathathu edlule, i-Apple yamemezela iphrojekthi yayo yokuqala enkulu yamandla elanga eChina. Ngokubambisana neLeshan Electric Power, iSichuan Development Holding, iTianjin Tsinlien Investment Holding, iTianjin Zhonghuan Semiconductor kanye neSunPower Corporation, izokwakha amapulazi amabili elanga angamamegawathi angama-20 lapha, azokhiqiza amandla afinyelela ku-80 kWh ngonyaka, okuyiwona. okulingana nemizi yaseShayina engu-61. Lokho kungaphezu kokuthi i-Apple idinga ukunika amandla zonke izakhiwo zayo zamahhovisi nezitolo lapha.
Ngesikhathi esifanayo, lapho kuklanywa izitshalo zikagesi, kwagxilwa emthelela wazo oqondile emvelweni nasekuvikelweni kwezindawo ezinotshani, ezidingekayo ukuze kudliwe ama-yak, lapho umnotho wendawo uncike khona.
Iqiniso elithakazelisayo ukuthi u-Tim Cook umemezele ukubambisana kweChina ne-World Wildlife Fund ku-Weibo, lapho-ke asungula i-akhawunti. Eposini lokuqala, wabhala: “Ngiyajabula ngokubuyela e-Beijing ngizomemezela izinhlelo ezintsha zezemvelo.” I-Weibo ilingana ne-China ne-Twitter futhi ingenye yezinkundla zokuxhumana ezidume kakhulu lapho. U-Tim Cook uthole abalandeli abangaphezu kwezinkulungwane ze-216 lapha ngosuku lokuqala kuphela. Unabo ku-Twitter "yaseMelika" ukuze aziqhathanise cishe izigidi ezi-1,2.
Kuhle uma inkampani enkulu efana ne-Apple yenza lokhu. Ngeshwa, nginovalo lokuthi ngaphambi kokuthi abanye balandele, uma kwenzeka. Kuzothatha amashumi eminyaka.
Lona umlayezo osolisayo kakhulu, ngoba esikhundleni sami ngingaqinisekisa ukuthi okwamanje senza wonke amaphakheji wemikhiqizo ye-Apple lapha e-Enso Store. Kubandakanya kokubili ukuvunwa kwezinkuni, ukucutshungulwa kwazo kanye nokukhiqizwa kwamabhokisi aphelile. Uma kubhekwa ukuthi singabakhulu futhi sihamba phambili emakethe, sizothola intengo ibe sezingeni eliphansi kakhulu, amanye amakhasimende afaka i-Samsung cishe nawo wonke umuntu osonga imikhiqizo yawo emakethe enkulu ephepheni. Ngakho-ke ku-a) I-Apple ayenzi noma yikuphi ukupakisha ngokwayo b) umlayezo cishe uzohunyushwa kabi, noma ulwazi oluyi-disinformation.